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Xbox lost 'millions' of Game Pass subscribers after last year's massive price hike
Xbox experienced a loss of millions of Game Pass subscribers following a significant price increase in October 2025. Xbox CEO Asha Sharma acknowledged the prices were too high, leading to a subsequent reduction. While Call of Duty games will now be delayed in their addition to Game Pass, the price cut has reportedly improved subscriber acquisition and retention.
Whoops! Xbox Accidentally Uploads Gears of War PS5 Trailer
Xbox accidentally uploaded a trailer for Gears of War: E-Day that included a PlayStation 5 logo, suggesting a PS5 version was planned before its cancellation. Xbox marketing head Aaron Greenberg stated the cancellation was not a last-minute decision, though other executives offered no comment on the company's exclusivity strategy.
Xbox Game Pass lost "millions of subscribers" in just "a few months" after 50% price hike
Xbox experienced a significant subscriber loss, reportedly in the millions, within months of implementing a 50% price increase for Game Pass in October 2025. New CEO Asha Sharma acknowledged the negative impact and has initiated a strategy shift, including making some first-party titles like Gears of War: E-Day exclusive to Xbox consoles.
"Our business today is not healthy": Xbox exec says plan for exclusive games is "not ready" but…
Xbox chief strategy officer Matthew Ball stated that the company's current business is "not healthy" and a new plan for exclusive games is being developed under new CEO Asha Sharma. While some games like Gears of War: E-Day will be console exclusives, live-service titles will remain multi-platform, with a clearer strategy to be communicated to players soon.
Bus Simulator 27 New Trailer Showcases Long-Distance Routes and Release Date
Bus Simulator 27 is set to launch on September 8th, 2026, for PC, PlayStation 5, and Xbox Series X|S. The game will introduce long-distance routes and feature officially licensed coach buses from Mercedes-Benz, Scania, and MAN. Pre-orders include a Deluxe Pack with additional buses and skins, while a Year 1 Edition will offer a Season Pass with more content, including a FlixBus expansion.
Xbox Game Pass Lost “Millions” Of Subscribers After Massive Price Hike In 2025
Xbox's chief strategy officer Matthew Ball confirmed that Xbox Game Pass lost millions of subscribers following a price increase to $30 per month in 2025. Microsoft later reduced the price of Game Pass Ultimate to $23 per month. The company also noted that stopping new Call of Duty releases on Game Pass resonated with users, and highlighted upcoming console exclusives like Gears of War: E-Day and Clockwork Revolution.
Rumour: Halo PS5 Trailer Was Planned for State of Play, Sony Allegedly Angered by Removal
A rumor suggests that a Halo trailer captured on PS5 Pro hardware was originally intended for Sony's State of Play showcase but was removed at the last minute by Microsoft. This decision reportedly angered Sony, potentially requiring them to re-edit their presentation.
Xbox-chef: multiplattforms-släpp avgörs "från fall till fall"
Xbox is adopting a case-by-case approach to multiplatform releases, with major multiplayer and live service titles continuing to be available on PC and other consoles. However, games like Gears of War: E-Day and Clockwork Revolution will be exclusive to Xbox Series and PC, a shift from previous policies. The platform strategy for future titles like The Elder Scrolls 6 and Fallout 5 remains undecided.
Is Xbox Fixable?
Xbox's new chief strategy officer, Matthew Ball, discussed the company's approach to exclusives and hardware, including Project Helix. He emphasized a commitment to a reliable pipeline of Xbox-exclusive titles and reassured that Microsoft is not moving away from console manufacturing despite component cost concerns. Ball also addressed a significant subscriber loss for Xbox Game Pass following a price increase.
Toys for Bob hope Spyro: A Realm Beyond will be the first of many Spyro games
Toys for Bob studio head Paul Yan expressed hopes that Spyro: A Realm Beyond will be the first of many new Spyro the Dragon games. He stated the studio plans to take risks and evolve the franchise while remaining true to its roots. The game was revealed during the Xbox Game Showcase.
