Marketing
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ANIIMO Opens PlayStation 5 Wishlist With Beta Character Creation
The new game ANIIMO has launched its PlayStation 5 wishlist page, accompanied by a beta character creation showcase. The footage highlights detailed facial sculpting, body adjustments, and meaningful clothing systems, emphasizing player expression. This approach to marketing and development focuses on player feedback and technical execution, with the game leveraging the PlayStation 5's hardware capabilities for realistic character rendering.
Capcom repeats its Resident Evil Requiem mistake, leaves another fake URL in Pragmata that now points to an absurd…
Capcom has repeated a marketing oversight with its game Pragmata, similar to a previous incident with Resident Evil Requiem. A fake URL found within Pragmata has been registered by a fan and is now used to host a collection of Wesker and Leon memes, providing unintended free advertising.
Ways to Get Your OnlyFans in Front of the Right Subscribers
This guide outlines strategies for OnlyFans creators to attract and retain high-intent subscribers by focusing on audience understanding and targeted promotion. It emphasizes leveraging niche content positioning, utilizing external platforms like Reddit and Twitter for traffic, and optimizing preview content to showcase personality and exclusive offerings.
Screenshot Saturday Keeps Indie Developers in the Spotlight
Screenshot Saturday is a recurring social media event where indie game developers share progress on their projects, aiming to gain visibility in a crowded market. While it fosters community and offers a low-cost marketing avenue, its effectiveness in reaching new audiences beyond the existing developer circle is debated. The event highlights the ongoing challenges indie developers face in marketing their games against larger publishers.
Indie Developers Unite for #WishlistWednesday Community Support Movement
Indie game developers are collaborating through the #WishlistWednesday movement on social media to increase visibility for their upcoming titles. This community-driven initiative encourages developers to share their games and actively wishlist and promote each other's projects on platforms like Steam. The movement highlights the importance of community support and grassroots marketing for independent developers facing a competitive market.
Clash Of Clans is selling blatant foot fetish items and fans approve
Supercell is capitalizing on player interest in specific kinks by releasing a "Foot Tribute Bundle" for its popular mobile game Clash of Clans. The bundle, featuring aesthetic items like sandaled feet replicas, has generated mixed reactions from players, with some expressing shock and others showing interest. The developer has humorously acknowledged the unusual marketing strategy on social media.
Rockstar Games is reportedly opening a whole new office just for regional GTA 6 marketing
Rockstar Games is reportedly establishing a new office in Madrid, Spain, dedicated to regional marketing efforts for Grand Theft Auto 6. This expansion, focusing on Portuguese language markets including Portugal and Brazil, aims to support the game's massive global launch on November 19. The move follows revelations about Spain's profitability for GTA Online and precedes an anticipated extensive marketing campaign.
PlayStation Accidentally Reveals Spider-Man in Now-Deleted Teaser
PlayStation accidentally revealed a Spider-Man character model in a now-deleted social media teaser, sparking widespread speculation about an unannounced game from Insomniac Games. The leak, reported by Video Games Chronicle, has generated significant hype among fans eager for news on the next installment in the popular series. While some express concerns about game development timelines and franchise fatigue, the incident highlights the intense anticipation for future Spider-Man content.
This Pragmata PR Gift Might Be the Most Insane Press Kit We've Ever Seen
Capcom has sent out an elaborate press kit for the upcoming game Pragmata, featuring a large interactive box with lights and a remote, along with various merchandise like marker pens, keychains, stickers, and a desk light. This extensive marketing effort aims to build excitement for the game's release on April 17, 2026.
The Marketing Mystery: How Does Steam Actually Promote Itself?
This article explores the unique and largely invisible marketing strategy of Valve's Steam platform. Despite hosting over 100 million active users, Steam relies on organic growth, community engagement, and its essential role in PC gaming rather than traditional advertising. This approach has made the platform indispensable, turning users into advocates and embedding it deeply into the gaming culture.
