Roblox
News, coverage and analysis tracking Roblox across the outlets.
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9-year-old kid spends $118,000 on YouTube ads for Minecraft and Roblox videos using his dad's company credit card:…
A 9-year-old boy allegedly used his father's company credit card without permission to spend $118,000 on YouTube ads for his Minecraft and Roblox videos. The father discovered the charges after being called into his office and is now facing potential personal liability for the expenses. The child's YouTube channel has been shut down, and the family plans to implement stricter parental controls.
From Zara Larsson to Spongebob Squarepants, here's how Roblox gets such cool collaborations
Roblox continues to attract major brands like Nike, Vans, and H&M for collaborations by offering unique virtual experiences and brand integrations. Marketer Jake Sullivan from Vector3 explains that these partnerships provide longer exposure and more personal connections than traditional advertising. The platform's focus on older users and community-driven interactions further enhances its appeal for brands seeking authentic engagement.
Roblox unveils plans for standalone app creation, a direct payment wallet, and more gen AI tools
Roblox Corp announced several new features at its Developers Conference, including plans for standalone app creation, expanded generative AI tools, and new monetization features like Roblox Wallet and Roblox Card. While the company aims to showcase innovation, a protestor interrupted CEO David Baszucki's presentation to raise concerns about child safety and AI.
Roblox plan to grow their absurd gaming empire even further by letting devs release games as "standalone apps", potentially via Steam, Epic, and GOG
Roblox is planning to allow developers to release their games as standalone applications across various platforms, including PC storefronts like Steam and Epic Games Store, with Roblox powering the underlying technology. This initiative, dubbed 'Roblox Everywhere,' aims to give developers more flexibility and reach. The platform is also introducing browser-based joining, offline singleplayer options, and a new wallet feature managed by Airwallex for easier revenue conversion.
Roblox Innovation Awards 2026 Full List of Winners
The Roblox Innovation Awards 2026 celebrated top creators on the platform, with Animal Hospital taking home multiple awards including Best New Game and People's Choice. The event also highlighted other winning titles across various categories, such as Rivals for Best Shooter Game and Doors for Best Use of Audio. Roblox also announced its upcoming 20th-anniversary event, The Hunt Roblox 20, set to begin on September 17, 2026.
YouTuber runs onto the stage at Roblox Developers Conference shouting 'We deserve better,' gets tackled and…
During the Roblox Developers Conference in San Jose, a YouTuber named Mathieo interrupted CEO David Baszucki's presentation, shouting slogans about child safety and better treatment for users. Mathieo was tackled and removed from the stage, later explaining his protest was against Roblox Corporation's perceived inaction on issues like AI implementation and child protection, which he believes are harming children.
Roblox games are escaping Roblox: Creators will soon be able to export standalone apps for PC, console, and mobile
Roblox Corporation is launching 'Roblox Everywhere,' allowing creators to export their games as standalone applications for PC, mobile, and consoles. This initiative aims to expand the reach of Roblox games beyond the platform itself, with plans to eventually support major storefronts like Steam. The company is also working on browser-based play and an offline mode for singleplayer games.
Newzoo: Most established live-service and evergreen titles were flat or down year over year in H1 2026
Newzoo reports that most live-service and evergreen games saw flat or declining year-over-year performance in the first half of 2026, with growth limited to a few titles. Digital revenues declined in Western markets, attributed to free-to-play and annualised premium weakness. Console player growth is projected to increase to 3% in 2026, largely driven by the anticipated launch of Grand Theft Auto 6.
Video game remakes are not made for you
This article argues that video game remakes, such as the upcoming The Legend of Zelda: Ocarina of Time remake, are primarily intended for younger audiences rather than nostalgic adult gamers. The author suggests that while older players may have their own opinions, remakes serve to introduce timeless stories to a new generation who might not otherwise seek out older titles.
[Roblox] Grand Blue Races – Complete Index, All Buffs, and How To Get Rerolls!
This guide for Roblox's Grand Blue Races provides a comprehensive index of all available lineages, detailing their cosmetic appearances and unique buffs. It also explains how to obtain Race Rerolls and offers an opinion on the best race to choose for player builds.
