Asha Sharma
Reporting and statements that mention Asha Sharma.
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"Miljoner" lämnade Game Pass efter grova prishöjningen, säger Xbox-chef
Xbox's new strategy chief Matthew Ball stated that millions of subscribers left Game Pass following a significant price hike in October. The most expensive tier increased from 185 to 285 Swedish kronor per month, a change that was partially reversed in March to 215 kronor. This shift in strategy also impacts multiplatform releases, with titles like Gears of War: E-Day and Clockwork Revolution no longer planned for PlayStation 5 or Nintendo Switch.
Xbox CEO Asha Sharma teases "radically different business models", hints at potentially cheaper console to arrive this year
Xbox CEO Asha Sharma has indicated that the company is exploring "radically different business models" to address rising hardware costs and make consoles more accessible. Sharma suggested that a potentially cheaper console could arrive later this year, moving beyond solely focusing on high-performance hardware. These new models might involve optimizations in console manufacturing and could lean more heavily on cloud gaming solutions.
Gears of War creator Cliff Bleszinski believes Xbox is "steering the 'ship' back in the right direction", as E-Day skips PS5
Gears of War creator Cliff Bleszinski believes Xbox's decision to make Gears of War: E-Day an Xbox console exclusive, rather than releasing it on PlayStation 5, is a positive move for the brand. He suggests that previous multi-platform strategies may have alienated the core Xbox fanbase. The upcoming title will feature Versus and Horde modes and is set to launch on PC and Xbox Series X/S on October 6th.
Xbox CEO outlines strategy to prioritise cost-efficiency and exclusive titles over premium hardware
Xbox CEO Asha Sharma stated that the company will prioritize cost-efficiency and new business models over developing the most premium hardware. She believes consumers are unwilling to spend thousands on consoles and that focusing on distribution and experiences outside of hardware is key. Xbox is also reintroducing exclusive titles like Gears of War: E-Day and Clockwork Revolution to strengthen its platform.
XBOX CEO Says New Business Model is Needed “Rather Than Premium, High-Performance” Consoles
Xbox CEO Asha Sharma stated that the company is exploring new business models for consoles, moving away from solely focusing on premium, high-performance hardware due to rising costs. This approach contrasts with previous statements from Sarah Bond about a "very premium" next-gen console. Industry analysts suggest cloud gaming subscriptions as a potential alternative for budget-conscious gamers.
Xbox is rethinking strategy around Project Helix thanks to the memory crisis
Xbox's Chief Strategy Officer Matthew Ball stated that the ongoing memory chip shortage is forcing the company to rethink its strategy for its upcoming console, codenamed Project Helix. The crisis, exacerbated by demand from AI data centers, is expected to last for several years and is already impacting hardware availability and pricing across the industry, with PlayStation, Nintendo, and Valve also affected. Xbox is committed to shipping the console but is exploring flexible models to navigate the supply constraints without overburdening players.
Xbox console exclusives are returning on a 'case-by-case' basis
Microsoft is re-prioritizing Xbox console exclusives, starting with Gears of War: E-Day and Clockwork Revolution, to encourage hardware purchases. This marks a shift from the previous multiplatform strategy, with exclusivity decisions now being made on a case-by-case basis under new Xbox president Asha Sharma. Large multiplayer and live service titles will continue to be multiplatform.
Game Pass lost millions of subscribers as a result of last year's controversial price hike, Xbox chief strategy officer reveals
Xbox's chief strategy officer Matthew Ball revealed that Game Pass lost millions of subscribers following a significant price increase in late 2025. This occurred despite the addition of Call of Duty to the service's day-one offerings. New Xbox CEO Asha Sharma had previously acknowledged in a leaked memo that the service had become too expensive for players, indicating a potential shift in strategy.
The most upsetting thing about Xbox’s SGF showcase was Marcus Fenix’ jacket
Xbox's recent Summer Games Fest showcase highlighted a shift back towards console exclusivity with titles like Gears of War E-Day and Clockwork Revolution. This strategic change, spearheaded by new CEO Asha Sharma, aims to re-establish Xbox as a distinct console platform amidst an identity crisis and declining Game Pass subscriber growth. While some previously multiplatform titles will remain available on PlayStation 5, the move signifies a renewed focus on selling Xbox hardware.
Xbox Game Pass lost “millions” of subscribers from 2025’s price hike
Xbox has admitted to losing millions of Xbox Game Pass subscribers following a significant price increase in October 2025. New CEO Asha Sharma has since lowered the price of Game Pass Ultimate to $23 per month, a move that may help to recover lost subscribers. The price hike was speculated to be in response to adding Call of Duty: Black Ops 6 as a day-one release.
