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GTA 6 trailer 3 won't drop until this summer predicts insider
An insider predicts that the next trailer for Grand Theft Auto 6 will not be released until summer, likely in July or August. This prediction aligns with Take-Two Interactive's stated plans to begin promoting the game during the summer months. Despite conflicting rumors about the game's development status, Take-Two CEO Strauss Zelnick remains confident in the November release date.
GenAI In Games? Most Players Just Don't Care, Study Finds
A recent study indicates that the majority of video game players are indifferent to the use of generative AI in game development, with only a vocal minority expressing strong opposition. While sentiment against AI is growing, with over 25% of players less likely to purchase games using it, many remain neutral or unsure. Developers, however, perceive generative AI as a significant threat to the industry.
Savvy Games acquires Mobile Legends developer Moonton for $6 billion
Savvy Games has acquired Mobile Legends developer Moonton from ByteDance for $6 billion, aiming to expand its mobile gaming division and esports presence. Separately, Roblox announced plans to charge creators for brand integrations starting in 2027, framing it as an evolution of user, creator, and brand responsibility rather than a revenue-driven move.
Top 12 Most Expensive Video Game Buyouts Of All Time
This article lists the top 12 most expensive video game buyouts, with Microsoft's $75.4 billion acquisition of Activision Blizzard topping the list. Other major deals include EA's $55 billion sale to an investor consortium and Take-Two's $12.7 billion purchase of Zynga. The analysis highlights trends of industry consolidation and significant investment from entities like Saudi Arabia's Public Investment Fund.
Capcom Will Not Implement AI-Generated Assets in its Games, Still Testing the Tech
Capcom has stated it will not implement AI-generated assets in its current game content but is testing the technology for improving development efficiency across graphics, sound, and programming. While other companies like Square Enix are researching AI for tasks like quality assurance, Take-Two Interactive CEO Strauss Zelnick and Bethesda's Todd Howard expressed caution regarding AI's role in creative game development, emphasizing artistic intention.
US: PlayStation 5 was best-selling console for February for second month and Resident Evil Requiem best-selling game
The PlayStation 5 was the best-selling console in the United States for February, marking its second consecutive month in the top spot. Resident Evil Requiem was the best-selling game during the same period. The Nintendo Switch was the second best-selling console, though Nintendo does not provide digital sales data.
Ahead of GTA 6, Take-Two CEO says "It’s hard for me to imagine" including ads in a $70-$80 game:…
Take-Two Interactive CEO Strauss Zelnick stated that it is "very difficult to believe" they would include in-game advertising in a game priced at $70 or $80, specifically mentioning Grand Theft Auto 6. He believes such advertising would seem unfair to players who have paid a premium for the game. Zelnick also commented on the high anticipation for Grand Theft Auto 6, suggesting that nearly everyone over 17 would be interested in playing it.
GTA 6 Price Update: Take-Two Interview Could Hint at Game’s Pricing
Take-Two Interactive CEO Strauss Zelnick has indicated that Grand Theft Auto 6 will likely have a premium price point, potentially around or slightly above $70, but pushed back against speculation of a $100 base price. Zelnick also stated that interstitial advertising is unlikely in full-priced titles, reserving it for free-to-play games.
Games Inbox: Is Crimson Desert worth getting?
Readers express skepticism about Crimson Desert's mixed reviews and potential console performance issues, drawing parallels to Cyberpunk 2077. Other topics include the nature of Pokémon, the decline of Red Storm Entertainment and its franchises, and the potential impact of AI on game graphics.
Take-Two CEO Claims Next-Gen Consoles Won’t be Affected by Memory Shortages
Take-Two Interactive CEO Strauss Zelnick believes that Microsoft and Sony will not delay their next-generation consoles due to ongoing memory shortages. Despite some reports and insider claims suggesting potential delays, Zelnick stated that the crisis is not expected to affect console delivery to the market. Microsoft Gaming has also indicated plans to ship development kits in 2027.
KPop Demon Hunters Tour? Netflix's Gaming Gamble is Wil... | TAG
Several gaming news items are covered, including the announcement of Pokémon XD: Gale of Darkness coming to Nintendo Switch Online, Netflix's plans for a KPop Demon Hunters world tour, and Aspyr denying the use of generative AI in Tomb Raider Remastered. Additionally, reviews for Crimson Desert are mixed, Crystal Dynamics faces another round of layoffs, and updates are discussed for Fortnite and Counter Strike 2.
