Strauss Zelnick
Reporting and statements that mention Strauss Zelnick.
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GTA 6 boss says discs 'don't really make sense' as he predicts streaming future
Take-Two Interactive CEO Strauss Zelnick stated that physical discs for Grand Theft Auto 6 do not make sense due to the industry's shift towards digital distribution, which now accounts for over 90% of their business. He predicts that game streaming is on the horizon and will significantly expand the potential player base within three years, even as physical editions may persist in niche forms like vinyl records.
Take-Two boss dismisses hand-wringing over the end of disc-based games: 'Our business is well over 90% digitally…
Take-Two Interactive CEO Strauss Zelnick believes physical game discs are becoming obsolete, stating that over 90% of the company's business is already digital. He argues that for large titles like Grand Theft Auto 6, which will be digital-only, discs no longer make sense for consumers due to convenience and the prevalence of online registration. While acknowledging the appeal of physical media for some, Zelnick suggests Take-Two will release physical editions only sporadically.
Take-Two boss "not in the least" concerned bad press around Rockstar's employment tribunal will affect GTA 6 launch
Take-Two Interactive CEO Strauss Zelnick expressed no concern about potential negative impacts on the Grand Theft Auto 6 launch due to recent press surrounding Rockstar Games' employment tribunal and alleged union-busting. Zelnick highlighted the company's pride in its labor relations and low attrition rates, stating that game development practices are separate from labor relations. The article also touches on Take-Two's financial report and the increasing shift towards digital game distribution.
Wondering why GTA 6 is a code in a box? Take-Two CEO says it’s because gaming is now ‘well over 90%…
Take-Two CEO Strauss Zelnick explained the decision to release Grand Theft Auto 6 physical editions with a digital code instead of a disc, citing that the company's business is over 90% digital. He also defended the pricing of the Standard and Ultimate Editions, noting exceptional pre-order sales. Grand Theft Auto 6 is set to launch on November 19 for PlayStation 5, Xbox Series X, and Series S.
'The level of pre-orders is unprecedented' — Take-Two reportedly made $1.39 billion in sales during GTA…
Take-Two Interactive reported $1.39 billion in net bookings during the pre-order period for Grand Theft Auto 6, which spanned only five days in late June. CEO Strauss Zelnick described the pre-order level as "unprecedented and astonishing," though specific sales figures were not disclosed. The company's overall performance also saw increases from the NBA 2K franchise.
Take-Two CEO on GTA 6 Going Disc-Free: Physical Games Are the New Vinyl
Take-Two Interactive CEO Strauss Zelnick explained the decision to release Grand Theft Auto 6 without a physical disc, comparing the shift to the vinyl record industry. He stated that over 90% of their business is already digital, making discs inconvenient for consumers. This comes as Sony plans to phase out physical disc production for PlayStation titles starting in 2028, a move met with significant backlash from players concerned about ownership and preservation.
GTA V surpasses 230 million sales months before GTA VI touches down
Grand Theft Auto V has surpassed 230 million units sold, making it the best-selling title of the past decade. Publisher Take-Two Interactive anticipates Grand Theft Auto VI's upcoming release on November 19, 2026, will be a transformative event, projecting $8 billion to $8.2 billion in net bookings for fiscal year 2027. The company also highlighted strong performance from NBA 2K26 and the Grand Theft Auto franchise overall.
"Machines that weren't game machines before will become game machines": Take-Two CEO predicts that streaming will help fix the industry's hardware pricing problem
Take-Two Interactive CEO Strauss Zelnick predicts that cloud gaming will become mainstream within three years, potentially alleviating issues with high hardware costs. He believes this shift will expand the addressable market for games, especially in less affluent regions. Zelnick also noted the increasing importance of PC as a gaming platform and expressed optimism about advancements in network technology addressing latency concerns, despite past failures like Google Stadia.
Take-Two CEO Strauss Zelnick Won't Rule Out GTA 6 on Disc at Some Point, Insists Decision Had Nothing to Do With Concern Over Leaks
Take-Two Interactive CEO Strauss Zelnick has not ruled out the possibility of a disc version of Grand Theft Auto 6 being released at some point, though he insists the decision not to launch with one was not due to concerns about leaks. The discussion follows the recent announcement regarding the game's launch format.
GTA 6 pre-orders are 'astonishing' says Take-Two as it cancels unannounced game
Take-Two Interactive CEO Strauss Zelnick described Grand Theft Auto 6 pre-orders as 'unprecedented and astonishing,' noting they were open for only five days during the last fiscal quarter. The company also reported its Q1 FY2027 financial results, which were slightly above expectations, and revealed the cancellation of an unannounced game from a third-party developer. Grand Theft Auto 5 has now sold over 230 million units, and Red Dead Redemption 2 has surpassed 87 million copies.
