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Turns out, a lot of Sega's biggest fans don't play its videogames: 'In some cases, their engagement is…
Sega president Shuji Utsumi noted that a significant portion of fans for series like Yakuza engage with the IP through merchandise and media, rather than playing the games themselves. This highlights the growing importance of transmedia strategies in building brand interest and fan engagement, even among non-gamers.
Persona 4 Revival lets Atlus "go more in-depth" with Yosuke, lead says, even if you can't romance him: "There has been something more we could explore with every character"
Atlus producer Kazuhisa Wada revealed that Persona 4 Revival will allow for deeper exploration of characters like Yosuke and Kanji, building upon their personalities developed in spin-off titles. While Yosuke's previously criticized homophobic dialogue has been adjusted for modern sensibilities, Wada confirmed there will be no romance options for him or other male characters due to development constraints. Art director Akane Kabayashi also noted Chie's extensive role in the original game.
Sonic Racing: CrossWorlds free Samba de Amigo content drop now available
SEGA has released free content for Sonic Racing: CrossWorlds, allowing players to use Amigo from Samba de Amigo. This character is available for free to all owners of Sonic Racing: CrossWorlds. Additionally, a Samba de Amigo festival event will run from September 10th to September 13th, offering players a chance to earn festival points.
Massive Steam leak has major spoilers for Persona 6, Fable, Tomb Raider and more
A massive leak of Steam achievements has revealed details for over 70 games, including unannounced titles like Persona 6, Fable, and Tomb Raider: Legacy Of Atlantis. The leak, which originated from Exophase, has caused significant concern for publishers like Atlus, Sega, and Square Enix, who are reportedly furious. Valve is facing backlash for the security breach, which has spoiled plot details for story-driven games.
Total War: Warhammer 40k is aiming to be the most complex and most accessible game Creative Assembly has ever made - here's how the devs managed both
Creative Assembly aims to make Total War: Warhammer 40,000 both the most complex and most accessible game in the series. Developers Joy Dey and Dave Petry explain how new systems, detailed combat simulation, and a robust tutorial campaign are designed to cater to both veteran players and newcomers to the Total War and Warhammer franchises.
Sega's President Says There's Been an Increase in Fans Who Don't Play Its Games, but That Doesn't Mean They Aren't Gamers
Sega president and COO Shuji Utsumi noted an increase in fans who do not actively play the company's games. He clarified that this does not mean these individuals are not considered gamers.
Just days after The Tetris Company warned that 'we take copyright infringement very seriously,' the Tetris clone in the White House Arcade suddenly disappears
A Tetris clone game called 'Build the Wall,' featured in the White House's virtual arcade and promoting elements of Donald Trump's agenda, has been removed shortly after The Tetris Company issued a strong warning against copyright infringement. The Tetris Company clarified it was not involved in the game's creation and emphasized its belief in connection over division, contrasting with other companies whose intellectual properties have been used by the White House without permission.
Xbox’s Disc-To-Digital Program Has A Big Problem: Several Major Publishers Aren’t Participating
Xbox's disc-to-digital program is facing significant limitations as major publishers like Sega, Square Enix, Ubisoft, and Bandai Namco are not participating. This means physical copies of many popular games, including Far Cry 4, Final Fantasy 15, and Dark Souls 3, cannot be converted to digital licenses. This lack of participation raises concerns for game preservation, especially given Square Enix's history of requiring repurchase for new console generations.
I love Stranger Than Heaven's "more intuitive and rough" combat: "Frankly speaking, with Yakuza, you could even play it with closed eyes", says its producer
Stranger Than Heaven's combat system is designed to be more intuitive and rough than the Like a Dragon series, requiring players to actively block and strategize. Producer Hiroyuki Sakamoto highlights the left-and-right arm control scheme, which aims to create a greater sense of involvement in fights. The preview showcased different difficulty levels and demonstrated the game's impressive gore, leaving the reviewer excited for its January 15, 2027 release.
Xbox disc-to-digital missing Elden Ring and Final Fantasy as publishers including Bandai Namco, Square Enix, Ubisoft,…
Microsoft's new Xbox disc-to-digital initiative is facing criticism as major publishers like Bandai Namco, Square Enix, Ubisoft, and Sega are reportedly not supporting the program. This means popular games such as Elden Ring and Final Fantasy will not be eligible, raising concerns about its effectiveness as a game preservation tool.
