Reggie Fils-Aimé
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Reggie Fils-Aimé says NES and SNES Classic consoles helped Nintendo survive the Wii U era
Former Nintendo of America president Reggie Fils-Aimé stated that the NES Classic Edition and Super Nintendo Entertainment System Classic Edition were crucial for generating revenue during the Wii U era. These miniature consoles helped Nintendo maintain financial stability and public interest while preparing for the successful launch of the Nintendo Switch.
"The Wii U Was On Life Support" - Reggie Restates The NES & SNES Classic's True Purpose
Former Nintendo of America president Reggie Fils-Aimé stated that the NES and SNES Classic systems were launched to sustain Nintendo's business during the Wii U's decline. He explained that these mini consoles were crucial for generating holiday sales volume while the company awaited the launch of the Nintendo Switch. Fils-Aimé candidly admitted these were commercial ideas to bridge the gap, acknowledging the Wii U was effectively on life support.
Former Nintendo of America president admits NES and SNES classics were made "to sustain our business":…
Former Nintendo of America president Reggie Fils-Aimé revealed that the NES Classic Edition and Super Nintendo Entertainment System Classic Edition were released to sustain the company's business during the struggling Wii U era. He explained these mini consoles were crucial for achieving sales volume during holiday seasons when the Wii U had limited support.
Former Nintendo exec confirms NES and SNES Classics were made to sustain the company’s business during Wii U’s dark days
Former Nintendo of America president Reggie Fils-Aime revealed that the NES and SNES Classic Editions were launched in successive years to sustain the company's business during the Wii U's decline. These popular micro consoles provided much-needed sales volume during holiday seasons when the Wii U was on life support.
Reggie-Fils Aime discusses what went wrong with Wii U
Former Nintendo of America boss Reggie Fils-Aime discussed the Wii U's commercial failure, citing issues with product release timelines and a lack of compelling software compared to competitors. He also revealed that the Nintendo Switch's launch planning began during a meeting with the late Satoru Iwata, who had learned his cancer had returned.
Nintendo's Reason for No Discounts: It Ships "Complete" Games, Former President Says
Former Nintendo of America president Reggie Fils-Aimé explained that Nintendo's strategy of not discounting games stems from a philosophy of shipping complete, high-quality products, akin to 'Kyoto craftsmanship.' He noted that titles like The Legend of Zelda: Breath of the Wild have maintained their launch price for years. Fils-Aimé also touched upon Nintendo's recent experiments with dynamic pricing, including different costs for digital versus physical releases and higher prices for new titles like Mario Kart World.
Nintendo Games Don't Get Discounted as They Launch at a Fair Price and Are 'The Best,' Reggie Fils-Aimé Says
Former Nintendo of America president Reggie Fils-Aimé stated that Nintendo games are never discounted because they are considered 'the best' and comparable to fine 'Kyoto craftsmanship,' which justifies their 'fair price.' He believes this approach ensures the value proposition for consumers.
Nintendo doesn't discount games because its "mentality" is always shipping "the best" says former NOA president Reggie Fils-Aimé
Former Nintendo of America President Reggie Fils-Aimé explained Nintendo's philosophy of not discounting games, attributing it to a company-wide mentality of shipping complete, high-quality products. He contrasted this with the industry trend of releasing incomplete games that are later updated. While Fils-Aimé left Nintendo in 2019, the article notes that some recent Nintendo titles have adopted a 'ship later' approach with post-launch content updates.
Former Nintendo of America President Sheds Insight On Turbulent Relationship With Amazon
Former Nintendo of America president Reggie Fils-Aimé shared insights into Nintendo's past strained relationship with Amazon. He detailed an incident where Amazon requested an 'obscene amount of support' to offer prices lower than Walmart, which Fils-Aimé refused due to its illegality and potential damage to other retail partnerships. This experience shaped Nintendo's approach to business dealings and built mutual respect over time.
Reggie Fils-Aimé Recalls The Phone Call That Broke Nintendo And Amazon's Relationship
Former Nintendo of America president Reggie Fils-Aimé recounted how a request from Amazon for financial support to undercut competitors led Nintendo to stop selling Wii and Nintendo DS systems on the platform. Fils-Aimé refused the request, deeming it illegal and a risk to other retail partnerships. This stance ultimately helped build mutual respect, leading to strong support for the Nintendo Switch launch.
