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Inside Tencent's long-term strategy: live service, AI tools, and evergreen titles

Tencent's long-term strategy for its global games division centers on building sustainable communities through live service titles and evergreen IPs, alongside investing in high-quality talent and synergistic partnerships. The company is also embracing AI as a tool to enhance developer efficiency and iteration, rather than replace human roles, while navigating challenges in global integration and outsourcing.

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