Asha Sharma
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Xbox Boss Admits Game Has Become “too expensive”, Hints At Big Changes To The Service
Xbox's new leader, Asha Sharma, has indicated that the company is considering significant changes to the Game Pass service, acknowledging that it has become too expensive for players. Sharma plans to explore ways to increase the service's value and flexibility, potentially through lower prices or revised subscription tiers. Discussions also include the possibility of adjusting how major titles like Call of Duty are integrated into the subscription model.
Xbox CEO called Game Pass 'too expensive for players' in a leaked memo
A leaked internal memo from Xbox CEO Asha Sharma reveals that Microsoft considers the current pricing of Game Pass to be too expensive for players. Sharma stated that the company needs to find a better value proposition and plans to evolve Game Pass into a more flexible system over time. This comes after Microsoft increased the subscription price twice in the past 15 months.
Call Of Duty's Iconic Ghost Shows Up In New Fanta Ad, Making People Wonder About 2026's Call Of Duty
The character Ghost from Call of Duty has appeared in a new Fanta advertisement as part of an Xbox promotion, leading to speculation about the 2026 Call of Duty title, rumored to be Modern Warfare 4. The promotion includes specially designed Fanta cans with in-game bonuses for various Xbox franchises, including Call of Duty and Halo. Separately, Xbox Game Pass has seen price increases, with discussions about its value and the inclusion of future Call of Duty titles.
Game Pass Is Too Expensive And It Will Change, Xbox CEO Says
Microsoft Gaming CEO Asha Sharma has acknowledged that Xbox Game Pass has become too expensive and stated that changes are coming to improve its value proposition. While no immediate changes are expected, Sharma is exploring a more flexible system and potential bundle offerings with companies like Netflix. These discussions follow a significant price increase for Xbox Game Pass Ultimate in October 2025.
You'll soon be able to hide games from your Xbox achievements list
Microsoft is testing new features for Xbox Insiders that allow users to hide games from their achievement list and customize achievement notifications. These highly requested features aim to give players more control over their public profiles and personalize their gaming experience.
Xbox Achievements Are Getting A Visual Overhaul And Other Welcome Changes
Microsoft is introducing a visual overhaul and new features to Xbox Achievements, starting with Xbox Insiders. These changes include updated icons and animations for Achievement notifications, customizable pop-up colors, and separate graphics for 'Rare' Achievements. Players will also gain the ability to hide games from their public Achievement history while still accumulating Gamerscore, and highlight games where they've achieved 100% completion. Microsoft Gaming CEO Asha Sharma stated these updates are a response to fan feedback and part of a broader plan for future improvements.
Xbox FanFest Is Going on Tour for its Big 25th Anniversary Celebration!
Xbox is launching a global tour for its 25th anniversary celebration, named Xbox FanFest. The tour will visit multiple cities worldwide, including Cologne, London, Mexico City, Seattle, Sydney, Tokyo, and Toronto, in addition to the previously announced Los Angeles event. These free community events will offer a look back at Xbox's history and a glimpse into its future, with opportunities for fans to connect and experience upcoming games.
Xbox FanFest Goes On Tour For 25th Anniversary, Making Stops In 7 Countries
Microsoft is launching a global Xbox FanFest tour to celebrate the 25th anniversary of Xbox, with stops planned in seven countries including Germany, the UK, Mexico, USA, Australia, Japan, and Canada. Each event will offer unique, in-person experiences for fans to connect. Further details on ticketing and specific event content will be announced later.
Xbox June Showcase Announced, Followed By Gears of War: E-Day Direct
The Xbox Games Showcase 2026 is scheduled for June 7, featuring anticipated game announcements and followed by a Gears of War: E-Day Direct. The showcase is expected to include reveals for Fable, Forza Horizon 6, and potentially other titles. The Gears of War: E-Day segment will offer new details and gameplay from the origin story of the Gears of War saga.
Super Meat Boy Flops into 3D: A Dimension Too Far... | TAG
Several gaming updates are covered, including the "fine" but uninspired port of Kena: Bridge of Spirits to Nintendo Switch 2, speculation surrounding a God of War Trilogy Remake by Sony Santa Monica, and a critical review of Super Meat Boy 3D's transition to 3D platforming. The article also highlights a sale on the Lovecraftian TTRPG Trail of Cthulhu, financial dealings related to a potential EA buyout, the upcoming Truxton Extreme shoot 'em up, and Microsoft's Xbox Games Showcase featuring Gears of War: E-Day.
