Grand Theft Auto 6
News, coverage and analysis tracking Grand Theft Auto 6 across the outlets.
GTA 6 lands PlayStation 5 marketing deal, as Take-Two head implies PC is not Rockstar's "core" audienceGrand Theft Auto 6 has a marketing deal with PlayStation, and its developer Rockstar Games prioritizes console releases, according to Take-Two CEO Strauss Zelnick. While PC sales now represent a significant portion of revenue, Zelnick stated that serving the core console audience first is paramount. This strategy aligns with previous Rockstar releases like Grand Theft Auto 5 and Red Dead Redemption 2, which launched on PC after their console debuts.
Hitman Dev Talks GTA 6 Delay, First Light For Switch 2, And What's Up With Its Fantasy GameIO Interactive CEO Hakan Abrak discussed the impact of Grand Theft Auto 6's delay on their upcoming game, 007 First Light, noting it provided more breathing room. The Switch 2 version of 007 First Light has been delayed to late summer, while the PlayStation 5, Xbox Series X, and PC versions will release on May 27. Abrak also confirmed that IO Interactive's fantasy RPG, Project Fantasy, is still in healthy development and financed by an unnamed partner, believed to be Microsoft/Xbox.- Why GTA 6 isn't coming to PC at launchTake-Two Interactive CEO Strauss Zelnick explained that Rockstar Games will continue its strategy of launching games on consoles before PC, which includes Grand Theft Auto 6. This approach prioritizes console releases, with PC versions typically following later.
Games Inbox: Is Saros on PS5 a disappointment?Readers discuss their experiences and opinions on recent games and industry trends. One reader expresses disappointment with Saros despite enjoying Returnal, citing repetitive environments and a less engaging skill tree. Another reader laments the lack of a new Star Wars Battlefront game and questions the direction of Star Wars games. Other topics include concerns about the longevity of game companies, the potential for Grand Theft Auto 6 to include subscription services, and the ongoing buzz around Resident Evil.
Xbox is Exploring “a Range of Options” to Reach 30 Percent Profit Margins by 2030 – RumorXbox is reportedly exploring various strategies to achieve a 30 percent profit margin by 2030, including potential cost-saving measures and a shift towards being more software-focused. These efforts are influenced by pressure from Microsoft and a desire to capitalize on upcoming hardware sales, such as for Grand Theft Auto 6. The company has also adjusted its Game Pass strategy, with new Call of Duty titles no longer launching day one on the service.
Grand Theft Auto 6 is Coming to Consoles Before PC to Serve “Core Audience” First, Says Take-Two CEOTake-Two Interactive CEO Strauss Zelnick stated that Grand Theft Auto 6 will launch on consoles first to prioritize the "core audience," a strategy consistent with Rockstar Games' past releases. This decision is not due to any deals with platform holders like Sony or Microsoft. The company acknowledges the immense pressure and high expectations surrounding the game's November 19th release.
Grand Theft Auto 6 Should be Priced at $80 For the Good of the Industry, Says Bank of AmericaBank of America analyst Omar Dessouky suggests that Grand Theft Auto 6 should be priced at $80, arguing that a higher price point would benefit the entire video game industry by allowing other AAA titles to also break the $70 barrier. This suggestion has sparked debate, with other analysts like Michael Pachter and Matthew Ball also discussing potential higher price tags, while Mat Piscatella and Take-Two Interactive CEO Strauss Zelnick express caution about alienating players with increased base prices.
Borderlands 4 Studio Has a “No AI in Any Work That Could Ever be Seen by Any Customer” PolicyGearbox Entertainment CEO Randy Pitchford stated that the studio has a strict policy against using generative AI in any work that could be seen by customers. This comes amid broader industry discussions about AI in game development, with figures like Todd Howard from Bethesda Game Studios also expressing caution. While some studios are exploring AI for prototyping, Gearbox maintains a firm stance on artistic intention and customer-facing content.- GTA 6 not coming to PC at launch because console gamers are the ‘core consumer,’ CEO saysTake-Two CEO Strauss Zelnick stated that Grand Theft Auto 6 will not launch on PC, as console gamers are considered the 'core consumer' by Rockstar Games. While PC releases have historically followed console launches for Rockstar titles, Zelnick emphasized prioritizing the console experience first. The game is scheduled for release on PlayStation 5 and Xbox Series X|S on November 19.
