Asha Sharma
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Big Game Pass Rumor Could Make The Service Even More Confusing
A new rumor suggests Microsoft is planning a "Triton" tier for Xbox Game Pass that would exclusively feature first-party games from Xbox Game Studios. This potential change comes as Microsoft aims to make Game Pass more enticing to a broader audience, with reports of lower-priced tiers and potential collaborations with services like Netflix. The company has also recently adjusted Game Pass pricing and is undergoing a brand identity reset under new CEO Asha Sharma.
Microsoft Gaming CEO May Change Game Pass Subscription Prices
Microsoft is reportedly exploring changes to Xbox Game Pass tiers and pricing, with ambitions to make the service more appealing to a wider audience. Discussions are underway regarding potential subscription bundles with Netflix, and internal talks are considering combining Game Pass Ultimate and PC Game Pass. These changes may lead to further price increases for certain tiers.
Xbox and Netflix 'kicking around' ideas for subscription bundles
Xbox and Netflix have discussed potential subscription bundles that could combine Xbox Game Pass with Netflix's streaming service. While no concrete plans are in place, both companies are exploring possibilities for future collaboration. Netflix's gaming division is also focusing on cloud-based titles for television screens in 2026.
Xbox Portfolio GM Says Studios Targeting Project Helix Should Start Working on Xbox and PC Today
Microsoft's Xbox Portfolio GM Chris Charla advises developers targeting the upcoming 'Project Helix' console to begin developing for both Xbox and PC simultaneously. He emphasized that a single build should ideally run across Project Helix, PC, and cloud streaming services. Charla also briefly mentioned new Microsoft Gaming CEO Asha Sharma's leadership principles.
Microsoft Gaming’s New CEO Might Revamp Game Pass Subscription Prices – Rumor
A report suggests that Asha Sharma, the new CEO of Microsoft Gaming, plans to make Game Pass more affordable with lower-priced tiers. While Microsoft has not officially commented, the report also mentions potential partnership talks with Netflix for subscription bundles. Former Microsoft Game Studios co-founder Laura Fryer and former FTC commissioner Lina Khan have criticized recent price hikes and business decisions.
Xbox could make Game Pass cheaper, and even bundle it with Netflix
Microsoft is reportedly exploring new strategies for Xbox Game Pass, including the introduction of cheaper subscription tiers and potential bundles with services like Netflix. Xbox CEO Asha Sharma is investigating ways to make Game Pass more accessible to a wider audience, with discussions already underway between Microsoft and Netflix co-CEO Greg Peters regarding bundle possibilities.
Killing "This Is An Xbox" Campaign Was New CEO's Decision - Report
Xbox's new CEO Asha Sharma reportedly decided to end the "This is an Xbox" marketing campaign shortly after taking the helm. Sharma is also focused on improving Xbox console sales, aiming for the platform to be a "reference console" against which others are judged. This shift follows the departure of former CEO Phil Spencer and Xbox president Sarah Bond.
New Xbox CEO "Willing To Question Everything," Xbox Exec Says
Microsoft Gaming's new CEO, Asha Sharma, is reportedly willing to re-evaluate all existing strategies to retain what makes Xbox great. Xbox vice president Jason Ronald highlighted Sharma's AI background and newcomer status to the gaming industry as beneficial for challenging established norms. Sharma has already discontinued the 'This Is An Xbox' marketing campaign and aims for Xbox to be a 'reference console' while investing in cloud gaming and future hardware.
New Xbox CEO Could Make Game Pass Less Expensive, Report Says
Asha Sharma, the new CEO of Microsoft Gaming, is reportedly considering changes to Xbox Game Pass pricing to make it more appealing to a wider audience, potentially including lower-priced tiers or an ad-supported option. Sharma has also discussed potential subscription bundle ideas with Netflix co-CEO Greg Peters. Additionally, Sharma has reportedly discontinued the 'This Is An Xbox' marketing campaign.
Xbox Partner Preview March 2026 Is A First With The New CEO
Microsoft will livestream the Xbox Partner Preview on March 26, 2026, showcasing upcoming games from third-party developers like Sega, GSC Game World, and Owlcat Games. The event will feature in-depth looks at Stranger Than Heaven, The Expanse: Osiris Reborn, and S.T.A.L.K.E.R. 2: Heart of Chornobyl, alongside new reveals. This marks the first preview under new Microsoft Gaming CEO Asha Sharma, following recent leadership changes.
