Video Game Pricing
Ongoing coverage on Video Game Pricing.
Latest coverage
New study confirms what your backlog already knew about $70 games
A recent study indicates that a significant majority of committed gamers, across Gen X, Millennials, and Gen Z, are no longer purchasing games at full price. This trend aligns with the popularity of free-to-play titles and the high cost of premium games, leading many to wait for sales or avoid full-price purchases altogether.
GTA 6's development costs estimated to be over $1bn, as Take-Two head admits its an "expensive" endeavour
Take-Two Interactive's CEO Strauss Zelnick has acknowledged that Grand Theft Auto 6's development is an "expensive" endeavor, with industry analysts estimating costs between $1 billion and $1.5 billion. The article also touches upon discussions regarding the game's potential retail price, with Zelnick stating the company aims to deliver value significantly exceeding the cost. Grand Theft Auto 6 is slated for release on November 19 for PlayStation 5 and Xbox Series X/S.
It's Another Sad GTA 6 Anniversary Today
The article reflects on the one-year anniversary of Grand Theft Auto VI's second trailer release, noting the lack of significant new information about the game in the past year. It mentions that Take-Two CEO Strauss Zelnick discussed the game's marketing push, its high development cost, and its expected pricing, while also expressing personal anxiety about its release.
Great, now Bank of America wants GTA 6 to be more expensive so it can somehow “help the games industry”
Bank of America analyst Omar Dessouky suggested that a higher price point for Grand Theft Auto 6 could benefit the entire video game industry. This opinion has been met with skepticism, as the article argues that game sales are driven by hype and player interest rather than solely by price. Grand Theft Auto 6 is slated for release on November 19 for PlayStation 5 and Xbox Series X/S, with a PC version to follow.
Bank of America thinks Take-Two should charge more for Grand Theft Auto 6
Bank of America analyst Omar Dessouky suggests that Grand Theft Auto 6 should launch at a higher price point, potentially $80, to benefit the entire video game industry. Take-Two Interactive CEO Strauss Zelnick stated that the company aims for prices to feel reasonable while acknowledging that game prices have not kept pace with inflation.
USA Bank Wants You to Pay $80 for GTA 6 So Other Devs Can Charge More Too
Bank of America is suggesting that Rockstar Games price Grand Theft Auto 6 at $80 to set a new industry standard, potentially allowing other developers to increase their game prices. Executives believe this move would be in Take-Two Interactive's best interest as a publisher. While $70 is the current standard for major releases, $80 remains a significant price point, though some games like Mario Kart World have already launched at this price.
Video Game Industry Would Have Difficulty Selling Games for $80 if GTA 6 Cost $70, Bank of America Says
Bank of America has weighed in on the potential pricing of Grand Theft Auto 6, suggesting that if the game costs $70, it would be difficult for the wider video game industry to justify selling other titles at $80. Rockstar Games and Take-Two Interactive have yet to confirm the price but have stated they aim to offer good value.
Please Rockstar and Take-Two, push GTA 6's price up to $80 for the good of "the entire industry", Bank of America beg
Bank of America analysts are urging Take-Two Interactive CEO Strauss Zelnick to price Grand Theft Auto 6 at $80, arguing it would benefit the entire industry. Zelnick stated that the decision will be based on the value delivered to consumers, while also explaining the strategy of prioritizing console releases before PC versions to serve the core audience first.
Grand Theft Auto 6 Should be Priced at $80 For the Good of the Industry, Says Bank of America
Bank of America analyst Omar Dessouky suggests that Grand Theft Auto 6 should be priced at $80, arguing that a higher price point would benefit the entire video game industry by allowing other AAA titles to also break the $70 barrier. This suggestion has sparked debate, with other analysts like Michael Pachter and Matthew Ball also discussing potential higher price tags, while Mat Piscatella and Take-Two Interactive CEO Strauss Zelnick express caution about alienating players with increased base prices.
PS Store Users in US Getting Free Credit, Check If You Qualify
Sony has settled a class action lawsuit in the U.S. regarding "supracompetitive" digital game prices on the PlayStation Store, potentially offering free store credit to eligible users. The settlement, worth $7.85 million, addresses accusations of price hikes after the cessation of third-party voucher sales. Users who purchased games between April 1, 2019, and December 31, 2023, and met specific criteria regarding voucher sales and price increases may qualify for automatic store credit.
