Asha Sharma
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Gaming Copilot coming to current-gen Xbox consoles in 2026
Microsoft's Gaming Copilot AI assistant is set to launch on current-generation Xbox consoles in 2026, expanding from its beta availability on PC, mobile, and the ROG Ally. The AI tool assists players with in-game tips, strategies, and game recommendations. New Microsoft Gaming CEO Asha Sharma has emphasized a commitment to ethical AI development within Xbox.
GDC 2026 | Xbox Play Anywhere Showcase
Microsoft hosted the Xbox Play Anywhere Showcase at GDC 2026, allowing developers to demo upcoming titles like the action RPG Star Dive, the beat 'em up Hit-Em-Up Highrise, and the popular fighting game Invincible Vs. The event also featured surprise appearances from Asha Sharma and Phil Spencer, who engaged with media and the gaming community.
Microsoft confirms Copilot AI is coming to Xbox, mere weeks after new CEO said gaming division would avoid ‘soulless slop’
Microsoft has confirmed that its Gaming Copilot AI will be integrated into Xbox consoles starting later this year, with a planned rollout in 2026. This announcement comes despite recent statements from new Xbox CEO Asha Sharma cautioning against "soulless AI slop" in gaming. Copilot is already available on Windows 11, mobile, and the ASUS ROG Ally.
Microsoft Is Bringing Gaming Copilot To Xbox Series This Year
Microsoft is bringing its AI-powered Gaming Copilot feature to Xbox Series X and S consoles later this year, according to project manager Sonali Yadav. The feature, already available on Windows and mobile, offers personalized coaching, in-game assistance, and recommendations. Microsoft Gaming CEO Asha Sharma also commented on the upcoming "Project Helix," the codename for their next-generation Xbox console.
Project Helix Release Date Speculation, Potential Price, Specs, And Everything We Know About The Next Xbox Console
Microsoft Gaming CEO Asha Sharma confirmed that the next Xbox console, codenamed Project Helix, is in development and will play both Xbox and PC games, aiming to lead in performance. Speculation suggests a release around 2027, with potential pricing between $650 and $1200 due to component shortages. The console is expected to feature custom AMD chips and advanced technologies like next-gen raytracing and neural rendering.
Microsoft has reportedly pulled the plug on its strange ‘This is an Xbox’ marketing push
Microsoft has reportedly discontinued its 'This is an Xbox' marketing campaign, with the associated web page now removed. This move follows recent leadership changes within Xbox, including the departure of former president Sarah Bond and the retirement of gaming CEO Phil Spencer. The campaign, which aimed to position various devices as extensions of the Xbox ecosystem, had reportedly caused internal dissent among Xbox employees.
Xbox’s “This Is an Xbox” Campaign Vanishes From the Web
Microsoft has quietly removed its "This is an Xbox" marketing campaign from February 2024, with associated web pages now showing 404 errors. This move follows the appointment of Asha Sharma as the new CEO of Xbox, who has defended her focus on strengthening the platform. The campaign's removal comes as Xbox shifts focus towards future hardware like Project Helix and the continued availability of former exclusives such as Forza Horizon 5 on competing platforms like the PlayStation 5.
Project Helix dev kits not going out until 2027 | TAG
Microsoft's next-gen console, Project Helix, will not have developer kits available until 2027, featuring a custom AMD chip with advanced ray tracing and upscaling. Separately, Pokémon Pokopia launched strongly on the Nintendo Switch 2, selling 2.2 million copies in three days, while Xbox is teasing "new ways to play" classic games for its 25th anniversary, emphasizing game preservation.
Time to pay your last respects to Microsoft's "This is an Xbox" campaign, as it appears to have been killed off
Microsoft has seemingly discontinued its "This is an Xbox" marketing campaign, which promoted the Xbox as a platform accessible on various devices. The campaign's associated blog posts are now inaccessible, and the tag yields no results. This move follows recent leadership changes, including the departure of Phil Spencer and Sarah Bond, and the appointment of Asha Sharma as the new gaming CEO, who has also confirmed the next-gen Xbox will support console and PC games.
Texture pop-in may be about to pop-out of existence thanks to even faster asset streaming ushered in by new Zstandard…
Microsoft has detailed improvements to its DirectStorage 1.4 technology, focusing on enhanced GPU decompression algorithms like Zstandard (Zstd) to speed up asset streaming and reduce texture pop-in. Several GPU manufacturers, including AMD, Nvidia, Intel, and Qualcomm, are collaborating to optimize Zstd decompression for their hardware, with driver updates expected in the latter half of 2026.
