Asha Sharma
Reporting and statements that mention Asha Sharma.
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Xbox Game Pass still has the spark on PC, but it's not because of Microsoft
Despite recent price adjustments, Xbox Game Pass remains a valuable service for PC players due to its library of diverse titles rather than Microsoft's first-party offerings. The service excels at introducing players to new experiences they might not otherwise discover or purchase, fostering a sense of library-like discovery.
Xbox wants to become “number one gaming company” by 2030
Xbox CEO Asha Sharma has stated her ambition for the company to become the number one gaming and entertainment company by 2030. She clarified that the focus is on overall growth rather than solely hitting profit targets for the Xbox division. Sharma's comments come ahead of the Xbox Game Showcase.
Xbox CEO says "we have to reset the business" to "be where the world plays"
Xbox CEO Asha Sharma stated that the brand needs a "reset" to return to growth and "be where the world plays." She acknowledged that Xbox is not currently in a healthy financial spot and that the next 100 days will focus on business adjustments. Sharma also commented on Microsoft's acquisition of Activision Blizzard, noting it occurred before the rise of AI and a different strategic focus.
The console wars are back on, baby: Xbox CEO says 'we have to be very thoughtful' about console exclusivity on…
Xbox CEO Asha Sharma indicated that the company is reconsidering its approach to console exclusivity, stating the need for exclusive content to support its role as a platform. This marks a potential shift from previous strategies that favored broader accessibility across PC and consoles. The discussion highlights the ongoing tension between reaching large audiences and maintaining platform identity in the competitive gaming market.
Xbox “Must Have Exclusive Content,” CEO Says
Xbox CEO Asha Sharma stated that the company needs "must have exclusive content" to be a leading publisher and platform. She acknowledged that Xbox is not currently in a healthy spot financially and outlined the next 100 days as a period for resetting the business and returning to growth. Sharma also discussed the challenges of making affordable products amidst rising console prices and component shortages.
XBOX CEO Claims The Platform Needs More Exclusive Games
Xbox CEO Asha Sharma acknowledged that the platform needs more exclusive games to provide greater value to customers, despite the company's success as a major publisher. Sharma indicated that Xbox is carefully considering its approach to exclusivity for each title. This discussion comes as Xbox also focuses on a new console and has reduced the price of Xbox Game Pass.
Morning Consolidation
Xbox CEO Asha Sharma has expressed that the company is reconsidering its stance on console exclusivity, noting that their "console players aren't excited about that." This suggests a potential shift in strategy regarding which games will be available on Xbox consoles versus PC.
XBOX CEO wants XBOX to become the number one gaming company by 2030
Xbox CEO Asha Sharma has set an ambitious goal for Microsoft's gaming division to become the number one gaming and entertainment company by 2030. Sharma emphasized that success will be measured by Xbox's overall industry position, not just profit margins, citing recent acquisitions like Activision Blizzard and ZeniMax Media as evidence of commitment. While acknowledging challenges, she believes continued investment in games, services, and major franchises will solidify Xbox's dominance.
Asha Sharma commits to "resetting" Xbox, prioritising exclusivity and addressing AI in new strategy
Xbox CEO Asha Sharma is implementing a new strategy focused on resetting the business, prioritizing exclusivity, and carefully integrating AI. She aims to make Xbox the leading gaming and entertainment company, addressing challenges like rising component costs and platform competition. Sharma emphasized a thoughtful approach to AI, ensuring it solves problems and enhances experiences rather than replacing AAA games.
Asha Sharma Dances Around Xbox Exclusivity In New Interview
In a recent interview, Xbox CEO Asha Sharma discussed the company's evolving approach to game exclusivity. She indicated a flexible, title-by-title strategy rather than a strict adherence to traditional platform exclusivity, suggesting some games may remain exclusive while others could launch on multiple platforms or utilize timed exclusivity.
Xbox boss Asha Sharma still can't seem to decide on a stance regarding console exclusivity
Newly appointed Xbox CEO Asha Sharma has reiterated that the company's stance on console exclusivity remains undecided, emphasizing the need to balance reaching large audiences as a publisher with the platform requirement for exclusive content. Sharma stated that each title will be considered on a case-by-case basis, and that Xbox's mandate is to become the number one gaming and entertainment company, not necessarily to meet standard software profit margins.