Xbox Games Showcase and Gears of War E-Day Direct Announced For June
Xbox announced its annual Xbox Games Showcase for June 7, featuring first-party and third-party titles, followed by a Gears of War E-Day Direct deep dive into the prequel. New Xbox EVP and CEO Asha Sharma is leading a brand reset, retiring the 'This is an Xbox' campaign. The showcase will also feature the return of Xbox FanFest for a live audience.
Xbox summer showcase will include deep dive on new Gears Of War
Microsoft has announced its annual Xbox Games Showcase for June 7, which will feature a deep dive into the upcoming Gears Of War prequel, Gears Of War: E-Day. The presentation will also include first gameplay looks and major news on other titles from Xbox's first-party studios and third-party partners. New Xbox president Asha Sharma confirmed the event, which will be followed by a dedicated segment for Gears Of War: E-Day.
Xbox Games Showcase 2026 promises "huge" game news and a dedicated Gears of War: E-Day segment
The Xbox Games Showcase 2026 is scheduled for June 7, featuring "huge" news from first-party studios and an extended look at Gears of War: E-Day. New Xbox leadership, Asha Sharma, is expected to outline her vision for the brand, potentially including new hardware codenamed Project Helix.
This year's Xbox Games Showcase is set for June 7
Microsoft has announced that the Xbox Games Showcase will take place on June 7, followed by a deep dive into Gears of War: E-Day. The event will feature updates on Fable, Minecraft Dungeons 2, Halo: Campaign Evolved, and other upcoming titles. Microsoft is also celebrating the Xbox brand's 25th anniversary with an in-person Xbox FanFest event in Los Angeles.
New Xbox CEO reveals why she axed 'This Is An Xbox' ad campaign
New Microsoft Gaming CEO Asha Sharma has reportedly shut down the 'This Is An Xbox' advertising campaign, stating it 'didn't feel like Xbox'. The campaign, which promoted playing Xbox games without a console, was seen as confusing and potentially damaging to the brand. Sharma is leading a brand reset, with speculation of a return to exclusives.
"It didn't feel like Xbox" - Microsoft confirms new Xbox boss scrapped controversial This is an Xbox ad campaign as part of brand "reset"
Microsoft has confirmed the discontinuation of its 'This is an Xbox' advertising campaign, with new gaming boss Asha Sharma leading a brand reset. The campaign, which reportedly de-emphasized hardware and was controversial internally, has been retired as Sharma focuses on celebrating Xbox's console roots. Development kits for the next-generation Xbox console, codenamed Project Helix, are expected next year.
PS6 Could Still Cost $699 With “Reasonable Subsidy,” Bill of Materials Estimated at $760 – Rumor
A rumor suggests the PlayStation 6 could launch with a $699 price tag, despite an estimated bill of materials around $760. This estimate includes a 1TB Gen 5 SSD and no disk drive. The article also speculates on future console pricing trends and potential competition from Microsoft's next-generation Xbox.
Game Pass Might Get New Subscription Tier With Only Xbox Game Studios Titles – Rumor
A rumor suggests Microsoft is planning a new, lower-priced Game Pass tier codenamed 'Triton' that would exclusively feature titles from Xbox Game Studios. This potential tier aims to attract a broader customer base by focusing solely on first-party content. The article also touches on past criticisms of Game Pass price increases and potential partnerships with services like Netflix.
Dataminers think they've found evidence of an unannounced Game Pass tier showing only older first-party games
Dataminers have discovered evidence of a potential new Xbox Game Pass tier codenamed 'Trion' that may exclusively feature older first-party titles from Xbox Studios. The rumored tier's listed games include titles like Doom Eternal, Dishonored 2, and Halo 5, notably excluding newer releases. This potential change comes as Asha Sharma settles into her role as Xbox's new CEO.
Microsoft’s “This Is An Xbox” Campaign Was Axed Because “It Didn’t Feel Like Xbox”
Microsoft has reportedly axed its "This is an Xbox" marketing campaign because the new CEO, Asha Sharma, felt it did not authentically represent the Xbox brand. Sharma is personally leading a brand reset, aiming for a more console-focused approach to compete with PlayStation. The article also briefly mentions potential changes to Game Pass pricing.
