Take-Two Interactive
Take-Two Interactive business and news from across the web.
Latest coverage
Take-Two's CEO says AI's not in the business of making hits, 'datasets by their very nature are backward looking', but that doesn't mean AI can't be 'super helpful'
Take-Two Interactive CEO Strauss Zelnick believes that while AI can be a helpful tool for asset creation in game development, it is not capable of creating hit games. He argues that hits are inherently unexpected and forward-looking, whereas AI datasets are backward-looking, leading to derivative property rather than true innovation.
GTA 6 Pre-Orders May Not Go Live Today at Best Buy, New Leak Claims
A new leak suggests that pre-orders for Grand Theft Auto VI may not go live today at Best Buy as previously rumored. Internal company emails reportedly indicate that the retailer received incorrect information regarding the pre-order launch date. While Rockstar Games and Take-Two Interactive have not made an official announcement, several retailer listings and backend discoveries have fueled speculation.
GTA 6 Appears in Walmart’s Backend Page as Pre-Order Rumors Intensify
Evidence suggests Grand Theft Auto VI pre-orders may be imminent, with backend listings appearing on Walmart's website and previous mentions in PlayStation Store and Best Buy affiliate data. An Italian retailer has already listed pre-orders for PlayStation 5 and Xbox Series X/S versions at a lower price than anticipated, though official storefronts remain silent.
Take-Two CEO says "Borderlands wouldn't have been a hit" without $50 million art style change gamble
Take-Two CEO Strauss Zelnick revealed that a significant $50 million change to Borderlands' art style, implemented just two months before its original release, was crucial to the game's eventual success. Gearbox Software proposed the shift from a muted aesthetic to its now-iconic hand-inked look, a decision Zelnick supported despite the immense cost and risk, believing it was essential for differentiation.
Grand Theft Auto CEO believes GTA 5 was so successful because it's a 'highly social' experience
Take-Two Interactive CEO Strauss Zelnick believes Grand Theft Auto 5's enduring success is due to its constantly updated and highly social online component, Grand Theft Auto Online. The game has sold over 225 million copies since its 2013 release. These comments precede the launch of Grand Theft Auto 6 in November 2026.
GTA 6 Originally Meant to Launch 18 Months Ago, But We're Still Waiting for Trailer 3 and Pre-Orders
Grand Theft Auto 6 is reportedly 18 months behind its original development schedule, with Take-Two CEO Strauss Zelnick confirming two delays to its release. The game was initially slated for a 2025 launch, then pushed to May 2026, and now has a target of November 19, 2026. Zelnick stated that Rockstar Games is being given ample time to achieve perfection for what is expected to be a massive entertainment launch.
Call of Duty and Mario Kart are up there, but Take-Two CEO says Grand Theft Auto is "the most valuable entertainment IP ever created," and while he still won't reveal how much GTA 5 made, "it's a lot"
Take-Two Interactive CEO Strauss Zelnick stated that the Grand Theft Auto intellectual property is considered the most valuable entertainment IP ever created. While not disclosing specific figures for Grand Theft Auto V's revenue, Zelnick confirmed it has generated substantial profits and continues to be a strong seller, even over a decade after its release.
Take-Two Boss Says Borderlands' Last-Minute Art Style Change Cost $50 Million, but Without It the Game Would Have Flopped
Take-Two Interactive's CEO revealed that a last-minute art style change for Borderlands cost an additional $50 million and a year of development. Despite the increased costs, the change was deemed necessary for the game's eventual success.
GTA 6 hype hits all-time high as fans find more evidence pre-orders start today, but some have been burned too many times to believe it: "Better to be safe than sorry with Rockstar"
Fans are speculating that Grand Theft Auto 6 pre-orders may begin soon, fueled by alleged listings appearing on retailer websites like Best Buy and Walmart, as well as international sites. Despite excitement, many players remain cautious due to past experiences with Rockstar Games' marketing tactics. The article also touches on rumors of a potential third trailer release.
GTA 6 pre-orders could drop today after Best Buy leak, live updates
Pre-orders for Grand Theft Auto 6 may be imminent following a leak from Best Buy suggesting a May 18th launch date. Retailers have posted placeholder prices ranging from $115 to $69.99, with official confirmation from Rockstar Games and Take-Two Interactive pending. The timing aligns with Take-Two's upcoming earnings call on May 21st.