Why GTA 6 Doesn’t Have Early Access, According To Take-Two
Take-Two Interactive CEO Strauss Zelnick explained that Grand Theft Auto 6 will not feature an early access option, stating that Rockstar Games prioritizes delivering value to consumers. While the company could have implemented paid early access, similar to its sports titles, Rockstar chose not to. Grand Theft Auto 6 is set to launch on November 19 for PlayStation 5 and Xbox Series X|S.
We'll all be streaming our games in about "three years", says Take-Two boss, raising some post-release questions about GTA 6
Take-Two Interactive CEO Strauss Zelnick predicts that the gaming industry will fully embrace cloud streaming within three years, potentially multiplying the effective install base for games. He also expressed skepticism towards generative AI's impact on the industry. The article speculates on how this shift to streaming might affect the release of Grand Theft Auto 6, particularly its PC version, and contrasts Zelnick's views with Sony's recent move away from physical media.
Take-Two CEO Says Streaming Could Soon Make Expensive Consoles Matter Less
Take-Two Interactive CEO Strauss Zelnick believes that while rising hardware costs are not ideal, they won't significantly impact sales, especially for anticipated titles like Grand Theft Auto 6. Zelnick also expressed strong confidence in the future of cloud streaming, predicting commercial low-latency streaming within three years, which could dramatically expand the accessible gaming market.
'Pricing Has Not Kept Pace With Inflation' — Take-Two Boss Insists Rockstar Got GTA 6 Standard and Ultimate Edition Price Points Right
Take-Two Interactive CEO Strauss Zelnick defended the $80 price point for Grand Theft Auto 6's standard and ultimate editions, stating that pricing has not kept pace with inflation. He believes Rockstar Games has set the correct price for the upcoming title.
GTA 6 "will be an incredible bargain" at $80, says Take-Two CEO, as the Rockstar owner isn't trying…
Take-Two CEO Strauss Zelnick stated that Grand Theft Auto 6 will be an "incredible bargain" at its $80 price point, emphasizing the company's focus on delivering value rather than maximizing profits. He noted that the real cost of AAA games has decreased over time, and Rockstar Games is known for exceeding expectations, citing the continued engagement with GTA Online after 13 years. Despite strong pre-order numbers, Zelnick cautioned against premature celebration.
GTA 6 Preorders Are “Unprecedented” Across The Industry, Take-Two Claims
Take-Two Interactive CEO Strauss Zelnick stated that Grand Theft Auto 6 preorders have been unprecedented across the industry. While acknowledging the high demand, Zelnick remained cautiously optimistic about sales, emphasizing that preorders can be canceled. The game is still slated for release on November 19 with a price point of $80.
With GTA 6 digital only, Take-Two boss says discs "don't really make sense" – "if you're already connected, who cares if you download digitally?"
Take-Two Interactive CEO Strauss Zelnick stated that physical discs for games like Grand Theft Auto 6 are becoming less relevant as over 90% of sales are digital. He argued that with mandatory online registration for most games, the distinction between physical and digital becomes less important for consumers. While physical editions may still exist occasionally, Zelnick believes the industry is moving towards digital distribution.
Another GTA 6 delay looks much less likely as Take-Two has a "high degree of confidence" in Rockstar…
Take-Two Interactive CEO Strauss Zelnick expressed high confidence that Rockstar Games will meet the November 19, 2026 release date for Grand Theft Auto 6. He reiterated this during a financial call, stating that the game's launch is a key factor in the company's projected bookings for fiscal year 2027.
As GTA 6 publisher Take-Two revises its 2027 net bookings up to $8.2bn, Strauss Zelnick confirms its sales are "well over 90% digital"
Take-Two Interactive CEO Strauss Zelnick confirmed that over 90% of the publisher's sales are digital, a trend reinforced by Grand Theft Auto 6's physical release being a code in a box. The company has revised its Fiscal 2027 net bookings outlook upwards to $8.2 billion, largely due to strong pre-order performance and excitement for Grand Theft Auto 6's November 19th launch.
GTA 6 pre-order demand is 'unprecedented and astonishing' says Take-Two (TTWO) CEO Strauss Zelnick
Take-Two Interactive CEO Strauss Zelnick described the pre-order demand for Grand Theft Auto 6 as 'unprecedented and astonishing.' He noted that while pre-orders have begun generating revenue, the company is uncertain how this will translate into final sales figures. The game is set to release on November 19, 2026, for PlayStation 5 and Xbox Series X|S.