GTA 6 skipping PC at launch not due to PlayStation deal, but because Rockstar focuses on "the core consumer,"…Take-Two Interactive CEO Strauss Zelnick stated that Grand Theft Auto 6 will launch on consoles first, with no PC version immediately available, due to Rockstar Games' focus on the "core consumer." He denied that this decision is influenced by any marketing agreement with Sony.
PC players aren't Grand Theft Auto 6's 'core' audience, Take-Two CEO says, and that's why we…Take-Two CEO Strauss Zelnick stated that console players are the 'core' audience for Grand Theft Auto 6, explaining the decision to initially launch the game on consoles and not PC. While PC releases now account for a significant portion of sales for titles like NBA 2K, Zelnick emphasized prioritizing the console market for the company's biggest releases.
PlayStation Seemingly Lands GTA 6 PS5 Marketing DealSony has reportedly secured a marketing deal for Grand Theft Auto 6, according to Bloomberg journalist Jason Schreier. Take-Two CEO Strauss Zelnick indicated that console exclusivity windows are not tied to marketing deals with platform holders like Sony. Marketing for the highly anticipated game is set to begin this summer ahead of its November 2026 release.
Gearbox head Randy Pitchford says Borderlands maker won't use AI for "any work that could ever be seen" after posting ChatGPT-generated image of a Gearbox employeeGearbox CEO Randy Pitchford clarified the company's policy on artificial intelligence, stating that AI will not be used for any work that could be seen by customers. This statement follows Pitchford's own use of ChatGPT to generate an image of a Gearbox employee, which sparked discussions about AI in game development. The company, a subsidiary of Take-Two Interactive, aims to prevent accusations of AI-generated content, especially after some players perceived AI-like text in recent Borderlands patch notes.- Rumor MillA rumor from PCGamesN claims that Grand Theft Auto 6 developers at Rockstar Games are experiencing crunch conditions, with employees reportedly working until 3 AM to meet a potential November launch. The report highlights concerns about the development environment as the game nears its anticipated release.
- Rockstar Games QA analyst claims GTA 6 crunch has been ‘hectic’ recently in lead-up to launchA quality assurance analyst at Rockstar India has described recent 'hectic' working conditions and alleged unpaid overtime in the lead-up to Grand Theft Auto 6's release. The review, posted on May 1, claims employees are expected to complete tasks in significantly shorter timeframes than usual. While acknowledging the anticipation for the game, the analyst expressed concerns about the toll on mental health due to the intense work schedule.
GTA 6 dev claims crunch conditions, with staff working until 3am as Rockstar push for November launchA QA analyst has claimed that Rockstar Games is pushing its development teams to work until 3 am to meet the November 2026 launch date for Grand Theft Auto 6. The anonymous review on Glassdoor alleges overtime without pay and unrealistic deadlines, echoing past reports of crunch conditions during the development of Red Dead Redemption 2.
GTA 6 Should Be $80 And Other Companies Should Raise Prices, Too, Bank Of America SaysBank of America suggests Take-Two Interactive should price Grand Theft Auto 6 at $80 to encourage industry-wide price increases, citing rising development costs. While Take-Two previously raised prices to $70 for titles like NBA 2K21 without significant pushback, the bank believes GTA 6 could set a new standard. The article also notes Nintendo's pricing for Mario Kart World and discusses how stagnant game prices contribute to the prevalence of DLC and microtransactions.
Famitsu’s most wanted games – May 3, 2026 – Pokemon Winds and Waves clear the competitionThe latest Famitsu's most wanted games chart, based on reader votes from April 15-21, shows Pokemon Winds and Waves leading with 514 votes. Persona 4 Golden and Splatoon Raiders follow in second and third place respectively. The chart highlights games anticipated by Japanese gamers, with Nintendo Switch 2 titles dominating the top rankings.
15 Biggest New Games of May 2026May 2026 is set to feature a diverse lineup of 15 new game releases across various platforms. Notable titles include Forza Horizon 6 set in Japan, the horror-survival Directive 8020, and the action-packed MOTORSLICE. Other anticipated releases span genres from stealth and adventure to first-person shooters and platformers, with many entering early access.
Rockstar Games Job Listing Implies Plans to Remaster Old GamesA new job listing from Rockstar Games suggests the studio is exploring technology for remastering older titles, potentially bringing classics like Bully and L.A. Noire to modern platforms. This comes as the company continues development on the highly anticipated Grand Theft Auto 6, which has already incurred significant development costs.