Xbox lost 'millions' of Game Pass subscribers after last year's massive price hike
Xbox experienced a loss of millions of Game Pass subscribers following a significant price increase in October 2025. Xbox CEO Asha Sharma acknowledged the prices were too high, leading to a subsequent reduction. While Call of Duty games will now be delayed in their addition to Game Pass, the price cut has reportedly improved subscriber acquisition and retention.
Xbox Game Pass lost "millions of subscribers" in just "a few months" after 50% price hike
Xbox experienced a significant subscriber loss, reportedly in the millions, within months of implementing a 50% price increase for Game Pass in October 2025. New CEO Asha Sharma acknowledged the negative impact and has initiated a strategy shift, including making some first-party titles like Gears of War: E-Day exclusive to Xbox consoles.
"Our business today is not healthy": Xbox exec says plan for exclusive games is "not ready" but…
Xbox chief strategy officer Matthew Ball stated that the company's current business is "not healthy" and a new plan for exclusive games is being developed under new CEO Asha Sharma. While some games like Gears of War: E-Day will be console exclusives, live-service titles will remain multi-platform, with a clearer strategy to be communicated to players soon.
Xbox Game Lost “Millions” Of Subscribers When It Increased The Price Last fall
Xbox confirmed that a significant price increase for Xbox Game Pass last fall led to a loss of millions of subscribers. Following the price hike, the service experienced an eight-month decline, but growth has since resumed after subsequent price reductions. The article also mentions the upcoming exclusivity of Gears of War: E-Day and Clockwork Revolution for Xbox, while Fable and Halo: Campaign Evolved are slated for PlayStation 5.
Xbox Game Pass Lost “Millions” Of Subscribers After Massive Price Hike In 2025
Xbox's chief strategy officer Matthew Ball confirmed that Xbox Game Pass lost millions of subscribers following a price increase to $30 per month in 2025. Microsoft later reduced the price of Game Pass Ultimate to $23 per month. The company also noted that stopping new Call of Duty releases on Game Pass resonated with users, and highlighted upcoming console exclusives like Gears of War: E-Day and Clockwork Revolution.
Is Xbox Fixable?
Xbox's new chief strategy officer, Matthew Ball, discussed the company's approach to exclusives and hardware, including Project Helix. He emphasized a commitment to a reliable pipeline of Xbox-exclusive titles and reassured that Microsoft is not moving away from console manufacturing despite component cost concerns. Ball also addressed a significant subscriber loss for Xbox Game Pass following a price increase.
Reaction: Mealy-Mouthed Microsoft Takes Us Back to 2023 with Mixed Messaging on Xbox Exclusivity
Microsoft's recent Xbox Showcase and subsequent statements from executives like Matt Booty have reintroduced ambiguity regarding game exclusivity. Despite promises of multiplatform releases for big multiplayer and live service titles, games like Gears of War: E-Day are now confirmed as Xbox console exclusives, leading to confusion and criticism about inconsistent messaging.
Gears of War: E-Day's PS5 port is reportedly mostly complete as Xbox only recently decided to U-turn on its console…
A report suggests that a PlayStation 5 port of Gears of War: E-Day is nearly complete, despite Xbox recently deciding to keep the game as an Xbox exclusive. This change in strategy reportedly occurred after Phil Spencer's retirement, with current leadership re-evaluating which single-player games will be ported to other platforms on a case-by-case basis.
Microsoft's next big release Halo: Campaign Evolved just got a slick story trailer, with footage captured on PS5 Pro
Microsoft has released a new story trailer for its upcoming game Halo: Campaign Evolved, with all footage captured on a PlayStation 5 Pro. The trailer showcases cinematics, gameplay, and pre-order bonuses, including early access and cosmetic items. The article also notes that future single-player Microsoft games like Gears of War: E-Day and Clockwork Revolution will likely be Xbox exclusive due to new Xbox CEO Asha Sharma's strategy.
Highly Anticipated Xbox Game’s PS5 Port Canceled at Last Minute
Microsoft has canceled the PlayStation 5 port of the highly anticipated game Gears of War: E-Day, reverting to console exclusivity for the title. This decision, driven by new CEO Asha Sharma's strategy to revitalize Xbox, means Gears of War: E-Day and Clockwork Revolution will remain exclusive to Xbox consoles and PC. Other upcoming Xbox titles like Fable and State of Decay 3 are also confirmed for Xbox and PC, with Spyro: A Realm Beyond and Senua receiving multiplatform releases.
