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'It's a Laughable Notion': AI Can't Generate Hit Games Like GTA 6, Says Take-Two CEO
Take-Two Interactive CEO Strauss Zelnick stated that generative AI cannot create hit games like Grand Theft Auto 6, despite its potential as a development tool. He believes that while AI can assist in asset creation, it lacks the human creativity and engagement necessary to produce commercially successful titles. Zelnick emphasized that AI is a tool for developers, not a replacement for the creative process that defines blockbuster games.
Boss of GTA 6 Owner Take-Two Says the Idea That AI Tools Will Mean Everyone Can Create Video Game Hits 'Doesn’t Stand to Reason' - IGN
Take-Two Interactive CEO Strauss Zelnick dismisses the notion that AI tools will enable individuals to create hit video games, calling the idea "laughable." While acknowledging AI's potential as a creation tool, he emphasizes that human creativity and engagement are essential for developing successful and engaging interactive worlds, contrasting this with the rapid launch of numerous games that fail to become hits.
“Not even the littlest bit": GTA 6 CEO doesn't think genAI will level the playing field for smaller devs
Take-Two Interactive CEO Strauss Zelnick believes generative AI tools will not significantly level the playing field for smaller game developers, arguing that creating hits requires more than just asset generation. While acknowledging AI's potential for assisting in areas like storyboarding, he asserts that large-scale success still depends on human creativity and engagement, a sentiment echoed by Rockstar Games regarding Grand Theft Auto 6 development.
GTA 6 will be played by 'a lot' of teenagers and Roblox fans says Take-Two boss
Take-Two CEO Strauss Zelnick believes Grand Theft Auto 6 will appeal to a wide audience, including younger players and Roblox fans, despite the series' mature rating. He stated that the company focuses on creating the best entertainment, which naturally attracts all demographics. Zelnick also acknowledged that while some younger players may not transition from platforms like Roblox to traditional games, the focus is on engaging all appropriate individuals.
Take-Two CEO Strauss Zelnick says the idea that AI can make GTA is a 'laughable notion'
Take-Two Interactive CEO Strauss Zelnick dismissed the idea that artificial intelligence tools like Google's Project Genie could create games comparable to Grand Theft Auto. He stated that such a notion is 'laughable' and that AI cannot replicate the complexity of developing such titles.
Take-Two Interactive CEO Says AI Making Games Like Grand Theft Auto 6 is “a Laughable Notion”
Take-Two Interactive CEO Strauss Zelnick dismissed the notion that AI could independently create games of Grand Theft Auto 6's scale, calling it "laughable." While acknowledging AI's potential for asset creation, he emphasized that human creativity and engagement are crucial for developing successful titles. Zelnick also expressed confidence that older fans of the Grand Theft Auto series will embrace Grand Theft Auto 6 upon its release for PlayStation 5 and Xbox Series X/S.
Grand Theft Auto 6 Won’t be Too Big For Older Audiences, Says Take-Two Interactive CEO
Take-Two Interactive CEO Strauss Zelnick addressed concerns that Grand Theft Auto 6 might be too large for older audiences with other responsibilities, stating the company caters to all demographics. He also expressed confidence in the game meeting its November 19th release date for PlayStation 5 and Xbox Series X/S, with marketing efforts planned for the summer.
Take-Two boss declines to offer advice to the new Microsoft Gaming chief, says she'll be fine on her own: 'She’s a highly accomplished executive who’s done just great without ever having met me'
Take-Two Interactive CEO Strauss Zelnick stated that Microsoft Gaming's new CEO, Asha Sharma, is a highly accomplished executive who will succeed without his advice. Zelnick emphasized that the key to success in the entertainment business is consistently making hit games, a principle he applies at Take-Two.
AI making something to GTA 6's scale is "laughable," Take-Two CEO Strauss Zelnick says, but the tech isn't as awful as you think: "I don't believe machines have the ability to be good or evil"
Take-Two Interactive CEO Strauss Zelnick stated that generative AI is currently incapable of creating a game on the scale of Grand Theft Auto 6, dismissing the notion as "laughable." He also expressed that machines lack the capacity for good or evil, asserting that AI is not a significant threat to the gaming industry.
GTA themed fast food shop is playing chicken with Rockstar’s lawyers
A new fast-food shop named 'The Cluckin’ Bell', mimicking a fictional chain from the Grand Theft Auto series, has appeared in Salford, Manchester. This follows a previous attempt to open a 'Vice City Subs' shop, both of which are likely to attract legal action from trademark holder Take-Two Interactive. In related news, the fan-made Grand Theft Auto Wiki is planning to move away from Fandom due to community dissatisfaction.
