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Xbox CEO Asha Sharma teases "radically different business models", hints at potentially cheaper console to arrive this year
Xbox CEO Asha Sharma has indicated that the company is exploring "radically different business models" to address rising hardware costs and make consoles more accessible. Sharma suggested that a potentially cheaper console could arrive later this year, moving beyond solely focusing on high-performance hardware. These new models might involve optimizations in console manufacturing and could lean more heavily on cloud gaming solutions.
Gears of War creator Cliff Bleszinski believes Xbox is "steering the 'ship' back in the right direction", as E-Day skips PS5
Gears of War creator Cliff Bleszinski believes Xbox's decision to make Gears of War: E-Day an Xbox console exclusive, rather than releasing it on PlayStation 5, is a positive move for the brand. He suggests that previous multi-platform strategies may have alienated the core Xbox fanbase. The upcoming title will feature Versus and Horde modes and is set to launch on PC and Xbox Series X/S on October 6th.
Spyro leaker says Xbox has greenlit a new Crash Bandicoot game
A leaker known for Spyro rumors suggests that Xbox has approved a new Crash Bandicoot game. The article also discusses past rumors about a Wario game and the development studios involved in the Crash Bandicoot franchise, including Toys For Bob and Naughty Dog.
"Miljoner" lämnade Game Pass efter grova prishöjningen
Xbox's Game Pass service saw millions of subscribers leave after a significant price hike in October. The most expensive tier increased from 185 to 285 SEK per month, prompting a price reduction to 215 SEK in March. This shift is part of a broader business strategy change under new leadership, with a reduced focus on multiplatform releases for single-player titles like Gears of War: E-Day and Clockwork Revolution.
Nintendo Direct June 2026: Everything Announced!
Nintendo held a surprise Nintendo Direct presentation showcasing numerous upcoming titles for the Nintendo Switch and Nintendo Switch 2. The showcase included new releases, ports of existing games, and DLC announcements across various genres, with many titles slated for release in late 2026 and into 2027.
Xbox's chief strategy officer says it's currently hard to meet console demand and suggests Microsoft is rethinking Project Helix approach
Xbox's chief strategy officer, Matthew Ball, stated that the company is struggling to meet current console demand due to production limitations and is rethinking its 'Project Helix' approach. Ball indicated that these supply chain issues are expected to persist for the next 2-2.5 years, prompting Microsoft to re-evaluate the future of the console model to ensure affordability and flexibility.
Halo Campaign Evolved: Everything we know about Master Chief's glow-up
Halo: Campaign Evolved is a full remake of the original Halo: Combat Evolved, set to release on July 28, 2026, for PC, Xbox Series X|S, and PlayStation 5. The remake features updated visuals powered by Unreal Engine 5, refined controls including sprinting and aiming, remastered audio, and three new prologue missions titled 'Operation Meteorite'. Notably, it will not include PvP multiplayer but will offer two-player split-screen and four-player online co-op.
Minecraft Nintendo Switch 2 version coming later this year
Nintendo and Microsoft have announced that a version of Minecraft for the upcoming Nintendo Switch 2 will be released later this year. The article also mentions that the current Nintendo Switch version will receive the Super Duper Graphics pack and cross-platform play. Separately, Amazon has listed Minecraft: Story Mode - The Complete Adventure for Nintendo Switch with a tentative June 27th release date.
Xbox console exclusives are returning on a 'case-by-case' basis
Microsoft is re-prioritizing Xbox console exclusives, starting with Gears of War: E-Day and Clockwork Revolution, to encourage hardware purchases. This marks a shift from the previous multiplatform strategy, with exclusivity decisions now being made on a case-by-case basis under new Xbox president Asha Sharma. Large multiplayer and live service titles will continue to be multiplatform.
Gears Of War: E-Day PS5 promo refutes Microsoft's claims about Xbox exclusivity
An official Xbox podcast trailer for Gears Of War: E-Day briefly showed PlayStation 5 and Steam logos, contradicting Microsoft's claims of it being an Xbox exclusive. Despite Xbox's vice president of games marketing Aaron Greenberg denying a last-minute pivot, the inclusion of the PS5 logo suggests it was initially planned for the platform. This incident adds to confusion surrounding Microsoft's evolving exclusivity strategy for its first-party titles.