Take-Two boss Zelnick says it would be "unfair" to put ads in premium games
Take-Two Interactive CEO Strauss Zelnick stated that implementing advertisements in premium games, for which players pay $70 or $80, would be unfair. He noted that while limited advertising is acceptable in titles like NBA 2K due to its in-game context, it is not suitable for full-priced releases. Zelnick also discussed the company's strategy to expand its revenue beyond the US and Western Europe by localizing content and investing in emerging markets.
Games Inbox: Are people right to criticise Nvidia’s DLSS 5 tech?
Readers express concerns over Nvidia's DLSS 5 technology, with some criticizing its rollout and potential AI integration. The discussion also touches on the decline of VR gaming, nostalgia for the Xbox 360 era, and anticipation for upcoming game releases in 2026, including Grand Theft Auto 6 and Persona 6.
PS6, Project Helix “Delivery to Market” Won’t be Affected by Memory Shortages, Says Take-Two CEO
Take-Two Interactive CEO Strauss Zelnick believes ongoing global memory shortages will not affect the market delivery of next-generation consoles like the PlayStation 6 and Microsoft's Project Helix, with a rumored Holiday 2027 launch window still likely. Despite potential challenges and rumors of delays, companies are expected to proceed with launches to avoid greater costs, with memory prices anticipated to improve by late 2026. Both consoles are rumored to feature AMD chips, with Project Helix potentially being more powerful on paper.
Take-Two boss says he's not interested in putting ads into premium games: 'It would seem unfair'
Take-Two Interactive CEO Strauss Zelnick stated that the company is not interested in implementing advertisements in premium games, deeming it unfair to players who have paid full price. While acknowledging limited advertising in titles like NBA 2K that fits the in-game context, he believes interstitial ads are inappropriate for $70-$80 games. This stance contrasts with predictions of increased in-game advertising across PC and console titles as a new revenue stream.
Take-Two CEO Strauss Zelnick cannot fathom anyone not wanting to play GTA 6: 'I think we'll be able to engage…
Take-Two CEO Strauss Zelnick expressed extreme confidence in Grand Theft Auto 6's appeal, stating he cannot imagine gamers over 17 choosing not to play it. He believes the game will engage all appropriate individuals, regardless of their previous Grand Theft Auto experience. The article also touches on the game's November 19 release date for consoles, with a PC version pending.
GTA 6 prankster comes clean after response to viral 'leak' was "way bigger than I expected"
A prankster has confessed to creating a convincing fake leak of Grand Theft Auto 6, which gained significant viral attention. The individual detailed the extensive process of recreating Miami's Venetian Bridge, including custom liveries and UI elements, to make the footage appear authentic. This incident serves as a reminder to be cautious of unverified leaks, especially for highly anticipated titles like Grand Theft Auto 6.
"Every appropriate individual" will play GTA 6, says Take-Two CEO, who can’t imagine anyone over the age of 17 being uninterested: "I just don’t see it"
Take-Two Interactive CEO Strauss Zelnick believes Grand Theft Auto 6 will appeal to everyone over 17, including those who may have less time to play than in their youth. He anticipates a significant number of 17-year-olds will be playing the game upon its release, suggesting broad interest across age groups.
Starfield PS5 vs Starfield OLED: Which Gaming Experienc... | TAG
Starfield is now available for preorder on PlayStation 5, with Standard and Premium editions launching April 7. Death Stranding 2 is set to release on PC and PlayStation 5 with new features, despite a Steam build leak. An unofficial PC port of the original Animal Crossing has been released, and Invincible season 4 draws parallels to James Gunn's Superman.
GTA 6 boss speaks out against AI as Nvidia CEO calls critics 'completely wrong'
Nvidia CEO Jensen Huang defended the company's new DLSS 5 technology, which uses generative AI, against criticism that it alters game visuals too drastically. Take-Two CEO Strauss Zelnick expressed skepticism about AI's ability to create hit games like Grand Theft Auto 6, stating that such notions are laughable. While Nvidia insists developers maintain artistic control, concerns remain about the impact of generative AI on game aesthetics and development.