Former Nintendo of America boss cut off Amazon's supply of Wii and DS consoles due to "obscene" demands: "I wasn't going to do something illegal"
Former Nintendo of America president Reggie Fils-Aimé revealed that Nintendo stopped selling Wii and Nintendo DS consoles on Amazon due to the retailer's "obscene" demands for financial support to undercut Walmart. Fils-Aimé refused the illegal request, prioritizing legal business practices and relationships with other retailers. The companies later reconciled, with Amazon supporting the Nintendo Switch launch.
Former Nintendo exec explains why the company doesn’t tend to put its games on sale
Former Nintendo of America president Reggie Fils-Aime explained Nintendo's philosophy of releasing complete, high-quality games, which leads to their infrequent discounting of titles. While the company generally avoids sales, the article notes that The Legend of Zelda: Breath of the Wild did receive an official discount a few years after launch, though typically Nintendo titles see only modest price reductions.
How to get into Nintendo’s EarthBound series in 2026, and which order to play in
This guide explains how to play Nintendo's EarthBound series, recommending an order of EarthBound, Mother 3, and then EarthBound Beginnings. While EarthBound Beginnings and EarthBound are available on Nintendo Switch Online, Mother 3 has never received an official English release, leading players to unofficial methods or fan translations. The article also touches on the series' naming conventions and the unlikelihood of an official Mother 3 release due to mature themes.
Satoru Iwata wanted to tell Reggie face to face that his cancer had sadly returned
Former Nintendo president Reggie Fils-Aime shared that the late Nintendo president Satoru Iwata personally informed him of his cancer's return during a meeting. Following this personal discussion, Iwata and Fils-Aime then collaborated on the successful launch planning for the Nintendo Switch.
Reggie Says Miyamoto gave him a “death stare” when he suggested Wii Sports as a pack-in
Former Nintendo of America president Reggie Fils-Aime recounted a meeting with Satoru Iwata and Shigeru Miyamoto where he proposed including Wii Sports as a pack-in title for the Wii. Miyamoto initially resisted, stating "we don't give away content for free," but Fils-Aime successfully argued that bundling games had been a strategic business move in the past, referencing Super Mario with the SNES.
US: Reggie talks about the Amazon and Nintendo rift that happened
Former Nintendo of America president Reggie Fils-Aime discussed a past dispute with Amazon US regarding retail pricing. Amazon requested significant financial support to offer prices lower than competitors like Walmart, which Fils-Aime refused, deeming it illegal and detrimental to Nintendo's relationships with other retailers. This led to Nintendo temporarily ceasing sales on Amazon US.
Former Nintendo exec reveals why it stopped selling Wii and DS systems to Amazon
Former Nintendo of America president Reggie Fils-Aime revealed that Nintendo stopped selling Wii and DS systems to Amazon due to an "illegal" demand for excessive financial support to undercut Walmart. This led to a temporary halt in their business relationship, though they have since reconciled, particularly for the Nintendo Switch 2 launch.
Ex-Nintendo President Reveals Amazon’s “Illegal Demands” Ahead of Switch 2 Era Tensions
Former Nintendo president Reggie Fils-Aimé revealed that Amazon made "illegal" demands for financial backing during the Nintendo Wii and DS era to undercut competitors. This led to Nintendo temporarily ceasing inventory supply to Amazon. While relations improved with the Nintendo Switch, tensions resurfaced around the Nintendo Switch 2, particularly concerning third-party sellers and pricing.
Nintendo’s original Star Fox puppets confirmed to have been destroyed
Nintendo's original Star Fox puppets, used for promotional materials and the first game's boxart, have been confirmed as destroyed. The Japanese FX company Shirogumi stated the puppets, made of natural rubber and covered in fur and feathers, deteriorated due to exposure to air. These puppets were created for characters like Fox McCloud, Falco Lombardi, Peppy Hare, and Slippy Toad.
Black In Gaming Announces 2026 Award Winners
The Black In Gaming Foundation has announced the winners of its 2026 BIG Awards, celebrating outstanding achievements by Black professionals in the gaming industry. The ceremony, hosted by Dr. iAsia Brown, honored individuals across various fields including media, artistry, programming, and development, with Trinidad Hermida, Chairwoman of the Board, emphasizing the trailblazing nature of this year's recipients.
