skate.
News, coverage and analysis tracking skate. across the outlets.
Latest coverage
"It has to make sense for the game" - EA sees a "huge opportunity" for in-game advertising "but it has to be done properly"
Electronic Arts sees a significant opportunity for in-game advertising, provided it is implemented authentically and makes sense within the game's context. EA's Alexander Dao highlighted sports games as a prime area for replicating real-world advertising experiences, but also noted successful non-sports integrations like Coach-branded items in The Sims 4. The company believes designing advertising experiences early in development, especially for free-to-play titles, will lead to more native and flexible integrations.
EA hit with third round of layoffs this year
Electronic Arts has conducted its third round of layoffs this year, impacting recruitment, customer support, trust and safety, and IT teams. This follows previous staff reductions affecting developers on "Skate" and "Battlefield 6," and comes after EA's acquisition by an investor consortium last September. The company has also shed staff and studios over multiple years, including layoffs at "Apex Legends," Codemasters, BioWare, and the closure of Cliffhanger Games.
EA Reportedly Lays Off More Staff in US and India
Electronic Arts has reportedly conducted another round of layoffs affecting recruitment, customer support, trust and safety, and IT teams in the US and India. This follows previous workforce reductions, including those impacting the Battlefield and Skate development teams. The news comes as EA is reportedly in talks to sell itself to a consortium for $55 billion.
EA announces new way to bring advertisements "directly into gameplay"
Electronic Arts has launched EA Advertising, a new platform focused on integrating advertisements directly into its games, particularly within the EA Sports portfolio. The company aims to leverage its large player base for targeted ad placements, utilizing a proprietary ad server and measurement standards. Examples include branded jerseys in EA Sports FC 26 and product placements in games like Skate and The Sims.
EA Announces New Plan To Launch Ads “Directly Into Gameplay” After Working On In-Game Ads For Decades Already
Electronic Arts has unveiled EA Advertising, a new platform designed to integrate ads directly into gameplay without disrupting the player experience. This initiative aims to reach EA's 120 million monthly players and comes amid financial pressures, including a potential $55 billion sale to an investor consortium. While EA claims ads will enhance gameplay, past attempts like pause-screen ads in EA Sports UFC 4 faced significant player backlash.
WRUP: The future of Guild Wars games as covered by me it’s all true edition
This article discusses the future of Guild Wars games, announcing potential expansions like 'Guild Wars: Time To Pivot' and 'Guild Wars: Re-Prophecized,' alongside a speculative 'Guild Wars 4.' It also touches on other games players are engaging with, including Star Wars Galaxies Legends, Skate, Division 2, and Final Fantasy XIV, and includes a bonus question about art that requires multiple exposures to appreciate.
Progress Bar: Skate Season 4 continues its trend of fun… and worrisome monetization
The author expresses mixed feelings about the early access progression of Skate, particularly concerning its monetization strategies and battle pass system. While enjoying the core gameplay and new additions like the finger flip trick and San Van Open theme, concerns are raised about paywalling new skate parks and the overall value proposition for casual players.
WRUP: 2027 anime adaptations that will cross over with various MMORPGs edition
The Massively OP staff and community share their weekend gaming plans, with a focus on MMORPGs and other titles. Players are looking forward to titles like Pokopia, Guild Wars 2, Final Fantasy XIV, and World of Warcraft, among others. The discussion also touches on personal anecdotes and a bonus question about pet photography.
Skate Season 4 opens the San Van Open, a stadium skatepark, and an X Games collab next week
Skate's Season 4 is launching next week, introducing a new indoor skatepark within the Lucre Financial Stadium and a season-long San Van Open event. The update includes new tricks, a mid-season 'spot battles' mode, an expanded battle pass, and a collaboration with X Games.
skate. Drops Season 4 Details: X Games Partnership, San Van Open + More!
