Advertising
Ongoing coverage on Advertising.
Latest coverage
Meta continues to insist AI spend is totally justified, potentially blowing over $8 billion on data centers
Meta reported a record second-quarter revenue of $60.80 billion, but its shares are down due to significant investments in AI infrastructure and Reality Labs. The company plans to spend between $130 billion and $145 billion on AI this year, with CEO Mark Zuckerberg highlighting AI's positive impact on advertising revenue and potential for enterprise services.
Evening Legal Briefs
Elon Musk's company xAI is reportedly attempting to sue its way out of a situation where advertising on X is not legally mandated. The article notes that Musk had previously sought jail time for companies boycotting advertising on X, but the case has concluded without significant legal repercussions.
X and an advertising trade group settle a legal dispute over an alleged 'boycott'
X and the World Federation of Advertisers have settled a legal dispute concerning an alleged boycott. The two organizations have stated they are working to reset their relationship.
Xbox tests a new deal: watch ads to stream games you’ve already bought
Microsoft is testing a new feature for Xbox Insiders that allows players to stream owned games for up to one hour after watching advertisements. This optional program is being presented as a way to offer more affordable access to games, despite recent price increases for Xbox consoles. The company states that ads will not interrupt gameplay and will be held to a high quality standard.
Morning Safety Dance
LG has agreed to stop sending spam advertisements for McAfee software following pressure from Microsoft. The company will cease the unwanted promotional content after receiving complaints about the practice.
LG promises to stop McAfee spam ads following pressure from Microsoft
LG has agreed to stop displaying McAfee pop-up advertisements on its monitors following significant user complaints and pressure from Microsoft. This resolution addresses concerns about unwanted spam from pre-installed software.
Xbox Is Officially Testing Free, Ad-Supported Game Streaming
Xbox is currently testing a new free game streaming service that incorporates advertisements. Players will be able to stream their owned games for one hour after watching ads, though specific details regarding ad duration and usage limits are still pending.
Xbox testar gratis spelstreaming med reklam
Microsoft is testing an ad-supported tier for Xbox Cloud Gaming through the Xbox Insiders program. Ads will only play before gameplay sessions, with users limited to one-hour playtimes. The company emphasizes that ads will be relevant and non-intrusive.
Xbox is testing ads on streaming video games you already own
Xbox is testing advertisements within its cloud streaming service for owned games, offering hour-long sessions with ads before gameplay begins. This initiative aims to potentially lower access costs for players, though similar attempts by other companies like EA have faced significant backlash. Microsoft is also reportedly planning to increase the price of Xbox consoles.
Xbox rolls out ad-supported game streaming test for its insider programs, as hardware supply and affordability crisis rages on
Microsoft's Xbox is testing an ad-supported game streaming service for its Insider program, allowing users to play select games for free for one hour with ads before sessions. This initiative aims to improve game accessibility for players with less powerful or unavailable hardware, especially amidst ongoing hardware supply and affordability issues exacerbated by the generative AI boom. The company emphasizes that this is an optional feature designed to lower access costs and expand player bases, though the implementation of external advertising at the start of gameplay sessions is a notable departure from traditional in-game ads.
Microsoft starts testing ad-supported game streaming on Xbox
Microsoft has begun testing ad-supported game streaming for Xbox Insider Program members, allowing one-hour free sessions supported by advertisements. This initiative aims to provide more affordable access to games on existing devices. The company believes that well-implemented advertising can lower access costs and expand player audiences.
Xbox Starts Testing Ad-Supported Cloud Streaming Tier Through Insider Program
Xbox has begun testing a new ad-supported tier for its cloud streaming service exclusively for Xbox Insiders. This tier will feature session limits and display ads before gameplay begins, but will not include a built-in game library and is separate from Game Pass. The company emphasizes that this optional service aims to lower access costs and expand player audiences, with ads designed to be non-intrusive and relevant to the player.
Meta's pro-AI ad campaign is conspicuously light on AI
Meta's recent advertising campaign focusing on artificial intelligence is notably light on specific details about AI. The company aims to counter public fear surrounding AI but does not elaborate on the reasons for this stance.
Xbox Is Putting Ads Before Games, And It Feels Gross
Xbox is testing an ad-supported model for cloud gaming where players can watch ads before playing owned games for an hour. While optional and intended to add value, the author argues this move crosses a line for the industry, potentially leading to more intrusive advertising and broken promises from Microsoft.
Xbox is asking players to test advert supported game streaming
Microsoft is testing an ad-supported game streaming channel for Xbox Insiders, allowing them to stream owned games for free with ads before sessions begin. This initiative aims to explore the viability of ad-supported subscriptions and provide more affordable access to games, with ads intended to add value without interrupting gameplay.
Xbox reveals ad-supported cloud streaming
Xbox is testing an ad-supported cloud streaming feature for Xbox Insiders, allowing non-Xbox Game Pass subscribers to stream select titles from their library with ads at the beginning of the experience. This feature is optional, and users can stream without ads by subscribing to Xbox Game Pass. There is currently no public release date for this feature.
Xbox adds advertisements to games in "ad-supported" streaming trial, and it sounds like there's more ads…
Microsoft is testing an ad-supported version of its Xbox game streaming service with Xbox Insiders, which will include advertisements at the start of a session. The company states that the core game experience remains unchanged after the initial ads and that this tier is optional. Microsoft aims to provide more affordable ways to play games through advertising, emphasizing that ads should not interrupt gameplay and should meet quality standards.
Xbox is testing free, ad-supported cloud gaming
Microsoft is testing an ad-supported tier for its cloud gaming service on Xbox. This move mirrors a similar strategy employed by Nvidia's GeForce Now, aiming to offer free access to cloud streaming with advertisements.
Free, Ad-Supported Gaming Is Now Available On Xbox In A Test
Microsoft has launched a test for a free, ad-supported version of its cloud gaming service on Xbox, available to select Xbox Insiders. This initiative aims to make gaming more affordable by allowing players to stream games for up to an hour after watching ads, without interrupting gameplay. The program, previously tested internally, is now being rolled out publicly to explore new ways for players to access games without upfront purchase or new hardware, provided they have a stable internet connection.
Beginning Ad-supported Game Streaming Test & Learn
Microsoft is testing an ad-supported game streaming service for Xbox Insiders, allowing them to play owned games for free with ads for one-hour sessions. This initiative aims to lower the cost of access to games and expand audiences across supported devices like Xbox Series X|S and PC. The company emphasizes that ads will not interrupt gameplay and will meet the same quality standards as their content.