Blood pressure too low? Try our quiz about the most freakishly out-of-touch things tech CEOs have ever said
This article presents a quiz featuring controversial and out-of-touch quotes from various tech and gaming CEOs. It highlights statements on topics ranging from game pricing and AI's impact on jobs to corporate responsibility and the nature of development.
Take-Two CEO wants to ensure GTA 6's price 'feels very reasonable' but also says that games aren't expensive as they could be right now
Take-Two Interactive CEO Strauss Zelnick stated that Grand Theft Auto 6's price will feel 'very reasonable' to consumers, emphasizing value delivery over cost. He also commented that game prices have remained relatively low compared to inflation over the past decade. Zelnick also expressed his 'terror' regarding the immense success expected for Grand Theft Auto 6, focusing instead on creating a spectacular entertainment experience.
GTA 6’s price is still up in the air, but Take-Two CEO says it will be ‘the most spectacular piece of entertainment on Earth, in history’
Take-Two Interactive CEO Strauss Zelnick stated that Grand Theft Auto 6 aims to be the most spectacular piece of entertainment ever created, emphasizing value delivery to customers. While the exact price remains unconfirmed, Zelnick suggested that traditional pricing models may not apply, hinting at a potential price point that reflects the game's ambitious scope.
Take-Two CEO addresses GTA 6’s release date once again
Take-Two Interactive CEO Strauss Zelnick has indicated that Grand Theft Auto 6's November 19 release date remains on track, despite previous reports of delays. The game's pricing has also been a subject of discussion, with some leaks suggesting a higher retail cost for the Xbox Series X version.
'Our Job Is to Charge Way, Way, Way Less of the Value': GTA 6 Unlikely to Cost $100+ on PS5
Take-Two CEO Strauss Zelnick suggested that Grand Theft Auto 6 is unlikely to cost over $100, emphasizing the company's commitment to delivering value to consumers. While the base price is expected to be $70, a more expensive Digital Deluxe edition might be offered, potentially including early access to drive additional revenue.
The GTA 6 price remains in the air, but Take-Two's CEO assures "our job is to charge way way way less of the…
Take-Two Interactive CEO Strauss Zelnick discussed the pricing of Grand Theft Auto 6, suggesting it will not launch at a significantly higher price point than usual. He emphasized that the company aims to deliver immense value to consumers, ensuring the price feels fair for the experience provided, despite general inflation affecting other goods and services.
Take-Two boss wants 'reasonable' price for GTA 6 as L.A. Noire return teased
Take-Two Interactive CEO Strauss Zelnick suggested that Grand Theft Auto 6 will be priced 'reasonably,' implying it might not reach the higher analyst predictions. He also hinted at potential future developments for the L.A. Noire intellectual property, stating the company is exploring possibilities for its existing franchises.
GTA 6 Price Commented On By Rockstar's Owner
Strauss Zelnick, CEO of Take-Two Interactive, commented on the pricing of Grand Theft Auto 6, suggesting it will be "reasonable" despite immense hype. He noted that major game prices have remained relatively stagnant for a decade, considering inflation. Zelnick also expressed confidence in Rockstar Games' ability to deliver an "amazing" product for Grand Theft Auto 6, which is set to release on November 19 for PlayStation 5 and Xbox Series X|S.
My Little Cosmos Launches on Steam With Huge 35% Bundle Discount
My Little Cosmos has launched on Steam with a significant 35% total discount, combining a 25% launch offer with an additional 10% off when purchased as part of a bundle. This aggressive pricing strategy aims to attract players to the indie space exploration game from day one.
Capcom Golden Week Sale Hits Steam With 87% Discounts
Capcom is holding a Golden Week sale on Steam, offering discounts of up to 87% on its entire catalog. The promotion encourages players to purchase titles across various franchises like Resident Evil, Monster Hunter, and Street Fighter 6. While the sale aims to drive engagement and clear inventory, some players express concerns about the timing and the impact of deep discounts on perceived game value.