Apple's virtual Siri-ball is a glowing reminder to Google and Microsoft that user interfaces really matter in…
Apple's upcoming AI-powered Siri for visionOS features a glowing orb interface that illuminates its virtual surroundings, contrasting with the less integrated AI interfaces of Google's Gemini and Microsoft's Copilot. This focus on user experience and environmental lighting in augmented reality is highlighted as a key differentiator.
Game Pass lost millions of subscribers as a result of last year's controversial price hike, Xbox chief strategy officer reveals
Xbox's chief strategy officer Matthew Ball revealed that Game Pass lost millions of subscribers following a significant price increase in late 2025. This occurred despite the addition of Call of Duty to the service's day-one offerings. New Xbox CEO Asha Sharma had previously acknowledged in a leaked memo that the service had become too expensive for players, indicating a potential shift in strategy.
The most upsetting thing about Xbox’s SGF showcase was Marcus Fenix’ jacket
Xbox's recent Summer Games Fest showcase highlighted a shift back towards console exclusivity with titles like Gears of War E-Day and Clockwork Revolution. This strategic change, spearheaded by new CEO Asha Sharma, aims to re-establish Xbox as a distinct console platform amidst an identity crisis and declining Game Pass subscriber growth. While some previously multiplatform titles will remain available on PlayStation 5, the move signifies a renewed focus on selling Xbox hardware.
PS5 logo spotted on a Gears of War E-Day trailer before being quickly hidden
A trailer for the upcoming Xbox and PC exclusive Gears of War: E-Day briefly displayed a PlayStation 5 logo before being quickly removed. Microsoft has reiterated that the game will not be a timed exclusive and is committed to Xbox console exclusivity.
Xbox is rethinking Project Helix amid the AI chip cost crisis
Microsoft's Xbox is reconsidering its future hardware plans, including Project Helix, due to the rising costs of AI chips and component shortages. Chief Strategy Officer Matthew Ball indicated that the company is exploring changes to the console model to ensure affordability and flexibility, acknowledging the ongoing supply chain crisis which may last for several years. This strategic shift comes as Xbox faces pressure on hardware specs and pricing, with current Xbox Series X consoles now priced at $650 in the US.
18 amazing indie games you missed during Summer Game Fest week
Summer Game Fest week featured numerous upcoming indie games alongside major announcements from large publishers. Titles like Fights In Tight Spaces 2, the single-player Among Us Story: On Guard, and the horror game Carcass Clad were highlighted. Other notable indies include Cassette Beasts 2, El Paso, Elsewhere 2, and the retro-themed Hack '95.
Halo: Campaign Evolved Preorders Are Here, Including A Massive Collector’s Edition
Preorders are now available for Halo: Campaign Evolved, a remake of the original Halo: Combat Evolved, on Xbox Series X and PlayStation 5. The game features a remastered campaign with new missions and gameplay enhancements, and will be released on July 28. Multiple editions are available, including a Premium Edition with digital extras and early access, and a Collector's Edition with physical collectibles like a Master Chief statue.
Gears Of War: E-Day Preorder Guide – All Editions And Bonuses
This guide details the preorder options for Gears of War: E-Day, including the Standard Edition, Premium Edition, and Collector's Edition. Preordering unlocks early access to the open beta and exclusive in-game items, with higher tiers offering early access to the full game and physical collectibles.
Subscriptions, Clouds, and Streams
Xbox Game Pass reportedly lost millions of subscribers following a significant price increase implemented in 2025. This analysis examines the impact of the price hike on the subscription service's user base and its implications for Microsoft's gaming strategy.
No, Blade is not cancelled, Arkane artist confirms
Arkane Studios lead concept artist Jean-Luc Monnet has confirmed that the action game Marvel's Blade is not cancelled, reassuring fans amidst concerns about the studio's future. Despite previous struggles with titles like Dishonored 2 and the poorly received Redfall, Arkane is still working on the Marvel title, though platform announcements have yet to be made.
