Xbox acquisitions have been a disaster: "In a typical year, we lost 64 cents for every dollar we invested"
Xbox CEO Asha Sharma revealed that Microsoft's aggressive acquisition strategy has resulted in significant financial losses, with the company losing 64 cents for every dollar invested in typical years since 2018. In response to this unsustainable model, Xbox is undergoing a reset, leading to layoffs and the divestment of several studios, including Compulsion Games, Double Fine, Ninja Theory, and Undead Labs, while others like Arkane Studios are reviewing strategic options.
- Entities
- Company: King
- Person: Bobby Kotick
- Company: Microsoft
- Game: Hellblade II
- Company: Blizzard Entertainment
- Company: Ninja Theory
- Game: DOOM
- Topic: Business Strategy
- Topic: Layoffs
- Company: Compulsion Games
- Game: South of Midnight
- Company: Activision Blizzard
- Company: Bethesda
- Company: Mojang
- Company: ZeniMax
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