My MiSTer FPGA is better than your MiSTer FPGA – here’s how to build the ultimate, ultimate retro gaming rig
This guide details how to build an ultimate MiSTer FPGA retro gaming rig by modifying its hardware for a more robust and aesthetically pleasing setup. It covers integrating a DE-10 Nano board into custom 3D-printed cases, selecting appropriate screens and keyboards, and adding features like NFC readers for game loading.
Sega says it makes more money from people who don’t play their games
Sega president Shuji Utsumi stated that the company generates significant revenue from individuals who engage with its franchises through adaptations and livestreams rather than playing the games directly. This transmedia strategy, including movies and merchandise, is seen as a successful way to expand IP reach and engagement, sometimes even surpassing that of actual players.
Persona 1 and 2 remakes are something Atlus will 'probably eventually do', which is great, but the PS2-era Shin Megami Tensei games are sitting right there
Atlus producer Kazuhisa Wada stated that remakes of Persona 1 and 2 are likely to happen eventually, viewing them as cultural preservation. However, the author argues that Atlus and Sega should prioritize reissuing the PS2-era Shin Megami Tensei games, such as Digital Devil Saga, and the Nintendo 3DS exclusive Shin Megami Tensei 4, before tackling the Persona titles.
SEGA explains why their hyped ‘Super Game’ was canned
SEGA has explained that its ambitious 'Super Game' project was canceled due to its classification as a Games as a Service title, which was met with a lack of enthusiasm. The company's decision to abandon the project was influenced by the negative reception to the GaaS model.
Capcom says it will focus on reviving dormant IPs after Onimusha: Way of the Sword's breakout launch
Capcom plans to revive dormant intellectual properties following the successful launch of Onimusha: Way of the Sword, which sold over one million copies on its first day. The publisher aims to maximize corporate value by leveraging its back catalog. Meanwhile, Sega has canceled its ambitious "Super Game" live-service initiative due to high risks and operational challenges, though its president still sees business opportunities in the genre. Tencent, however, remains committed to live-service games, viewing them as a "holy grail."
Sega cancelled its "risky" Super Game project as it "would have to grow enormously to match the scale of the service"
Sega has cancelled its ambitious "Super Game" initiative, citing the project's excessive risk and the enormous scale of investment and operations required to match a live-service model. President and COO Shuji Utsumi stated that while the company still sees a business opportunity in live-service games, the current challenges made the Super Game project too risky to pursue. Sega continues to operate live-service titles and remains committed to the genre, unlike some other companies facing similar difficulties.
Combat and socially agonised teens impress in Persona 4 Revival, the RPG that series director Kazuhisa Wada feels a "duty" to make
Atlus producer Kazuhisa Wada discusses Persona 4 Revival, a remake of the acclaimed RPG Persona 4 Golden. The remake aims to be an excellent entry point for newcomers while retaining the essence that made the original beloved by existing fans. Wada highlights the updated visuals and modernized combat system, while assuring that the core story and social links remain largely intact, with minor tweaks for nuance.
UK software sales chart for the week ending September 5, 2026 – Onimusha, Orbitals debut
The UK software sales chart for the week ending September 5, 2026, shows Onimusha: Way of the Sword debuting at #2 with 87% of sales on PlayStation 5. The Nintendo Switch exclusive Orbitals launched at #3. The Blood of Dawnwalker took the top spot.
SEGA reveals Sonic merch for Tokyo Game Show 2026
SEGA has announced the Sonic the Hedgehog merchandise that will be available at the upcoming Tokyo Game Show. The collection includes t-shirts and keychains inspired by classic Sonic and Sonic Mania.
Persona 4 Revival will integrate Marie more naturally than she was in Persona 4 Golden: "She needs to be here from…
Atlus is aiming to integrate the character Marie more naturally into the upcoming remake of Persona 4, titled Persona 4 Revival. Series producer Kazuhisa Wada stated that unlike her introduction in Persona 4 Golden, Marie will have a more central and early role in the story. The remake will also feature a recasted English voice cast and reworked dialogue.
