Rock Paper Shotgun
Published
·
"At this rate, why make game art at all?": Nvidia DLSS 5 demands a sale damaging and stock tanking fightback, argues New Blood boss
Dave Oshry, CEO of New Blood Interactive, argues that Nvidia's upcoming DLSS 5 technology, which incorporates generative AI, is detrimental to game development and art. He urges players and developers to boycott the technology to pressure Nvidia into focusing on more traditional advancements rather than AI-driven features that he believes compromise game visuals and artistic integrity.
▸ entities in this article