After Describing Them as 'Antiquated', Xbox Now Says It 'Must Have Exclusive Content and Services'
Xbox CEO Asha Sharma has indicated a shift in the company's stance on exclusive content, stating that to be a great publisher, games must reach large audiences, but to be a platform, exclusive content and services are necessary. This contrasts with previous statements from Sarah Bond, who called exclusives 'antiquated'. The company is now considering an 'exclusive content and services' approach on a case-by-case basis for its titles, potentially experimenting with games like Gears of War: E-Day.
Is Microsoft's $69 billion Activision Blizzard deal paying off? Xbox boss Asha Sharma says it's "hard to say how to think about those decisions"
Xbox CEO Asha Sharma expressed uncertainty about whether Microsoft's $68.7 billion acquisition of Activision Blizzard is paying off, noting the deal occurred before the rise of AI and during a different strategic period for Xbox. While acknowledging the immense value of franchises like Call of Duty and Candy Crush, Sharma indicated it's difficult to evaluate the decision retrospectively, suggesting potential buyer's remorse despite continued investment in the acquired assets.
New Xbox CEO says successful platforms "must have exclusive content" and is "looking at that very closely" as Halo and Fable prepare to jump to PS5
Xbox CEO Asha Sharma stated that successful platforms require exclusive content, a strategy the company is actively considering for titles like Halo and Fable, which are reportedly coming to PlayStation 5. Sharma emphasized balancing broad audience reach with the need for platform-defining exclusives, acknowledging the evolving ways players consume content.
Xbox Boss Admits Game Pass Suffered An Eight-Month Decline, But Says It’s Growing Again
Xbox boss Asha Sharma revealed that Game Pass experienced an eight-month decline but has recently returned to growth. She emphasized the need for a business reset in the next 100 days to regain momentum and strengthen community ties. Sharma indicated that while the service faced challenges, Microsoft remains committed to investing in Xbox and gaming.
Xbox CEO: Platforms “must have exclusive content” and it’s a “tough topic”
Xbox CEO Asha Sharma acknowledges the difficulty of balancing multi-platform releases with the need for exclusive content to define a platform. As the second-largest publisher, Xbox aims to reach large audiences while also considering how exclusive titles are crucial for platform growth and sales.
XBOX CEO Wants to Make It the “Number One Gaming and Entertainment Company” by 2030
Xbox CEO Asha Sharma aims to make the company the leading gaming and entertainment entity by 2030, emphasizing industry leadership over profit margins. She highlighted significant investments in acquisitions like Activision Blizzard and Zenimax, and ongoing platform development as key to achieving this goal. Sharma also noted the substantial revenue generated by franchises such as Call of Duty, Candy Crush, and World of Warcraft.
XBOX Wants to “Remain a Great Publisher” When it Comes to Exclusives, Says CEO
Xbox CEO Asha Sharma stated that the company is reevaluating its approach to exclusives to balance reaching large audiences with the need for exclusive content to grow its platforms. She indicated that decisions on exclusivity will be made on a game-by-game basis. Sharma also highlighted recent successes in reviving the Xbox brand, including Game Pass growth and improved player community engagement.
'They're building real momentum and player trust' — This former Xbox exec is a big fan of recent…
Former Xbox executive Laura Fryer praises Xbox CEO Asha Sharma's strategic decisions, including the rebranding to 'XBOX' and the implementation of the Player Voice system, as smart moves to rebuild player trust and investment. She emphasizes the importance of listening to fan feedback and allowing public input to foster loyalty and passion within both the player base and development teams.
Analyst: Call of Duty's withdrawal from last-gen consoles means it's selling into the smallest install base since 2017
An analyst report indicates that Call of Duty: Modern Warfare 4's move to current-gen consoles and the Nintendo Switch will result in the smallest install base since 2017, due to the exclusion of PlayStation 4 and Xbox One. Rising hardware prices are also expected to limit the audience for new consoles, despite the franchise's historical multi-generational support.