Take-Two CEO Strauss Zelnick still rejects the idea AI can tackle games on the scale of GTA 6: "Creating a hit of that magnitude does require human engagement and creativity"
Take-Two CEO Strauss Zelnick believes that while technology advances, including AI, can aid in game development, they cannot replace human creativity and engagement required to create large-scale hits like Grand Theft Auto 6. He compares the current AI concerns to the introduction of calculators in education, suggesting that technology evolves alongside human capabilities.
Saudi Arabia firm EGDC now owns 5% stake in Capcom
Saudi Arabia-based Electronic Gaming Development Company (EGDC) has acquired a 5.03% stake in Capcom, amounting to 26,788,500 shares, for pure investment purposes. This follows previous investments by Saudi Arabia's Public Investment Fund (PIF) in Capcom and other major gaming companies like Electronic Arts and Take-Two Interactive.
Take-Two CEO Can't Imagine An Adult Who Will Skip GTA 6
Take-Two CEO Strauss Zelnick expressed strong confidence in Grand Theft Auto 6's appeal to a broad adult audience, stating he cannot imagine an adult with a console not wanting to play it. He believes the game will engage new players and retain existing ones as they age. Zelnick also commented on the role of AI in game development, dismissing the idea that it could create a game like Grand Theft Auto 6.
GTA 6 Parent Company Boss Dismisses "Laughable" AI Uses Amid A Flood Of Countless Games
Take-Two Interactive CEO Strauss Zelnick has dismissed the idea that AI tools can easily create hit video games, calling such notions "laughable." While acknowledging AI's potential for asset creation and efficiency, he stressed that true entertainment value and success still rely on human creativity and expertise. Zelnick also noted that Rockstar Games did not use generative AI for Grand Theft Auto 6, though Take-Two does implement AI for cost and time efficiencies.
Crown prince of Saudi Arabia's Electronic Gaming Development Company acquires 5% stake in Capcom
Saudi Arabia's Electronic Gaming Development Company (EGDC), a subsidiary of the Misk Foundation, has acquired a 5% stake in Capcom, reportedly as a pure investment. This follows a similar acquisition of Capcom shares by the Public Investment Fund (PIF) in 2022. The article also includes commentary from Hasbro CEO Chris Cocks on the challenges and future of the video game industry, including cost inflation, talent acquisition, and the potential of AI.
In-Game Ads For Full-Price Games "Would Seem Unfair," GTA 6 Parent Company Boss Says
Strauss Zelnick, CEO of Grand Theft Auto 6 parent company Take-Two Interactive, stated that in-game advertisements in full-priced games would be unfair to consumers. While acknowledging their presence in free-to-play titles and sports simulations like NBA 2K, he believes it's inappropriate for games costing $70 or $80. This discussion follows industry analysis suggesting ads could help maintain current game prices.
Clair Obscur and Dispatch lead BAFTA Game Awards 2026 nominations
Clair Obscur: Expedition 33 and Dispatch lead the BAFTA Game Awards 2026 nominations with 12 and nine nods respectively. A total of 42 titles received nominations across various categories, with Ghost of Yotei, Death Stranding 2: On the Beach, Indiana Jones and the Great Circle, and Arc Raiders also securing multiple nominations. The awards ceremony is scheduled for April 17, 2026, in London.
World Of Tanks Is Crossing Over With Mafia For Some Reason
World of Tanks is collaborating with the Mafia franchise for a limited-time "Battle Pass Special: Mafia" event from March 19-29. The crossover introduces Mafia-themed content, including the "Predatore" tank and characters like Tommy Angelo and Don Ennio Salieri. This event marks an unusual timing given the Mafia series' next installment is slated for 2025.
Crimson Desert's Mandatory PS5 Update Sparks Debate About Games Which Break Street Date
Crimson Desert's requirement for a mandatory PlayStation 5 update to play physical copies has ignited debate about game preservation and street date integrity. While some see it as a necessary measure to prevent leaks, others criticize it as anti-consumer and a threat to ownership, especially in light of concerns about game preservation and DRM.
Valve says New York Attorney General's violent videogame fearmongering is 'a distraction and a mischaracterization we’ve all heard before'
Valve has responded to a lawsuit filed by the New York Attorney General concerning loot boxes, calling the claims of illegal gambling a mischaracterization. The company also criticized the Attorney General's unrelated comments linking violent video games to real-world gun violence, stating that numerous studies have found no such connection and that these remarks are a distraction.