Call Of Duty's Iconic Ghost Shows Up In New Fanta Ad, Making People Wonder About 2026's Call Of Duty
The character Ghost from Call of Duty has appeared in a new Fanta advertisement as part of an Xbox promotion, leading to speculation about the 2026 Call of Duty title, rumored to be Modern Warfare 4. The promotion includes specially designed Fanta cans with in-game bonuses for various Xbox franchises, including Call of Duty and Halo. Separately, Xbox Game Pass has seen price increases, with discussions about its value and the inclusion of future Call of Duty titles.
Xbox Game Pass’s Cryptic Tweet Has Gamers Guessing What’s Coming
Xbox Game Pass posted a cryptic tweet, 'they’re waiting for you (in the least creepy way possible),' sparking speculation among gamers about upcoming content. This vague message is part of Microsoft's evolving marketing strategy for its subscription service, which increasingly relies on ongoing community engagement and surprise announcements rather than traditional hype cycles.
Ex-Nintendo marketing lead believes Illumination used Fox McCloud in The Super Mario Galaxy Movie as an "IP…
Former Nintendo marketing lead Kit Ellis theorizes that Illumination included Fox McCloud in The Super Mario Bros. Movie as an "IP landgrab" to secure rights to characters. Ellis suggests the animation studio wanted to claim as many potential movie IPs as possible, even if they weren't immediately planned for film adaptation. This discussion follows rumors of a new Star Fox game announcement.
Nintendo is underselling the power of the Switch 2 and its ports – but why?
Despite the Nintendo Switch 2's surprising power and strong third-party ports, Nintendo is underselling its capabilities. The article argues that Nintendo's lack of promotion for these impressive ports, which include titles comparable to PlayStation 5 and Xbox Series X/S versions, is a missed opportunity for sales momentum, especially in Western markets.
Opinion: Sony's 'Playerbase' Is a Weak and Weird Way to Celebrate PS5 Fans
Sony's new 'Playerbase' initiative, which offers fans a chance to have their likeness scanned for Gran Turismo 7 or potentially appear in other games, is criticized as a weak and unusual way to celebrate the PlayStation community. The author questions the transparency around data usage and suggests alternative methods like PS Stars for genuine fan recognition.
'There wasn't really a game or team' when Undead Labs made the now-5-year-old State of Decay 3 reveal…
Undead Labs Studio Head Philip Holt revealed that the initial trailer for State of Decay 3, featuring a zombified deer, was created when the game and even the development team were still in very early conceptual stages. The trailer was pre-rendered and did not reflect actual planned gameplay elements like zombie animals, which will not be present in the final game. The announcement was reportedly made in 2020 at Microsoft's request to showcase potential Xbox Series X/S titles.
Sony Interactive Entertainment announces The Playerbase program to scan players into PlayStation games
Sony Interactive Entertainment has launched 'The Playerbase' program, allowing selected fans to have their likeness scanned for use in PlayStation games, starting with Gran Turismo 7. Participants will be interviewed, with one fan chosen to appear in-game and help design custom content. The program aims to expand to other PlayStation Studios in the future as a way to thank players.
Millions of people have now seen the blood-bath bomb that’s left us wondering if Yoshi is gonna make it
Beauty chain Lush's Super Mario Galaxy-themed bath bomb featuring Yoshi has gone viral after a video showed it dissolving in a manner described as a 'blood-bath bomb.' While some reviews praise the interactive nature of the product, the video circulating online has drawn comparisons to a horror movie scene, sparking widespread discussion.
"We're not doing zombie animals", says State of Decay 3 studio head, but you can turn a tea kettle into an undead-attracting bomb
Undead Labs studio head Philip Holt confirmed that State of Decay 3 will not feature zombie animals, contrary to its initial reveal trailer. He explained the trailer represented an early concept and that the game now focuses on crafting improvised weapons and devices from scavenged materials. The studio is researching detailed crafting mechanics, such as turning a tea kettle into a zombie-attracting explosive.
State of Decay 3 Was a “Word Document” When Its First Trailer Debuted, Won’t Have Zombie Deer
Undead Labs head Philip Holt revealed that the initial trailer for State of Decay 3 was created when the game was essentially a concept in a Word document, with very few people working on it. He confirmed that the game will not feature zombie animals, specifically mentioning zombie deer, despite their appearance in the early trailer. Alpha playtests for the game are set to begin in May.
