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Metro UK
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Xbox promises ‘more change’ in the next two years than the last 25

Xbox's global director of ID@Xbox, Guy Richards, stated that the brand anticipates more significant changes in the next two years than in its entire 25-year history. New leadership under Asha Sharma is reportedly focusing on fan engagement and adjusting business models, though tangible proof of course correction remains to be seen. Discussions around console exclusives and potential AI integration also highlight the brand's evolving strategy.

Metro UKArticle tone: Negative
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