Strauss Zelnick
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It's official: GTA 6 pre-orders will begin later this month
Rockstar Games has officially announced that pre-orders for Grand Theft Auto 6 will begin on June 25. The game will be available for PlayStation 5 and Xbox Series X/S, with no PC launch date confirmed. While the release date is set for November 19, pricing details have not yet been revealed.
GTA 6 hype has reached 'unprecedented' levels as one company schedules a temporary 'operational pause' for its release — and I can't tell if it's a joke
An automotive company, Burger Motorsports, has announced a temporary operational pause on November 19, 2026, the release date of Grand Theft Auto 6, due to employees taking time off. This move highlights the unprecedented hype surrounding the game, with the company humorously noting that services may be delayed until employees "return to reality" after exploring the game. Rockstar Games and Take-Two Interactive have reaffirmed the November 19 launch date.
Grand Theft Auto 6 Pre-Orders to Start on June 25th, Cover Art Revealed
Rockstar Games announced that pre-orders for Grand Theft Auto 6 will begin on June 25th for PlayStation 5 and Xbox Series X. The official cover art has also been revealed, featuring the franchise's traditional panel design. Take-Two Interactive CEO Strauss Zelnick confirmed marketing will ramp up this summer, while also addressing the console-first release strategy and the lack of a PC version announcement.
Grand Theft Auto 6 Website Updated With New Fly-By Video of Vice City
Rockstar Games has updated the official Grand Theft Auto 6 website with a new aerial video showcasing Vice City at sunset. The update also confirms that pre-orders will begin later this month for the game, which is set to release on PlayStation 5 and Xbox Series X on November 19th. The game will feature two protagonists, Jason Duval and Lucia Caminos, and will explore a criminal conspiracy across the state of Leonida.
Why so many game developers don't want to use generative AI
Many game developers express strong reservations about using generative AI, citing ethical concerns, environmental impact, copyright issues, and job security risks. Despite some executives championing AI as a tool for efficiency, a significant portion of the industry views it as unproven, potentially harmful to creativity, and undesirable by players.
Take-Two boss asserts GTA 6 launch date in 'man-on-the-street'-style TikTok interview
Take-Two Interactive CEO Strauss Zelnick reaffirmed that Grand Theft Auto 6 is scheduled to launch on November 19. In a TikTok interview, Zelnick stated that Rockstar Games' pursuit of creating an unprecedented experience is the reason for the extended development time. The company anticipates a significant revenue increase this year, projecting $8 billion.
Grand Theft Auto 5 PS5, Xbox Series X/S Digital Upgrade is Now Free for PS4, Xbox One Players
Rockstar Games is offering a free digital upgrade for Grand Theft Auto 5 from PlayStation 4 and Xbox One to PlayStation 5 and Xbox Series X/S for players who own the digital versions. This move aims to let players experience the enhanced version before the release of The Kortz Center Heist in Grand Theft Auto Online. Meanwhile, Grand Theft Auto 6 is reportedly on track for its November 19th release, with Take-Two Interactive CEO Strauss Zelnick indicating that marketing and pre-orders will begin soon, despite significant development costs and a complex release window history.
Take-Two CEO reaffirms GTA 6 release date and says the wait is so long because Rockstar 'seek to do something…
Take-Two Interactive CEO Strauss Zelnick has reaffirmed that Grand Theft Auto 6 will launch on November 19. He stated that Rockstar Games is taking a long time to develop the game because they aim to create something unprecedented. Zelnick also discussed the company's strong financial performance and offered business advice.
GTA 6 Release Date Confirmed Again By CEO Who Also Explains Why It’s Taking So Long
Take-Two CEO Strauss Zelnick confirmed that Grand Theft Auto 6 is still on track for its November 19 release date. He explained that the extended development time is due to Rockstar Games' ambition to create an unprecedented experience. Zelnick also shared insights on business integrity and career advice.
GTA 6 really is releasing in November, Take-Two boss insists while giving out free business advice: "Everything worth doing is hard and takes a long time"
Take-Two CEO Strauss Zelnick has reiterated that Grand Theft Auto 6 is on track for its November release date, emphasizing that creating a groundbreaking experience takes time and effort. He also shared business advice, stressing the importance of integrity and keeping one's word. Zelnick previously stated that Rockstar Games aims for perfection and to deliver an unprecedented experience.
