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We asked Xbox exec Matt Booty about legacy IP like Banjo-Kazooie: "There's options to do all kinds of things, and we're certainly looking at those all the time"
Xbox executive Matt Booty addressed the possibility of reviving legacy franchises like Banjo-Kazooie, stating that Xbox is always exploring options for its intellectual property. While not confirming any new titles, Booty indicated that the company is open to working with internal and external studios on its back catalog, similar to the upcoming Spyro: A Realm Beyond.
Asha Sharma Says Xbox Has to Think Differently About Helix Pricing
Xbox CEO Asha Sharma stated that the gaming industry is facing a crisis in hardware pricing due to shortages and exponential cost increases for memory and storage. She indicated that Xbox will explore innovative and flexible pricing and storage options for its upcoming Project Helix console to ensure affordability and broader consumer access, moving away from a purely 'premium' experience.
Xbox admits consoles are becoming unaffordable and hints at 'new business model'
Xbox CEO Asha Sharma has indicated that the company is exploring new business models for future consoles due to the current hardware crisis and rising component costs. She suggested that the next Xbox, codenamed Project Helix, may move away from a purely premium, high-performance focus to ensure affordability for a wider audience, potentially through flexible storage options or different pricing strategies.
"Miljoner" lämnade Game Pass efter grova prishöjningen, säger Xbox-chef
Xbox's new strategy chief Matthew Ball stated that millions of subscribers left Game Pass following a significant price hike in October. The most expensive tier increased from 185 to 285 Swedish kronor per month, a change that was partially reversed in March to 215 kronor. This shift in strategy also impacts multiplatform releases, with titles like Gears of War: E-Day and Clockwork Revolution no longer planned for PlayStation 5 or Nintendo Switch.
Snabbkollen – Vilken spelshow var bäst?
This article discusses various gaming showcases, including PlayStation's State of Play, Summer Game Fest, Xbox Games Showcase, and Nintendo Direct. It presents poll results indicating that the Xbox Games Showcase was voted the best, followed by Summer Game Fest and PlayStation State of Play, and invites readers to share their opinions in the comments.
Xbox CEO Asha Sharma teases "radically different business models", hints at potentially cheaper console to arrive this year
Xbox CEO Asha Sharma has indicated that the company is exploring "radically different business models" to address rising hardware costs and make consoles more accessible. Sharma suggested that a potentially cheaper console could arrive later this year, moving beyond solely focusing on high-performance hardware. These new models might involve optimizations in console manufacturing and could lean more heavily on cloud gaming solutions.
Gears of War creator Cliff Bleszinski believes Xbox is "steering the 'ship' back in the right direction", as E-Day skips PS5
Gears of War creator Cliff Bleszinski believes Xbox's decision to make Gears of War: E-Day an Xbox console exclusive, rather than releasing it on PlayStation 5, is a positive move for the brand. He suggests that previous multi-platform strategies may have alienated the core Xbox fanbase. The upcoming title will feature Versus and Horde modes and is set to launch on PC and Xbox Series X/S on October 6th.
Xbox CEO outlines strategy to prioritise cost-efficiency and exclusive titles over premium hardware
Xbox CEO Asha Sharma stated that the company will prioritize cost-efficiency and new business models over developing the most premium hardware. She believes consumers are unwilling to spend thousands on consoles and that focusing on distribution and experiences outside of hardware is key. Xbox is also reintroducing exclusive titles like Gears of War: E-Day and Clockwork Revolution to strengthen its platform.
Marvel’s Blade Concept Artist Says it Hasn’t Been Cancelled
Arkane Lyon's lead concept artist Jean-Luc Monnet has addressed speculation about Marvel's Blade being cancelled, stating that development is ongoing. Despite a lack of official updates since its December 2023 announcement, concept art has been shared, and a campaign director's profile suggests pre-production began in January 2022. Rumors suggest a potential 2027 release window.
XBOX CEO Says New Business Model is Needed “Rather Than Premium, High-Performance” Consoles
Xbox CEO Asha Sharma stated that the company is exploring new business models for consoles, moving away from solely focusing on premium, high-performance hardware due to rising costs. This approach contrasts with previous statements from Sarah Bond about a "very premium" next-gen console. Industry analysts suggest cloud gaming subscriptions as a potential alternative for budget-conscious gamers.