Microsoft talk backwards compatibility for Xbox Project Helix but not AI
Microsoft discussed backwards compatibility and cross-device play for its upcoming console, codenamed Project Helix, at GDC 2026. While the company is heavily invested in generative AI, it was not mentioned in relation to Project Helix, possibly to avoid controversy. The console, described as a PC in a console shell, will feature AMD technology for enhanced ray tracing and seamless integration with PC gaming via an Xbox mode for Windows 11.
Microsoft sets up Project Helix Xbox for Christmas 2027 battle against PS6
Microsoft has revealed details about its next-generation Xbox console, codenamed Project Helix, which is expected to launch around Christmas 2027. The device is described as more of a gaming PC and will feature AMD's new FSR Diamond technology. Dev kits are slated to ship in 2027, with potential competition from Sony's PlayStation 6 and Valve's Steam Machine.
Project Helix dev kits not going out until 2027, and other new details on Xbox's next-gen console
Microsoft has revealed more details about its next-generation Xbox console, codenamed Project Helix, which will support both Xbox console and PC games. The console will feature a custom AMD SoC, next-generation DirectX capabilities, and significantly improved ray tracing performance. Developer dev kits are expected to ship in 2027, with the company emphasizing the increasing importance of PC within the Xbox ecosystem.
Microsoft Silently Does Away With "This Is An Xbox" Campaign
Microsoft has quietly removed most evidence of its "This is an Xbox" marketing campaign from the internet, including a now-blank webpage for its announcement. This change follows the appointment of Asha Sharma as Xbox's new executive vice president and CEO and comes less than a month after former CEO Phil Spencer retired and president Sarah Bond departed. The campaign, reportedly driven by Bond, aimed to show Xbox as more than just a console but was met with consumer confusion and internal criticism.
Xbox claims Project Helix alpha dev kits should be ready to ship in 2027
Xbox, under new CEO Asha Sharma, is reportedly preparing to ship 'Project Helix' alpha development kits in 2027. This move signals Microsoft's commitment to an "exciting new era" for the Xbox brand.
Microsoft Has Seemingly Retired “This is an Xbox” Marketing Campaign
Microsoft appears to have retired its "This is an Xbox" marketing campaign, with related content removed from Xbox Wire. The campaign, spearheaded by former Xbox president Sarah Bond, aimed to position Xbox as a multiplatform brand through services like Game Pass and Xbox Cloud Gaming. This move follows recent leadership changes at Microsoft Gaming, including the departure of Bond and the appointment of Asha Sharma as CEO.
Microsoft quietly retires 'This is an Xbox' marketing campaign
Microsoft has seemingly retired its 'This is an Xbox' marketing campaign, removing related blog posts from Xbox Wire. This shift occurs shortly after leadership changes and as Xbox continues its multiplatform strategy, releasing titles like Forza and Halo on competing consoles. The company remains committed to its next-generation console, codenamed Project Helix, which will also support PC titles.
Xbox unveils first tech details of its next generation console, codenamed Project Helix
Microsoft's Xbox division has revealed initial technical details for its next-generation console, codenamed Project Helix, which is expected to feature a custom AMD-based SOC and significant advancements in ray tracing and neural rendering techniques. Hardware dev kits are anticipated by 2027, with a focus on delivering a high-performance, player-first experience. Microsoft CEO Satya Nadella reaffirmed the company's commitment to investing in its gaming business.
Xbox Project Helix dev kits to roll out in 2027, narrowing possible launch window as Microsoft doubles down on PC integration: "An increasingly important part of the Xbox experience"
Microsoft is preparing to release alpha developer kits for its secretive console Project Helix in 2027, indicating a future launch that integrates both console and PC gaming experiences. This initiative aligns with the company's strategy under new CEO Asha Sharma to break down barriers between gaming platforms, as highlighted by Xbox vice president Jason Ronald.
Microsoft's full screen 'Xbox Mode' will roll out to Windows 11 PCs in April
Microsoft is rolling out its controller-optimized 'Xbox Mode' to all Windows 11 devices in April, bringing a big-screen interface similar to Steam's Big Picture Mode. The company also announced Advanced Shader Delivery and updates to DirectStorage for developers at GDC, alongside hints about future hardware codenamed 'Project Helix'.