GTA 6 Release Date About 18 Months Behind Original Target, Take-Two Boss Reveals, Suggesting Spring 2025 Was Once the Goal Internally
Take-Two Interactive CEO Strauss Zelnick revealed that Grand Theft Auto 6 is approximately 18 months behind its original internal target release date, which was likely spring 2025. This suggests a significant delay in the game's development timeline.
Those GTA 6 Preorder Rumors Appear To Be Another False Alarm
Rumors suggesting that preorders for Grand Theft Auto 6 would begin on May 18 have been debunked by sources within distribution companies. Despite fan speculation and the potential impact on Take-Two Interactive's stock, no official preorder information has been released. The article advises fans to wait for official announcements rather than relying on unconfirmed reports.
Take-Two CEO says the original Borderlands' art style overhaul cost a year of dev time and $50 million: 'Had…
Take-Two Interactive CEO Strauss Zelnick revealed that the art style overhaul for the original Borderlands cost $50 million and delayed the game by a year. Despite the significant investment and risk, Zelnick supported the decision to differentiate the game's visual identity, which ultimately contributed to its success.
Grand Theft Auto 6 Studio is 18 Months Behind on Original Development Timeline, Says Take-Two CEO
Take-Two Interactive CEO Strauss Zelnick stated that Grand Theft Auto 6 is approximately 18 months behind its original development schedule, with the current release date set for November 19th. He explained that delays were necessary to ensure Rockstar Games could achieve its creative vision without limitations. The game is confirmed for PlayStation 5 and Xbox Series X/S, with no PC release announced yet.
GTA 6 Will Have a Review Event to Avoid Leaks – Rumor
A rumor suggests Rockstar Games plans to prevent leaks for Grand Theft Auto 6 by hosting an exclusive review event for journalists instead of sending out review copies. This practice, while not new, could be implemented due to a major leak in December 2023 and alleged security breaches. Grand Theft Auto 6 is set to release on November 19th for Xbox Series X/S and PlayStation 5.
Borderlands' last-minute art style change cost the company $50 million, Take-Two CEO says: "Borderlands…
Take-Two Interactive CEO Strauss Zelnick revealed that a last-minute change to Borderlands' cel-shaded art style during development cost the company $50 million and delayed its release by over a year. Zelnick believes this decision was crucial for the game's eventual success and the creation of the franchise, noting that few other publishers would have made such a risky investment.
Take-Two boss Strauss Zelnick doubles down on GTA 6 date
Take-Two CEO Strauss Zelnick has reaffirmed that Grand Theft Auto 6 is scheduled for release on November 19, dismissing speculation about potential delays. While the exact release date is known, Zelnick acknowledged the game is approximately 18 months behind its original projected timeline. The article also notes the current lack of confirmation for a PC version, with a console-exclusive launch expected.
Stardew Valley creator Eric Barone would never use AI, instead wants to rely on human creativity—'I feel like that should take priority over a soulless machine'
Stardew Valley creator Eric Barone stated he would never use AI in his creative process, believing it undermines the authentic human element of game development. He emphasized that human expression should take priority over machine-generated content. Barone's stance is shared by other industry figures who have criticized AI for being soulless and generic.
This new Best Buy 'leak' claims GTA 6 pre-orders begin on May 18 — but I wouldn't hold your breath…
A supposed Best Buy affiliate email suggests Grand Theft Auto 6 pre-orders could begin on May 18, 2026, with a campaign running until May 21. This timing aligns with Take-Two Interactive's upcoming earnings call on May 21. However, the article advises caution due to Rockstar Games' unpredictable marketing history and previous statements from Take-Two CEO Strauss Zelnick.
Rykte: GTA VI-förhandsbokningar nästa vecka – ny trailer på G?
Rumors suggest that pre-orders for Grand Theft Auto VI may begin as early as May 18th, with a potential new trailer release coinciding with the event. The game is reportedly scheduled for release on November 19th, and recent calls for PlayStation 5 purchases suggest a low risk of further delays.