Electronic Arts and Full Circle have announced details for skate. Season 4, launching June 2nd and running until August 25th. This season introduces a new skateable arena, the Lucre Financial Stadium, the San Van Open event, and a partnership with X Games. New features include a limited event game mode called X Games Spot Battles, new finger flip tricks, and improvements to social features and core gameplay.
One Shots: Indiana Jones and the Nope I’m Out of Here
This week's One Shots features community screenshots from various MMOs, including Equinox Homecoming, Fallout 76, Final Fantasy XIV, Skate, and Star Wars Galaxies Legends. Players shared images ranging from atmospheric in-game locations to humorous glitches and character moments.
WRUP: The context of this entry is Guillaume edition
This week's 'What Are You Playing' roundup features staff and community members discussing their weekend gaming plans. Titles mentioned include Star Wars Galaxies Legends, The Division 2, Forza Horizon 6, Final Fantasy XIV, and Age of Empires IV, among others. The discussion also includes a bonus question about the definition of a 'quick errand'.
You could win a $500 Amazon gift card by playing Subnautica 2 this month, so remember to send us your best video clips!
PC Gamer is running a contest where players can win a $500 Amazon gift card by submitting video clips from Subnautica 2 or any other PC game. The best clips submitted each month will be featured on PC Gamer's social channels, with one winner receiving the prize. This initiative aims to showcase player-generated content and encourage community engagement.
Massively Overthinking: Should MMOs reward players for content they were gonna do anyway?
This article discusses the potential negative impacts of over-gamification in MMORPGs, where rewards for basic activities like logging in or completing daily quests can diminish intrinsic motivation. Several writers share experiences of feeling obligated to play rather than enjoying the game, leading to burnout and a loss of interest. The discussion explores whether these systems benefit players or studios in the long term.
Professional Content Creator RectWizard Fire & Ice RGX 2026 Guest of Honor
Professional Content Creator RectWizard has been announced as a Guest of Honor for the Fire & Ice RGX 2026 gaming event. The event will feature various industry talent, including voice actors, musicians, and content creators, and will take place from June 20 to June 21 in Roseville, CA. The article also briefly mentions recent updates and releases for Grand Theft Auto Online, Chaos Zero Nightmare, skate., Steam to Electric, Mullet Madjack, and Truck-kun is Supporting Me from Another World?!
skate. Dev Update Details Season 4
Full Circle Studio and Electronic Arts have released a developer update for skate., detailing upcoming features for Season 4. The update includes the return of Finger Flips, a new area in San Van, and enhancements to the skate. Premium Pass. The game is currently available in Early Access on PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, and PC.
Skate confirms returning tricks, more rewards, and plans for another paywalled area in S4
Full Circle has announced details for Skate's upcoming Season 4, launching June 2nd. The season pass will include immediate access to a new area, similar to the previous season's Isle of Grom, with free players gaining access later. Season 4 will also reintroduce finger flip tricks, add more branded events, and feature visual improvements and new challenges.
PrivadoVPN review - a wonderful free VPN, and decent service all round
PrivadoVPN is a budget-friendly VPN service offering fast speeds and a zero-logs policy, making it a strong option for gaming and streaming. While it lacks post-quantum encryption and independent audits, its free plan and 30-day money-back guarantee provide ample opportunity to test its capabilities.
World of Tanks: HEAT Preview – The First Hero-Driven Tank Title!
World of Tanks: HEAT is entering Closed Beta, offering a hero-driven tank combat experience with Elite Agents and customizable tanks. The game features 5v5 and 10v10 PvP modes, including Hardpoint, Control, Kill Confirmed, and Conquest. Developed by Wargaming on a new proprietary engine, it aims for high visual fidelity and cross-platform performance.
Skate adds limited-time Nike SB event with night skating and exclusive gear
EA has launched a limited-time Nike SB crossover event in Skate, featuring night skating and exclusive branded gear. The event, running until May 5, introduces new challenges and obstacles on the Isle of Grom. This collaboration is seen as a step towards making Skate more authentic to real skateboarding.
