Xfinity
Xfinity business and news from across the web.- Out of the BlueThe internet outage in the BlueTower, previously mentioned, was resolved quickly. This particular outage was fixed before the estimated time provided by Xfinity, unlike two other recent outages.
- Out of the BlueThe author experienced an internet outage due to an issue with Xfinity. They were preparing to post an update when the service disruption occurred.
- Xfinity introduces same-day Wi-Fi for new customers.Xfinity is introducing same-day Wi-Fi setup for new customers in select markets. This service aims to provide immediate internet access for individuals setting up new Xfinity services.
EA Announces EA Advertising Aimed At “Transforming How Brands Connect With Audiences”Electronic Arts has announced EA Advertising, a new program designed to integrate dynamic, real-time advertisements into its popular video games. The initiative aims to create strategic partnerships with brands like VISA, Red Bull, and Mountain Dew, utilizing enhanced targeting and measurement features to evaluate ad performance within titles such as College Football and the UFC franchise.
EA announces advertising platform to launch ads 'directly into gameplay'Electronic Arts has launched EA Advertising, a new platform designed to integrate advertisements directly into gameplay. The system aims to connect brands with engaged audiences through various ad formats, including in-game signage and custom content, with initial partners like Visa, Lowe's, and Red Bull. While sports titles are a primary focus, other games like The Sims 4 are also being pitched as advertising opportunities.
Say hello to EA Advertising, which will let your favourite brands 'integrate' ads to 'enhance' your…Electronic Arts has launched EA Advertising, a new platform enabling brands to integrate advertisements into its games. Initially targeting sports titles like EA Sports FC and Madden NFL, these "in-game integrations" will feature dynamic placements, branded content, and reward-driven objectives. EA claims its games reach over 120 million players monthly, presenting a significant opportunity for advertisers to "enhance" player experiences.
EA Announces New Plan To Launch Ads “Directly Into Gameplay” After Working On In-Game Ads For Decades AlreadyElectronic Arts has unveiled EA Advertising, a new platform designed to integrate ads directly into gameplay without disrupting the player experience. This initiative aims to reach EA's 120 million monthly players and comes amid financial pressures, including a potential $55 billion sale to an investor consortium. While EA claims ads will enhance gameplay, past attempts like pause-screen ads in EA Sports UFC 4 faced significant player backlash.- Out of the BlueThe author experienced an internet outage with Xfinity, marking the second service issue in seven years. Despite the inconvenience, the service has been generally reliable over the past seven years.