Xbox aim to wring more cash out of the games they've not cast into oblivion by launching new licensing arm and handing Minecraft to ex-Meta monetisation lead
Xbox is launching a new licensing division, Xbox Products (XP), to generate more revenue from its major game franchises through film, TV, merchandise, and events. This initiative comes as Xbox undergoes significant layoffs, with a total of 3200 employees being let go. Mojang, the developer of Minecraft, has appointed Maria Angelidou-Smith, formerly of Meta, as its new CEO, bringing extensive experience in product and monetization but no direct gaming industry background.
- Entities
- Topic: Monetization
- Game: Minecraft
- Company: Reddit
- Company: Microsoft
- Person: Kayleen Walters
- Topic: Business Strategy
- Topic: Layoffs
- Company: Compulsion Games
- Game: South of Midnight
- Person: Maria Angelidou-Smith
- Topic: Licensing
- Company: Bethesda
- Company: Mojang
- Company: DoubleFine
- Person: Matthew Ball
- Company: Meta
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