How does Epic Games CEO Tim Sweeney reckon we can fight the industry's "Crash 2.0"? By building more factories
Epic Games CEO Tim Sweeney believes the gaming industry is facing its biggest crash since 1983, attributing it to market contraction and rising development costs. He specifically highlights component shortages, exacerbated by AI data center demand, as a critical threat that will likely persist for three years, necessitating the construction of new factories to meet global capacity needs.
Roblox clamps down on gen-AI brainrot scrolling games after Steal an Egg goes viral
Roblox Corp has announced new restrictions on games that reward users for consuming continuous content feeds, particularly those involving generative AI, following the viral success of the "brainrot scrolling game" Steal an Egg. The company also revealed plans to establish a headquarters in Saudi Arabia as part of its Vision 2030 initiative.
Why my kids gave up on Roblox and started playing real console games - Reader's Feature
A reader shares how his children, after being heavily involved in Roblox and Fortnite, have shifted their gaming focus to older console titles like those on the Nintendo 3DS. He notes their renewed interest in games like Mario Kart 7 and Tomodachi Life, finding them more engaging than the popular online platforms.
Roblox Bans Games That Pay Kids to Keep Scrolling in Wake of Steal an Egg Uproar
Roblox Corporation has updated its policies to ban games that reward players for continuous media feed consumption, following backlash over the popular game 'Steal an Egg.' This change aims to create a safer environment for younger users by prohibiting mechanics that combine infinite scrolling feeds with rewards. The update comes amidst ongoing investigations by the U.S. Senate and several states into allegations of child exploitation on the platform.
Roblox takes down controversial doomscrolling game, promises to remove others that reward watching "a continuous feed of content" as they're "not appropriate for younger users"
Roblox has removed the controversial game "Steal an Egg" and is implementing a new policy against games that reward users for watching continuous feeds of content, such as short-form videos. The company stated that such content is not appropriate for younger users on its platform. This decision has been met with positive feedback from the community.
Roblox’s No. 1 Game Steal an Egg Was Pulled Hours After Reaching the Top
The popular Roblox game 'Steal an Egg' was removed from the platform shortly after reaching the number one spot and accumulating millions of negative impressions. The game featured a treadmill mechanic for players to earn in-game currency, which was criticized for its dystopian similarities to the Black Mirror episode 'Fifteen Million Merits.' The exact reason for its removal remains unknown, though speculation points to potential violations of platform terms of service regarding external video links.
MMO Week in Review: Way too early access
This week's MMO news covers the early access launch of Stars Reach, which some consider premature. Other highlights include a look at Guild Wars 3's Kodan, Daybreak's acquisition of Cold Iron Studios, new content for EverQuest Legends, and an analysis of the survival game Stormforge. The article also touches on various other MMO updates, rumors, and industry discussions.
[Roblox] Overworld Enemy Drops List – All Boss Drops Indexed!
This guide for Roblox's Overworld indexes all loot obtainable from common enemies, minibosses, and main bosses. It details specific item drops such as armors, weapons, and trophies from enemies like the Goblin King and Abyss Demon, providing players with information to farm materials effectively.
Bain & Co: Research shows only one in five players seek out new titles
A report by Bain & Company indicates that two-thirds of players prefer familiar games or sequels, with only one in five actively seeking new titles. The research highlights that focused games targeting specific audiences are more commercially successful than generic ones, citing Baldur's Gate 3 as an example of success versus Concord's struggles. The report also touches on the growing adoption of generative AI in game production and its potential for understanding player behavior and personalization.
Fortnite’s New Gaming Battle Pass Only Has One Gaming Collab
Fortnite's upcoming Chapter 7 Season 4 battle pass, themed around retro gaming, will reportedly feature Sonic the Hedgehog as its sole collaboration skin. While other characters like Crash Bandicoot and Mega Man were teased, Epic Games may be holding back some collaborations for later in the season. The new season, titled 'Override', is set to begin on Thursday, August 20.
