Asha Sharma
Reporting and statements that mention Asha Sharma.
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Xbox hires analyst who said games were losing the attention battle with gambling, crypto and porn as chief strategy officer in another leadership revamp
Xbox has undergone another leadership revamp, with new gaming boss Asha Sharma hiring Matthew Ball as chief strategy officer. Ball, an analyst who previously stated games were losing the attention battle to gambling, crypto, and porn, is tasked with strengthening the console side of Xbox. Scott Van Vliet, with an AI background, has been hired as chief technology officer to improve product development.
Xbox announces hire of veteran analyst Matthew Ball as chief strategy officer, and AI and Amazon veteran as CTO
Xbox CEO Asha Sharma has appointed industry analyst Matthew Ball as chief strategy officer and Amazon veteran Scott Van Vliet as chief technology officer as part of an ongoing management restructure. Ball, a recognized metaverse expert and longtime gamer, will report directly to Sharma, while Van Vliet will focus on improving the product development pipeline. Chris Schnakenberg was also promoted to corporate vice president of partnerships and business development.
Report: Xbox adds Matthew Ball and Scott Van Vliet to leadership team
Xbox has appointed game industry analyst Matthew Ball as chief strategy officer and Scott Van Vliet, formerly of Microsoft's Azure OpenAI, as chief technology officer to bolster its leadership team. These changes follow Xbox CEO Asha Sharma's recent appointments and directives to accelerate operations.
Exklusiva spel är det Xbox-spelarna mest vill ha
Xbox players have voiced their top desires through the new Xbox Player Voice feedback initiative, with exclusive games topping the list. Other popular requests include backward compatibility, lower subscription costs, and support for physical games on future Xbox consoles. Asha Sharma is leading these efforts to gather player input.
New Official Xbox Feedback System Shows Fans Want Exclusives Back
Xbox has launched a new feedback portal called Xbox Player Voice, where players are strongly advocating for the return of console exclusives. Other popular suggestions include enhancing backwards compatibility and making online multiplayer free. New Xbox boss Asha Sharma is reportedly reconsidering the company's stance on exclusives.
Xbox Users Want Microsoft To Double Down On What Once Made Xbox Different
Microsoft has launched the Xbox Player Voice, a forum for users to submit feedback and ideas for the Xbox ecosystem. Top suggestions include a return to traditional exclusives, reviving the backward compatibility program, and offering free online multiplayer. The company emphasizes that not all feedback will result in changes but aims to improve visibility between user input and platform development.
Xbox promises ‘more change’ in the next two years than the last 25
Xbox's global director of ID@Xbox, Guy Richards, stated that the brand anticipates more significant changes in the next two years than in its entire 25-year history. New leadership under Asha Sharma is reportedly focusing on fan engagement and adjusting business models, though tangible proof of course correction remains to be seen. Discussions around console exclusives and potential AI integration also highlight the brand's evolving strategy.
Xbox Users Want Microsoft To Double Down On What Once Made Xbox Different
Microsoft has launched the Xbox Player Voice, a forum for users to submit and vote on ideas for the Xbox ecosystem. Top suggestions include a return to traditional exclusives, reviving backward compatibility, and offering free online multiplayer. While not all feedback will be implemented, Microsoft aims to improve visibility between user input and platform changes.
ID@Xbox Director Says XBOX is Preparing For its Next 25 Years, Not Going Through a “Midlife Crisis”
Xbox director Guy Richards stated that the company is focused on its next 25 years rather than a "midlife crisis," emphasizing adaptation to evolving player behavior and business models. Recent leadership changes under CEO Asha Sharma aim to accelerate innovation and community connection, including retiring features like Copilot on mobile and console.
The next 25 years of Xbox will see "more change" than "the 25 years that got us here," says director…
Xbox director Guy Richards stated that the next 25 years will bring more change to the platform than the past 25, emphasizing a shift in player behavior and business models. Recent changes include adjustments to Game Pass pricing and collaborations with Discord, signaling a focus on appealing to players who engage with games across various devices and access methods.
