Asha Sharma
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Xbox delivers record monthly active users, but hardware revenue is still in decline
Microsoft's Xbox division achieved record monthly active users in Q3 FY26, despite a 7% year-on-year decline in overall gaming revenue. This decrease was primarily driven by a 33% drop in Xbox hardware revenue due to lower console sales volume and a 5% decrease in content and services revenue. New Xbox CEO Asha Sharma aims to revitalize the division, focusing on core fans and improving engagement, with initiatives like adjusting Game Pass pricing.
Xbox hardware revenue drops 33% year-on-year during Q3
Microsoft reported a 33% year-on-year drop in Xbox hardware revenue for its third quarter, alongside a 5% decrease in Xbox content and services. CEO Satya Nadella stated the company is focusing on foundational work to regain player engagement and improve quality. Recent changes to Game Pass pricing and strategy, including a renewed focus on daily active players and expanding into new markets, are part of Xbox's plan for sustainable growth.
Xbox games are making bank on PlayStation
Xbox games generated $667 million in gross revenue by being ported to PlayStation 5, according to a report by Rhys Elliott of Alinea Analytics. While some titles like Forza Horizon 5 and Sea of Thieves performed exceptionally well, others like Starfield and Age of Empires II: Definitive Edition also met sales thresholds. Sony, conversely, is not planning to port more PlayStation 5 games to PC, focusing on single-player exclusives for its console while live-service games will be multiplatform.
Xbox CEO Reacts To Yet Another Disappointing Period For Xbox
Microsoft's latest earnings report reveals continued downward trends for the Xbox division, with gaming revenue decreasing by 7% due to lower content and services, and softer hardware sales. Despite record monthly users and game streaming hours, Xbox revenue is forecast to decline further in the coming quarter. Xbox CEO Asha Sharma acknowledged that player growth has not yet met ambitions, while CEO Satya Nadella stated the company is working to "win back fans."
Xbox Gaming Revenue Down 7 Percent Year-on-Year, Hardware Down 33 Percent
Microsoft's gaming division, operating as Xbox, reported a 7 percent year-on-year revenue decrease, with hardware sales plummeting by 33 percent. Content and services revenue also saw a 5 percent decline, attributed partly to a strong prior year with major first-party releases. New CEO Asha Sharma discussed focusing on performance and affordability for future hardware, acknowledging potential impacts from global memory shortages on next-generation console pricing and availability.
Xbox Games On PlayStation Have Made A Staggering Amount Of Money, Report Says
A report from Alinea Analytics indicates that Xbox games released on PlayStation 5 have generated over $650 million in gross revenue. Forza Horizon 5 led sales with over 5.8 million copies, followed by Sea of Thieves and Oblivion Remastered. This data suggests a significant market for Xbox titles on Sony's platform, despite ongoing discussions about the company's multiplatform strategy.
Xbox Cutting Game Pass and Pulling Call of Duty Is Finally Honest
Xbox has reduced the price of Game Pass Ultimate and will no longer offer day-one access to future Call of Duty titles, a move described as the most honest statement from the company in years. This shift acknowledges that the previous pricing and strategy were unsustainable, particularly after the acquisition of Activision Blizzard. The company is also scaling back its hardware ambitions and focusing on becoming a multi-platform publisher.
Xbox CEO Confirms Memory Shortage Will Impact The Next Xbox Console
Xbox CEO Asha Sharma confirmed that ongoing memory shortages will impact the pricing and availability of the upcoming "Project Helix" console. While a release window has not been set, Sharma emphasized focusing on building a great console for playing both console and PC games. The console is expected to feature custom AMD hardware and advanced ray tracing capabilities.
Xbox boss Asha Sharma hints memory costs "will impact" pricing and availability of next-gen Project Helix console
Xbox boss Asha Sharma has indicated that ongoing memory cost increases will likely impact the pricing and availability of the company's next-generation console, codenamed Project Helix. Sharma stated that these factors are being considered as the company plans for future hardware releases, with no specific timeline currently available. The global RAM crisis is expected to continue impacting console production until late 2027 or early 2028.
