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Take-Two CEO eases GTA 6 delay fears, says "a lot of people will be calling in sick on November 19"
Take-Two CEO Strauss Zelnick addressed concerns about a potential delay for Grand Theft Auto 6, humorously predicting many people will call in sick on its November 19, 2026 release date. He emphasized Rockstar Games' focus on creating a spectacular entertainment experience and hinted that marketing for the highly anticipated title will begin soon.
Even GTA 6's price needs to feel "reasonable", says Take-Two boss: hiking past $70 to match inflation "doesn’t make a whole lot of sense"
Take-Two Interactive CEO Strauss Zelnick stated that Grand Theft Auto 6's price should feel reasonable to consumers, pushing back against the idea of simply matching inflation. He emphasized delivering value and ensuring the price feels fair for the experience. The discussion around GTA 6's pricing is significant as it could set a precedent for future game releases.
The GTA 6 price remains in the air, but Take-Two's CEO assures "our job is to charge way way way less of the…
Take-Two Interactive CEO Strauss Zelnick discussed the pricing of Grand Theft Auto 6, suggesting it will not launch at a significantly higher price point than usual. He emphasized that the company aims to deliver immense value to consumers, ensuring the price feels fair for the experience provided, despite general inflation affecting other goods and services.
As the wait for GTA 6 trailer 3 approaches 1 year, Take-Two boss reassures that Rockstar will spin up marketing…
Strauss Zelnick, CEO of Take-Two Interactive, has reassured fans that marketing for Grand Theft Auto 6 will begin soon, addressing concerns about the long wait for the next trailer. While no specific date was given, Zelnick expressed high confidence in the game's new November 19 release date.
Take-Two boss wants 'reasonable' price for GTA 6 as L.A. Noire return teased
Take-Two Interactive CEO Strauss Zelnick suggested that Grand Theft Auto 6 will be priced 'reasonably,' implying it might not reach the higher analyst predictions. He also hinted at potential future developments for the L.A. Noire intellectual property, stating the company is exploring possibilities for its existing franchises.
Take-Two CEO talks about the possibility of a new LA Noire game
Take-Two Interactive CEO Strauss Zelnick discussed the potential for future installments in the LA Noire franchise, stating that the company is always considering its intellectual properties. While no specific announcements were made regarding LA Noire, Zelnick indicated that development teams are open to revisiting legacy titles if there is passion for them.
AI Won't Allow 16-Year-Old In A Garage To Make Battlefield 7 Or GTA 7, EA CEO Says
Electronic Arts CEO Andrew Wilson believes that while AI will automate simple quality assurance tasks, it will not enable small, independent developers to create AAA titles like Battlefield or Grand Theft Auto anytime soon. He also stated that AI advancements will lead to short-term job losses but long-term net gains in employment within the industry.
GTA 6 Price Commented On By Rockstar's Owner
Strauss Zelnick, CEO of Take-Two Interactive, commented on the pricing of Grand Theft Auto 6, suggesting it will be "reasonable" despite immense hype. He noted that major game prices have remained relatively stagnant for a decade, considering inflation. Zelnick also expressed confidence in Rockstar Games' ability to deliver an "amazing" product for Grand Theft Auto 6, which is set to release on November 19 for PlayStation 5 and Xbox Series X|S.
Take-Two CEO Talks GTA 6 Pricing Strategy, Hints at Future for L.A. Noire
Take-Two Interactive CEO Strauss Zelnick discussed the pricing strategy for Grand Theft Auto VI, suggesting it will be premium but not extreme, focusing on delivering value to players. He also addressed the possibility of a return for L.A. Noire, stating that while not confirmed, the company is open to revisiting legacy franchises if a passionate development team is available.
Take-Two CEO Addresses Grand Theft Auto 6 Price, and the Possibility for More L.A. Noire
Take-Two Interactive CEO Strauss Zelnick stated that the company is carefully considering the price for Grand Theft Auto 6. He also mentioned that Rockstar Games is focused on creating a spectacular entertainment experience. The discussion also touched upon the possibility of more content for L.A. Noire.