Spyro leaker says Xbox has greenlit a new Crash Bandicoot game
A leaker known for Spyro rumors suggests that Xbox has approved a new Crash Bandicoot game. The article also discusses past rumors about a Wario game and the development studios involved in the Crash Bandicoot franchise, including Toys For Bob and Naughty Dog.
"Miljoner" lämnade Game Pass efter grova prishöjningen
Xbox's Game Pass service saw millions of subscribers leave after a significant price hike in October. The most expensive tier increased from 185 to 285 SEK per month, prompting a price reduction to 215 SEK in March. This shift is part of a broader business strategy change under new leadership, with a reduced focus on multiplatform releases for single-player titles like Gears of War: E-Day and Clockwork Revolution.
Showcase Season & Planet Zoo 2 – TheXboxHub Official Podcast #229
The latest episode of TheXboxHub Official Podcast covers the recent gaming showcases, including the Xbox Games Showcase and Summer Game Fest, alongside discussions about Planet Zoo 2. Hosts Gareth, Paul, and Darren highlight their favorite moments, discuss Xbox strategy, and anticipate upcoming game releases, with a particular focus on Gears of War: E-Day.
Gears of War: E-Day Gameplay Reveal Deep Dive – Official XBOX Podcast
The official Xbox podcast featured a deep dive into the gameplay reveal for Gears of War: E-Day. This discussion provided further details on the upcoming title, which was recently announced.
Xbox's chief strategy officer says it's currently hard to meet console demand and suggests Microsoft is rethinking Project Helix approach
Xbox's chief strategy officer, Matthew Ball, stated that the company is struggling to meet current console demand due to production limitations and is rethinking its 'Project Helix' approach. Ball indicated that these supply chain issues are expected to persist for the next 2-2.5 years, prompting Microsoft to re-evaluate the future of the console model to ensure affordability and flexibility.
Halo Campaign Evolved: Everything we know about Master Chief's glow-up
Halo: Campaign Evolved is a full remake of the original Halo: Combat Evolved, set to release on July 28, 2026, for PC, Xbox Series X|S, and PlayStation 5. The remake features updated visuals powered by Unreal Engine 5, refined controls including sprinting and aiming, remastered audio, and three new prologue missions titled 'Operation Meteorite'. Notably, it will not include PvP multiplayer but will offer two-player split-screen and four-player online co-op.
Xbox is rethinking strategy around Project Helix thanks to the memory crisis
Xbox's Chief Strategy Officer Matthew Ball stated that the ongoing memory chip shortage is forcing the company to rethink its strategy for its upcoming console, codenamed Project Helix. The crisis, exacerbated by demand from AI data centers, is expected to last for several years and is already impacting hardware availability and pricing across the industry, with PlayStation, Nintendo, and Valve also affected. Xbox is committed to shipping the console but is exploring flexible models to navigate the supply constraints without overburdening players.
Game Pass lost millions of subscribers as a result of last year's controversial price hike, Xbox chief strategy officer reveals
Xbox's chief strategy officer Matthew Ball revealed that Game Pass lost millions of subscribers following a significant price increase in late 2025. This occurred despite the addition of Call of Duty to the service's day-one offerings. New Xbox CEO Asha Sharma had previously acknowledged in a leaked memo that the service had become too expensive for players, indicating a potential shift in strategy.
The most upsetting thing about Xbox’s SGF showcase was Marcus Fenix’ jacket
Xbox's recent Summer Games Fest showcase highlighted a shift back towards console exclusivity with titles like Gears of War E-Day and Clockwork Revolution. This strategic change, spearheaded by new CEO Asha Sharma, aims to re-establish Xbox as a distinct console platform amidst an identity crisis and declining Game Pass subscriber growth. While some previously multiplatform titles will remain available on PlayStation 5, the move signifies a renewed focus on selling Xbox hardware.
Xbox Game Pass lost “millions” of subscribers from 2025’s price hike
Xbox has admitted to losing millions of Xbox Game Pass subscribers following a significant price increase in October 2025. New CEO Asha Sharma has since lowered the price of Game Pass Ultimate to $23 per month, a move that may help to recover lost subscribers. The price hike was speculated to be in response to adding Call of Duty: Black Ops 6 as a day-one release.