"Memory costs will impact pricing, and will impact availability" of Xbox's Project Helix console, Asha…
Xbox CEO Asha Sharma stated that RAM shortages will impact the pricing and availability of Microsoft's upcoming console, codenamed Project Helix. This comes as the industry anticipates higher costs for next-generation hardware, with some analysts predicting a 50% increase over the previous generation and memory crisis potentially lasting until 2028.
The Complete History Of The Xbox Logo: From Green Glow To Modern Minimal
This article traces the evolution of the Xbox logo from its inception in the late 1990s to a new design introduced in 2026. It details the various iterations of the logo, highlighting changes in color, shape, and font that reflected the console's branding and market position across different generations, including the Xbox, Xbox 360, Xbox One, and Xbox Series X|S.
Project Helix Pricing, Availability Will be Impacted by Memory Shortages, Says Xbox CEO
Xbox CEO Asha Sharma confirmed that ongoing memory shortages will impact the pricing and availability of the upcoming console, codenamed Project Helix. Development kits for Project Helix will be distributed next year, with Microsoft aiming for a unified development approach across console, PC, and cloud platforms. The company recently rebranded its Microsoft Gaming division to Xbox.
Xbox boss warns "memory costs will impact pricing, will impact availability" when it comes to Project Helix
Xbox boss Asha Sharma acknowledged that the ongoing memory shortage crisis will impact the pricing and availability of its next-generation console, codenamed Project Helix. Sharma stated that Microsoft is considering these factors as part of its equation to ensure accessibility for players. The crisis, exacerbated by AI data centers consuming large amounts of memory, is reportedly causing Sony to consider delaying its own next-generation console rollout.
Xbox has changed its name and backtracked on Game Pass prices, but is it too little too late?
Xbox has reverted its branding to its original name and rolled back recent Game Pass Ultimate price increases, though day-one Call of Duty releases are now excluded. New CEO Asha Sharma aims to re-center the company on its console identity after a period of perceived dilution and unpopular decisions under the previous Microsoft Gaming structure.
In Kiln, Creating "Weird Little Guys" Is More Important Censorship
Kiln director Derek Brand discusses Double Fine's approach to player creativity and content moderation in the pottery party brawler. The game prioritizes enabling players to express themselves, offering moderation tools as options rather than limitations. Brand also touches on the game's development, its multiplayer-focused nature, and the support from Microsoft and Rare.
Xbox boss: Memory crisis could impact next-gen hardware availability and pricing
Xbox boss Asha Sharma has indicated that ongoing memory chip shortages, driven by AI data center demand, could impact the pricing and availability of next-generation hardware, codenamed Project Helix. While development kits are set to ship in 2027, a consumer launch timeline remains unconfirmed due to the dynamic market conditions. Sharma emphasized a focus on building a great console and offering flexible pricing, despite potential cost increases.
Xbox CEO Wants the Platform to be “Open for More People to Create”
Xbox CEO Asha Sharma and Chief Content Officer Matt Booty discussed their vision for making the Xbox platform more open for creators and players, aiming for greater affordability in hardware and services. While specific plans for devices like the ASUS ROG Ally are not yet concrete, Sharma emphasized a commitment to performance and accessibility. Booty also touched on adapting to changing player expectations regarding social features and game approachability.
Xbox Makes Comeback Play, Drops Microsoft Gaming Rebrand Under New Chief | HappyGamer
Microsoft has reinstated the Xbox name for its gaming division, abandoning the 'Microsoft Gaming' rebrand. New Xbox chief Asha Sharma announced the decision, emphasizing that 'Xbox needs to be our identity.' The move includes updating logos across all console generations. Sharma is also reportedly re-evaluating the company's exclusive games strategy and windowed releases.
Evening Interviews
Asha Sharma and Matt Booty discuss Microsoft's strategic direction and mission within the gaming industry. The conversation touches upon key initiatives aimed at guiding Microsoft's future in the gaming landscape.
'We'll Share More When We're Ready': Xbox Wants to Make the 'Right Decision' on Exclusivity and PS5
Xbox is carefully considering its approach to game exclusivity and multiplatform releases, with new CEO Asha Sharma stating that the company will make data-driven and strategic decisions. Sharma, who has been in her role for approximately 60 days, indicated that these are significant, long-term choices that require thorough evaluation before any announcements are made.