Toys For Bob Discusses Flying Free In Spyro: A Realm Beyond
Toys for Bob, now an independent studio formerly part of Activision Blizzard and briefly Microsoft, has revealed Spyro: A Realm Beyond. Studio Head Paul Yan and Associate Creative Director Lou Studdert discussed the studio's independence and the game's emphasis on true player-controlled flight. The spark for the new game came during the development of the Spyro Reignited Trilogy.
Gears of War: E-Day trailer quickly removed after PS5 logo accidentally appeared
A PlayStation 5 logo briefly appeared in an Xbox Podcast video for Gears of War: E-Day, reigniting rumors of a multiplatform release. Microsoft has since clarified that the game will be exclusive to Xbox Series X|S and PC, launching on October 6, 2026. The prequel is built in Unreal Engine 5 and promises a darker, horror-focused experience.
Reaction: Mealy-Mouthed Microsoft Takes Us Back to 2023 with Mixed Messaging on Xbox Exclusivity
Microsoft's recent Xbox Showcase and subsequent statements from executives like Matt Booty have reintroduced ambiguity regarding game exclusivity. Despite promises of multiplatform releases for big multiplayer and live service titles, games like Gears of War: E-Day are now confirmed as Xbox console exclusives, leading to confusion and criticism about inconsistent messaging.
Xbox and Sony's games all looked the same this year. Here's why the PC Gaming Show won
The author argues that while major showcases from Xbox and Sony featured many anticipated titles, most triple-A games looked visually similar. In contrast, the PC Gaming Show highlighted innovative indie and double-A titles across various genres, demonstrating where true creativity in gaming currently lies.
New Halo: Campaign Evolved trailer uses PS5 Pro footage as Xbox cracks down on exclusives, leaving fans in disbelief: "Microsoft can't even console war correctly"
A new trailer for Halo: Campaign Evolved, a remake of the original Halo: Combat Evolved, has sparked disbelief among fans by showcasing gameplay captured on a PlayStation 5 Pro. This decision by Microsoft to feature footage from a competing console has led to discussions about the future of console exclusivity and Microsoft's strategy.
Official Halo: Campaign Evolved Cinematic Story Trailer Marked 'Captured on PS5 Pro' — So What Happened?
Microsoft released a new cinematic story trailer for Halo: Campaign Evolved, which was notably labeled as being captured on a PlayStation 5 Pro. The trailer's origin has sparked discussion within the gaming community.
Morning Mobilization
Microsoft is shifting its mobile strategy away from Windows and towards the Android platform. This move indicates a new direction for the company's mobile initiatives, focusing on leveraging existing mobile operating systems rather than developing its own.
After a stint on Warzone, Toys for Bob is thrilled to be back on Spyro – "We were moving away from the types of games that are near and dear to our hearts"
Toys for Bob, known for the Spyro Reignited Trilogy and Crash Bandicoot 4, has spun off from Activision to regain creative control and focus on joyful, all-ages games. The studio announced Spyro: A Realm Beyond, its first independent title, which will be released in spring 2027 for PC, Xbox Series X/S, PlayStation 5, and Nintendo Switch. This move signifies a return to their core passion after supporting titles like Call of Duty: Warzone.
Microsoft's next big release Halo: Campaign Evolved just got a slick story trailer, with footage captured on PS5 Pro
Microsoft has released a new story trailer for its upcoming game Halo: Campaign Evolved, with all footage captured on a PlayStation 5 Pro. The trailer showcases cinematics, gameplay, and pre-order bonuses, including early access and cosmetic items. The article also notes that future single-player Microsoft games like Gears of War: E-Day and Clockwork Revolution will likely be Xbox exclusive due to new Xbox CEO Asha Sharma's strategy.
As Xbox Returns to Exclusives, Halo Remake Embraces PS5 with PS5 Pro Gameplay Trailer
Halo: Campaign Evolved, a remake of the original Halo: Combat Evolved focusing on the single-player campaign, is set to launch on July 28, 2026, for PlayStation 5, Xbox, and PC. Trailers showcasing gameplay captured on the PS5 Pro have been released, highlighting DualSense controller support and new missions. Halo Studios aims to leverage the PlayStation 5 release to expand the Halo universe and community.