Two more leadership exits take place at Xbox
Two more leadership figures have departed Xbox: VP of partnerships, business development, and marketing, Lori Wright, and general manager of gaming AI, Haiyan Zhang. These departures follow recent exits from other high-ranking executives at Microsoft Gaming. Haiyan Zhang will be joining Netflix's gaming team.
Xbox Showcase Announced For This Week With "Brand-New Reveals," Game Pass News
Microsoft has announced an upcoming Xbox Partner Preview event scheduled for March 26, featuring new reveals and news about titles from Sega, GSC Game World, and Owlcat Games. The showcase will include world premieres and Xbox Game Pass announcements, with confirmed games such as Stalker 2: Heart of Chornobyl and The Expanse: Osiris Reborn. This event marks the first digital showcase under new Xbox leadership with Asha Sharma as Microsoft Gaming CEO.
Microsoft Loses Corporate VP and Xbox General Manager of Gaming AI
Microsoft has seen several senior departures from its Xbox division, including corporate VP Lori Wright and general manager of gaming AI Haiyan Zhang. Zhang is joining Netflix to focus on its gaming initiatives, while Wright's future plans are unannounced. These exits follow recent changes in Xbox leadership, including the retirement of Phil Spencer and departure of Sarah Bond.
Two more senior Xbox leaders exit Microsoft
Two senior leaders, corporate VP Lori Wright and general manager of gaming AI Haiyan Zhang, have departed Microsoft after over a decade of service. Zhang will be joining Netflix's gaming team, while Wright's next steps are unannounced. These exits follow recent leadership changes at Xbox, including the retirement of Phil Spencer and the departure of Sarah Bond.
CD Projekt Has 3 Unannounced Gaming Projects Capitalized; Comments on Xbox Boss Asha Sharma and More
CD Projekt executives revealed during a financial results Q&A that the company has three unannounced gaming projects in development. They also commented on the new Xbox boss Asha Sharma and confirmed an upcoming PlayStation 5 Pro upgrade for Cyberpunk 2077.
Xbox Series X/S is Finally Bringing Quick Resume Toggles to Its UI
Microsoft is introducing a toggle for the Quick Resume feature on Xbox Series X and S consoles, allowing players to disable it for specific games. This addresses issues with online titles where Quick Resume can cause problems. The feature is rolling out to Xbox Insiders and will be available more broadly soon, alongside other UI improvements.
Xbox Rolls Out Console Feature Major Nelson Proposed Years Ago
Xbox is rolling out several new console features to select Xbox Insiders, including the ability to create up to 10 Groups, a custom UI color palette, visible profile badges, and a per-game customizable Quick Resume feature. Larry "Major Nelson" Hryb, who proposed the Quick Resume customization years ago, expressed his approval of the update.
Take-Two boss declines to offer advice to the new Microsoft Gaming chief, says she'll be fine on her own: 'She’s a highly accomplished executive who’s done just great without ever having met me'
Take-Two Interactive CEO Strauss Zelnick stated that Microsoft Gaming's new CEO, Asha Sharma, is a highly accomplished executive who will succeed without his advice. Zelnick emphasized that the key to success in the entertainment business is consistently making hit games, a principle he applies at Take-Two.
Todd Howard was "really, really sorry" to see former Xbox chief Phil Spencer retire, but says new CEO Asha…
Bethesda's Todd Howard expressed regret over Phil Spencer's departure from Xbox, but conveyed optimism about the new leadership under Asha Sharma. Sharma recently took over as CEO of Xbox following the exits of Phil Spencer and former president Sarah Bond.
Xbox Project Helix Could Be A Make-Or-Break Moment For Microsoft
Microsoft has revealed more details about its upcoming console/PC platform, codenamed Project Helix, with developer kits set to ship in 2028. Industry analysts suggest this indicates a consumer launch no earlier than 2028, potentially facing high prices due to component shortages like RAM. Project Helix is seen as a significant strategic move for Xbox, potentially marking a shift towards a PC-first ecosystem.