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Gears of War: E-Day's release window might have been revealed through a WWE Triplemania advert
The release window for Gears of War: E-Day may have been revealed through a WWE Triplemania 34 advertisement. The event, scheduled for September 11th and 13th, features the game's logo as a sponsor, suggesting a potential release in late 2026. This timing would place it before Grand Theft Auto 6's November release and amidst other major game launches.
Dua Lipa is suing Samsung for $15 million
Singer Dua Lipa is suing Samsung for $15 million, alleging the tech company illegally used her likeness to promote and sell its televisions. The lawsuit claims Samsung used unauthorized images of the artist in their advertising campaigns.
Something for the Weekend – 09/05/26
This article details a website's updated privacy policy regarding user data, consent for personalized advertising, and data processing under GDPR. It outlines how user information is accessed and used by the site and its partners, emphasizing user control over consent and data processing preferences.
Unity launches suite of AI tools to help creators accelerate game development
Unity has launched a suite of AI tools in open beta, designed to accelerate game development for creators using Unity 6 or above. The Agentic Assistant helps developers understand their work and use Unity's tools effectively, with features for planning, expert guidance, and asset generation. Unity Pro, Enterprise, and Industry subscribers receive these features automatically, while Personal Edition users can access them via a free trial or a monthly subscription.
Gabe Newell's first appearance in months is the most Gabe Newell thing imaginable: a yacht ad
Valve boss Gabe Newell made a brief appearance in a new advertisement for yacht company Oceanco, in which he has invested. The ad features Newell engaging in activities like scuba diving and interacting with other guests on a mega-yacht, and also includes a hand-drawn portrait of him. The promotional video has garnered significant attention and views on YouTube, with many comments referencing Newell and Valve.
Snapchat is rolling out sponsored AI agents
Snapchat is introducing AI Sponsored Snaps, allowing brands to create AI agents for conversational advertising within the app's Chat tab. These agents, like the example from Experian, will answer user questions and aim to guide them towards sponsor-related actions. Snap's Chief Business Officer, Ajit Mohan, stated that conversation is becoming a key advertising space, accelerated by AI.
FFVII Remake Sephiroth Sips Asahi Future Lemon Sour in New Commercial
Square Enix and Asahi have released a commercial for their Future Lemon Sour drink featuring Final Fantasy VII Remake's Sephiroth. The collaboration also includes a pop-up bar called Lemon's Heaven in Tokyo during Golden Week. Final Fantasy VII Remake is available on multiple platforms, with Final Fantasy VII Rebirth also recently released.
Something for the Weekend – 25/04/26
This article outlines a website's privacy policy regarding user data, advertising, and personalized content. It explains the use of cookies and similar technologies for ad delivery and service improvement, referencing GDPR regulations for data processing based on consent or legitimate interest.
Morning Metaverse
YouTube is testing the placement of ads within the subscriptions feed, appearing as side-by-side advertisements on live content. This change aims to integrate advertising more directly into user viewing experiences.
Meta has misled users about scam ads on Facebook and Instagram, lawsuit says
Meta is facing a proposed class-action lawsuit filed by the Consumer Federation of America, alleging the company misled users about scam advertisements on Facebook and Instagram. The lawsuit claims Meta prioritized profits over user safety by allowing high-risk advertisers and charging them more, rather than removing them. Meta denies these allegations, stating they aggressively combat scams and removed over 159 million scam ads last year.
Today's Game Pass Change Is A Great One. The Next One Will Hurt.
Xbox has unexpectedly lowered the price of Game Pass Ultimate back to $23 per month, a move that benefits many subscribers despite removing day-one Call of Duty access. This price drop, preceded by an internal memo from Xbox CEO Asha Sharma, is seen as a precursor to a potential introduction of an ad-supported tier for Game Pass. The author expresses concern that this could lead to the widespread adoption of intrusive advertising in console and PC gaming, citing examples from other services that have introduced ads over time.
Subscriptions, Clouds, and Streams
An expert suggests the gaming industry needs more advertising and proposes a cheaper $6 tier for Xbox Game Pass. The discussion touches upon the evolving landscape of game subscriptions, cloud gaming, and streaming services.
Gaming Needs More Ads, Expert Says, And A $6 Game Pass Tier
Microsoft Gaming CEO Asha Sharma is reportedly exploring ways to make Xbox Game Pass more affordable, potentially through a lower-priced, ad-supported tier. Industry expert Joost van Dreunen suggests embracing advertising, citing its prevalence in other media, and notes that subscriptions excel at retention but not market growth. Former PlayStation executive Shawn Layden expressed skepticism about Game Pass's current trajectory, while Netflix CEO Greg Peters indicated openness to potential bundle collaborations with Xbox.
The home of gaming news!
This article serves as an introduction to Gfinityesports, a gaming news platform. It outlines the site's request for user consent regarding the processing of personal data for personalized advertising, content measurement, audience research, and service development, utilizing device information like cookies and unique identifiers.
The home of gaming news!
Gfinityesports is a gaming news website that requests user consent for personal data processing, including personalized advertising and content. The site utilizes cookies and device data, sharing information with partners for various purposes, and allows users to manage their privacy settings.
Support Shacknews with the new Shackpass subscription
Shacknews has launched a new subscription service called Shackpass, offering users an ad-free experience on Shacknews.com and FileShack for $50 per year or $5 per month. Subscribers will also receive downloadable ePub versions of the site's Long Reads.
Morning Metaverse
Amazon has signed an $11.57 billion deal with Globalstar to utilize its satellite network, positioning itself as a competitor to SpaceX's Starlink. Separately, YouTube announced it will reduce the number of ads shown during livestreams.
Something for the Weekend – 11/04/26
This article outlines the website's privacy policy regarding user data, advertising, and personalized content. It explains that certain companies may access device information to serve relevant ads, with processing based on consent or legitimate interest under GDPR.
Morning Metaverse
Greece plans to ban social media access for individuals under 15 starting next year. Meanwhile, YouTube has begun implementing 90-second unskippable advertisements for TV viewers. The latest version of Tor Browser, 15.0.9, has also been released.
Apple iOS 26.5 public beta is now available
Apple has released the first public beta for iOS 26.5, introducing features like "Suggested Places" in Apple Maps and the expansion of ads within the Maps app. The company also confirmed that ads will be clearly marked and will not compromise user privacy. Additionally, end-to-end encryption for RCS messages is being tested in this beta.