Microsoft Spent $80 Billion On Its Bet For Xbox Game Pass. It Did Not Work.
A report indicates Microsoft spent nearly $80 billion over the past decade on initiatives to boost Xbox and Xbox Game Pass, but these efforts did not meet growth expectations. Despite significant investments in acquisitions and third-party deals, Game Pass subscriber numbers have stagnated, leading to recent layoffs and studio divestitures as Microsoft aims to refocus its strategy.
Gamespot
- Entities
- Microsoft
- Strauss Zelnick
- Sarah Bond
- Business Strategy
- Take-Two Interactive
- Activision Blizzard
- Xbox Game Pass
- Matthew Ball
- ZeniMax
- Mat Piscatella
- Xbox
- Asha Sharma
- Phil Spencer
Original source
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