Hiroki Totoki
Reporting and statements that mention Hiroki Totoki.
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The PlayStation physical games debacle is taking over everything Sony does — it’s the biggest tech PR disaster since Sonos’ app update, so will Sony learn the lessons that turned Sonos around?
Sony's move towards digital-only game sales is causing significant backlash from PlayStation owners concerned about cost, resale value, and true ownership, drawing parallels to Sonos' past app update disaster. The article suggests Sony could learn from Sonos' approach to rebuilding customer trust through humility and improved execution, but questions whether the company will prioritize this over its business interests, given its large customer base.
PlayStation is Using Generative AI for Placeholder Voices and Art
Sony is utilizing generative AI tools within its PlayStation studios to assist developers with repetitive tasks, aiming to speed up iteration and improve output quality. These AI tools are being used for creating placeholder assets like synthetic voices and art, as well as accelerating QA, 3D modeling, and facial animations. The company emphasizes that AI is intended to augment human creativity and capabilities rather than replace artists and creators.
New report suggests retailers may run out of PS5 and Xbox stock 'around the launch of GTA 6' — 'Demand will likely outstrip supply during the year end period'
Retailers may face shortages of PlayStation 5 and Xbox Series X/S consoles around the launch of Grand Theft Auto 6 due to ongoing hardware component availability issues. Demand is expected to outstrip supply during the year-end period, despite assurances from Sony about PS5 stock for 2026. Xbox has acknowledged existing supply limitations.
The Crunchyroll Anime Awards 2026 Winners
The Crunchyroll Anime Awards 2026 ceremony, held in Tokyo, celebrated the best in anime with over 73 million votes cast. My Hero Academia FINAL SEASON took home the coveted Anime of the Year award, among its three wins. The event also featured performances and tributes, including a 30th-anniversary celebration of Neon Genesis Evangelion's theme song.
Sony assures that AI is only meant to 'augment' artists' capabilities instead of replacing them but it…
Sony CEO Hiroki Totoki stated that the company's strategy involves using Artificial Intelligence to augment, not replace, human artists and developers. AI is being explored for tasks like animating hair and creating NPCs with personalities, aiming to free up creators for more ambitious projects and enhance player experiences with more immersive worlds.
Sony maps out how first-party PlayStation studios are utilising AI tools during development
Sony Interactive Entertainment is integrating Artificial Intelligence tools across its PlayStation studios to enhance game development efficiency and creativity. Executives Hiroki Totoki and Hideaki Nishino highlighted the use of AI for tasks like facial model generation and hair animation, emphasizing that AI will augment human creativity rather than replace it. The company also noted AI's role in features like the Gran Turismo racing agent Sophy and the PlayStation 5 Pro's PSSR upscaling technology.
Sony Partners With Bandai Namco to Utilize AI Technology
Sony has partnered with Bandai Namco and Gaudiy to explore the use of generative AI in game development, aiming to automate repetitive workflows and enhance creator capabilities. Sony CEO Hiroki Totoki and Sony Interactive Entertainment CEO Nishino Hideaki emphasized that AI will support, not replace, human creators, enabling new possibilities and expanding Japanese intellectual property globally.
Another PS5 price hike isn't the "plan," says Sony CEO, but I'm not getting my hopes up
Sony CEO Hiroki Totoki stated that the company does not currently plan another price increase for the PlayStation 5. However, he did not rule out the possibility of future price adjustments for the console.
The PlayStation 6 Launch Window Has Yet To Be Decided
Sony President and CEO Hiroki Totoki stated that the launch timing and pricing for the PlayStation 6 have not yet been decided due to concerns about high memory costs and potential supply shortages extending into 2027. While materials for the current year are secured, future plans remain uncertain. Reports suggest the PlayStation 6 will feature 30GB of GDDR7 RAM, a significant increase from the PlayStation 5.
Sony has not decided on a price or when to launch the PS6
Sony has not yet decided on the launch timing or price for the PlayStation 6, citing the current high cost and expected shortage of components like RAM. President and CEO Hiroki Totoki indicated that the company is exploring various simulations and business models to determine the best strategy. He also confirmed no further price increases for the PlayStation 5 for the remainder of 2026.