XBOX continues stunning good-faith streak with new ‘Player Voice’ feedback system
Xbox has launched a new 'Player Voice' program to streamline player feedback, allowing users to submit input and receive updates on its review status. This initiative aims to improve transparency and make it easier for the community to see how their suggestions are handled. The program replaces the Xbox Cloud Gaming feedback portal and works alongside existing channels like the Xbox Insider Hub.
It’s just weird that Xbox has rebranded to XBOX on the back of 12,000 people voting for it in a poll
Microsoft's gaming division CEO Asha Sharma initiated a poll on X asking users to vote on whether the brand should be stylized as 'Xbox' or 'XBOX'. Despite a low participation rate of around 19,000 votes, the company appears to be adopting the capitalized 'XBOX' branding, a move the author criticizes as a superficial marketing tactic that fails to address the console's competitive struggles.
Xbox is now XBOX, apparently
Xbox has seemingly rebranded to 'XBOX' following a poll conducted by new CEO Asha Sharma, where 'XBOX' won with nearly 65 percent of the votes. While the capslocked title has appeared on the official Xbox page, the change has not yet been implemented across all of Microsoft's social media channels. Sharma also recently discussed the sunsetting of the Copilot initiative and hinted at a new Game Pass tier for Chinese gamers.
Xbox Has Seemingly Rebranded to XBOX (Seriously)
Microsoft Gaming has seemingly rebranded to XBOX, adopting an all-caps version of its name following a Twitter poll. This change, spearheaded by CEO Asha Sharma, follows other recent updates including a new logo, console start-up animation, and adjustments to Game Pass pricing. The article notes that time will tell if this rebranding will be a lasting change.
Xbox Is Rebranding Itself, Sort Of
Xbox, under the leadership of CEO Asha Sharma, is undergoing a subtle rebranding effort, shifting its official social media accounts to an all-caps "XBOX" format. This change appears to be a nod to the brand's original all-caps logo from 2001 and may be an attempt to evoke nostalgia during a period of hardware and game sales decline for the company.
Xbox Is Rebranding Itself, Sort Of
Xbox, under CEO Asha Sharma, has seemingly rebranded its social media accounts to all caps "XBOX," mirroring the original console's naming convention. This change follows a fan poll and may be an effort to evoke nostalgia amidst recent hardware and game sales declines. The company is also adjusting its Game Pass strategy, with Call of Duty titles no longer receiving day-one access.
Xbox can never go back to exclusives and Halo on PS5 is the proof of that
The article argues that Xbox can no longer return to a strategy of dedicated console exclusives, citing the upcoming PlayStation 5 release of Halo: Combat Evolved as proof. Despite some internal discussions about re-evaluating exclusivity, the author believes that Microsoft's financial realities and the need to reach a wider audience make a multiplatform approach inevitable for major franchises.
NFL Team Reveals Schedule With Halo After Using Minecraft Last Year
The Los Angeles Chargers revealed their 2027 NFL schedule using Halo Infinite's Forge mode, a creative marketing effort that follows their use of Minecraft for last year's schedule. Xbox CEO Asha Sharma acknowledged the reveal on X. The article also notes that Madden NFL 27 is expected to launch in August for PC, PlayStation 5, Xbox Series X, and Nintendo Switch.
NFL Team Reveals Schedule With Halo After Using Minecraft Last Year
The Los Angeles Chargers revealed their 2027 NFL schedule using Halo Infinite's Forge mode, a creative marketing effort that follows their use of Minecraft for last year's schedule. Xbox CEO Asha Sharma acknowledged the reveal on X. The article also notes that Madden NFL 27 is expected to launch in August for PC, PlayStation 5, Xbox Series X, and Nintendo Switch.
Halo PS5 Spotted in Stores, And It's Making Everyone Feel Weird
Dummy boxes for Halo: Campaign Evolved have been spotted in GameStop stores, indicating an upcoming release for the PlayStation 5. This marks a significant shift for the franchise, with Halo Studios stating the future of Master Chief is now on PlayStation. The game, which is expected later this year, follows a rocky period for the series, including the delayed launch and underperformance of Halo Infinite.