Pragmata and Saros give hope for the future of big budget video games
The release of new intellectual properties like Pragmata and Saros offers a hopeful contrast to the current trend of sequels and licensed games in the industry. These titles prioritize gameplay and unique experiences, a rarity in modern big-budget development. While Western publishers are increasingly risk-averse, focusing on live service games, Japanese developers like Capcom and Sony Interactive Entertainment are still willing to invest in new IPs, providing a much-needed breath of fresh air.
Grand Theft Auto 6’s Price Will Depend on What Consumers Want to Pay, Says Take-Two CEO
Take-Two Interactive CEO Strauss Zelnick discussed the pricing strategy for Grand Theft Auto 6, emphasizing that consumers pay for value and that games have become cheaper when adjusted for inflation. He also highlighted the immense development costs, potentially exceeding $2 billion, and the focus on creating a spectacular entertainment experience. The game is slated for release on November 19th for PlayStation 5 and Xbox Series X/S.
Take-Two Boss Gives Hope For LA Noire 2 And Other Sequels
Take-Two Interactive CEO Strauss Zelnick has expressed optimism about future sequels for the company's franchises, including L.A. Noire and Bully, though no concrete announcements were made. Zelnick stated that Take-Two is constantly evaluating its intellectual properties for potential future installments. The company also aims to become the number one entertainment company globally, with Grand Theft Auto 6 set for release in November.
Gabe Newell once said Steam wasn't 'the answer to digital distribution,' proving that even Gabe Newell is…
Valve boss Gabe Newell reflected on his past statements about Steam's dominance in digital distribution, acknowledging that the landscape has changed dramatically since 2011. Despite competitors like Epic Games and Amazon attempting to challenge its market share, Steam has continued to grow, setting new concurrent user records and maintaining its 70/30 revenue split with developers.
Why publishers and investors are increasingly backing user-generated games over conventional ones
Investment in user-generated content (UGC) games, particularly on platforms like Roblox, is rapidly increasing, attracting venture capital and publishers who are shifting focus from traditional PC and console titles. Investment firm Double Black Capital notes that while major publishers are still observing, mid-market companies are actively acquiring UGC developers and games due to their high profitability and rapid deal cycles compared to conventional gaming acquisitions. This trend is also extending to platforms like Minecraft, with investors drawn to the potential for significant returns on investment with lower operating costs.
GTA 6 Trailer 3 Speculation Heats Up Before Rockstar Earnings | HappyGamer
Speculation surrounding the release timing of the third trailer for Grand Theft Auto 6 is intensifying, with fans closely monitoring Take-Two Interactive's upcoming earnings call for potential clues. Historically, these corporate events have preceded major announcements from Rockstar Games. The article also touches on developer departures and broader industry trends like talent mobility and work-life balance discussions.
GTA 6 fans expect Trailer 3 and pre-orders in May but they may be disappointed
Fans are speculating that a third trailer or pre-orders for Grand Theft Auto 6 might be announced soon, coinciding with Take-Two Interactive's delayed financial earnings call on May 21, 2026. However, the article suggests these expectations may be unfounded, as there's no direct correlation between financial reports and game announcements, and recent insider predictions point to a later trailer release.
GTA 6 Fans Are Circling This Date For More News, But That's Probably Just Wishful Thinking
Fans are anticipating news regarding Grand Theft Auto 6 during Take-Two Interactive's upcoming quarterly earnings call on May 21. While these calls primarily focus on financial results for investors, there's a slim possibility of new details emerging, though official announcements are expected directly from Rockstar Games. Take-Two CEO Strauss Zelnick previously confirmed that marketing for the game would begin in summer, indicating confidence in its release schedule.
GTA 6 sickos in a frenzy as Rockstar owner Take-Two finally announces delayed financial call, fueling speculation a big…
Take-Two Interactive, the parent company of Rockstar Games, has delayed its fourth quarter financial results call to May 21st. This delay, which deviates from their usual schedule, has fueled speculation among Grand Theft Auto 6 fans that the highly anticipated game's development or release plans may be influencing the company's financial reporting timeline.
Business and Finance
Warner Bros. Discovery faces protests ahead of a shareholder vote concerning a potential merger with Paramount Global. Separately, Take-Two Interactive Software announced it will report its fourth quarter and fiscal year 2026 financial results on Thursday, May 21, 2026.