'We must think carefully about what we will do': Sony shows hesitance to announce PS6 release date or price due to RAM crisis, and finds itself in the same situation Valve is in with the Steam Machine
Sony is hesitant to announce the PlayStation 6's price or release date due to ongoing RAM shortages, a situation mirroring Valve's uncertainty with the Steam Machine. CEO Hiroki Totoki stated that forecasts for FY 2027 indicate high memory prices, necessitating careful consideration of future console launches and pricing strategies.
Sony Is Still Figuring Out the PS6 as PS5 Sales Slow and Bungie Weighs on the Bottom Line
Sony's latest financial report reveals that the company has not yet decided on the launch timing or pricing for the PlayStation 6, citing component costs and supply as major factors. PS5 sales have slowed, contributing to a significant impairment loss related to Bungie's underperformance, particularly with the game Marathon.
'Human Creativity Must Remain at the Centre': Sony Talks AI within PlayStation
Sony and PlayStation are integrating AI as a tool to enhance, not replace, human creativity in game development. Executives Hiroki Totoki and Hideaki Nishino highlighted the use of AI for automating repetitive tasks, improving efficiency in areas like animation and quality assurance, and personalizing the PlayStation Store experience. While generative AI is not currently a focus, the company sees AI as a crucial element for future innovation and player engagement.
PS6 delay looks likely as Sony is undecided on launch date and price
Sony has not yet decided on the launch date or price for the PlayStation 6, citing rising memory costs and considering changes to business models. While the PlayStation 5's price is expected to remain stable for now, future console production faces challenges due to global memory shortages. Analysts predict a potential delay for the PlayStation 6 beyond its assumed 2027 release, possibly into 2028 or later.
PS6 Release Date and Price Not Decided Yet, Says Sony
Sony has not yet decided on the release date or price for the upcoming PlayStation 6 console. President and CEO Hiroki Totoki stated that the company is observing market conditions and considering various business model simulations to determine the best strategy. While external reports suggest a 2027 target, a recent poll indicated PlayStation 5 owners believe a later release in 2028 or 2029 is more appropriate.
PlayStation is partnering with Bandai Namco for a "collaborative initiative" focused on generative AI
Sony and Bandai Namco Entertainment have announced a collaborative initiative focused on leveraging generative AI and other advanced technologies to aid game development. Sony executives emphasized that AI will serve as an amplifier for human creativity rather than a replacement for artists. The partnership aims to identify gains in speed and productivity while addressing the shortcomings of current AI models.
Sony hasn't decided on PS6 release date or price yet, and may even "change business models" in response to the memory crisis
Sony has not yet determined the release date or price for the PlayStation 6 due to rising memory costs and economic factors. President and CEO Hiroki Totoki stated that the company is observing the situation and considering various simulations, including potential changes to business models, to address the impact of increased manufacturing costs.
PS6 Release Date And Price Are Still Up In The Air, Sony Says
Sony has not yet determined the release date or pricing for the PlayStation 6, with CEO Hiroki Totoki citing concerns over high component costs and global shortages. The company is exploring cost-reduction strategies and business model changes, while an industry analyst predicts a potential 2028 launch. Despite a loss related to Bungie, Sony's gaming operating income has risen.
PS6 Launching Timing and Prices “Not Yet Decided,” Says Sony CEO
Sony CEO Hiroki Totoki stated that the launch timing and pricing for the PlayStation 6 are not yet decided, citing potential increases in manufacturing costs due to memory shortages. While the company has secured materials for the rest of the year and has a general idea of the cost, an official consensus has not been reached. Rumors suggest a Holiday 2027 release, potentially coinciding with Microsoft's next-gen console.
PlayStation’s First-Party Studios Are Using Generative AI for QA, 3D Modeling, Animations
Sony is integrating generative AI tools into PlayStation Studios' development pipelines for tasks like QA, 3D modeling, and animation, using tools like Mockingbird for facial animations. While Sony emphasizes AI as an amplifier for human creativity, other studios like Mundfish, IO Interactive, and Take-Two Interactive have expressed caution or confirmed no AI use in their current projects, particularly for art assets in games like Grand Theft Auto 6.
