Say hello to EA Advertising, which will let your favourite brands 'integrate' ads to 'enhance' your…
Electronic Arts has launched EA Advertising, a new platform enabling brands to integrate advertisements into its games. Initially targeting sports titles like EA Sports FC and Madden NFL, these "in-game integrations" will feature dynamic placements, branded content, and reward-driven objectives. EA claims its games reach over 120 million players monthly, presenting a significant opportunity for advertisers to "enhance" player experiences.
PC Gamer
- Entities
- Monetization
- Electronic Arts
- Microsoft
- Sports Games
- Red Bull
- EA Sports FC 24
- Madden NFL
- Visa
- Game Development Costs
- Strauss Zelnick
- David Tinson
- Take-Two Interactive
- Matthew Ball
- Destiny 2
- In-Game Advertising
Original source
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