Is 2K Developing a FIFA Game? - Latest Report on Partnership Failure
Reports indicate that negotiations between FIFA and 2K for a new football simulation game have failed, with FIFA reportedly walking away to pursue quicker monetization opportunities like the FIFA World Cup – Launch Edition on Netflix. While both parties were advanced in discussions, FIFA ultimately decided against the partnership, possibly to capitalize on World Cup hype. Despite interest from 2K and comments from Take-Two Interactive CEO Strauss Zelnick, no official FIFA title is currently rumored to be in development at 2K.
Say hello to EA Advertising, which will let your favourite brands 'integrate' ads to 'enhance' your…
Electronic Arts has launched EA Advertising, a new platform enabling brands to integrate advertisements into its games. Initially targeting sports titles like EA Sports FC and Madden NFL, these "in-game integrations" will feature dynamic placements, branded content, and reward-driven objectives. EA claims its games reach over 120 million players monthly, presenting a significant opportunity for advertisers to "enhance" player experiences.
EA rolls out Advertising platform to let companies market "directly into gameplay"
Electronic Arts has launched EA Advertising, a new platform enabling brands to market directly to consumers through in-game placements like stadium signage and dynamic content. The company states this will enhance, not disrupt, the player experience, offering custom integrations and targeting capabilities. While in-game advertising is controversial, EA aims to integrate ads authentically, with brands like Visa and Red Bull already on board.
Grand Theft Auto 6 Coming in November Unless Something “Catastrophically Goes Wrong,” Says Insider
An insider claims Grand Theft Auto 6 is still on track for a November release, with marketing set to begin on June 21st. Take-Two Interactive CEO Strauss Zelnick reiterated the November 19th launch date. The game is expected to release on Xbox Series X/S and PlayStation 5.
New Xbox Exec Advocates For Something Everyone Hates To Help Save Gaming
Xbox Chief Strategy Officer Matthew Ball suggests that in-game advertising could be a solution to rising development costs and consumer reluctance to pay more for games. He points to the success of ad-supported tiers in streaming services as a model. Ball acknowledges past negative reactions to in-game ads but argues that companies need to explore such revenue streams to keep products affordable and fund development.
$80 Games Are Already Here
The video game market is already seeing $80 games, with Nintendo leading the charge on titles like Mario Kart World and upcoming Switch 2 releases. This trend is fueled by rising development costs and inflation, with analysts predicting more publishers will adopt higher price points. While some companies like Sony and Microsoft have maintained $70 prices, others like Take-Two Interactive have successfully implemented price hikes, suggesting $80 could become the new standard for AAA games.
Take out your frustrations on GTA 6's delay by beating up Take-Two CEO Strauss Zelnick in WWE 2K26
Take-Two Interactive CEO Strauss Zelnick has been added as a playable character in WWE 2K26, allowing players to express frustration over the Grand Theft Auto 6 delay. Zelnick, rated 77 in the game, has a unique entrance and commentary lines. This inclusion comes as Zelnick remains confident about Grand Theft Auto 6's November 19 release date.
You Can Now Fight Take-Two CEO Strauss Zelnick in WWE 2K26
Take-Two Interactive CEO Strauss Zelnick has been added as a playable character in the upcoming video game WWE 2K26. This allows players to engage in virtual matches against the company's chief executive.
Tomb Raider: Legacy of Atlantis Team Used AI Used to “Iterate on Ideas Faster and More Efficiently”
Crystal Dynamics confirmed the use of generative AI tools for early development and concept art in Tomb Raider: Legacy of Atlantis, assuring that all final content is human-crafted. The studio stated AI helps iterate ideas faster and more efficiently, while other companies like Rockstar Games emphasize their handcrafted approach for titles like Grand Theft Auto 6.
Game Crossovers and Collaborations
Fortnite is set to feature characters like He-Man, Skeletor, and She-Ra. Additionally, Take-Two Interactive CEO Strauss Zelnick has become a playable character in WWE 2K26.