Rockstar Games
Rockstar Games business and news from across the web.
Latest coverage
GTA 6 Could Have Had An Even Higher Price, As $100 Edition Proves Popular
Take-Two Interactive CEO Strauss Zelnick stated that Grand Theft Auto 6 could have been priced higher, but the company opted for an $80 standard and $100 premium edition to offer more value. Early preorder data indicates a preference for the more expensive edition among avid consumers. The game is set to launch on November 19 for PlayStation 5 and Xbox Series X|S.
Take-Two CEO defends timed Netflix exclusive GTA 6 extended look, says it's 'part of Rockstar Games'…
Take-Two Interactive CEO Strauss Zelnick defended the decision to make the Grand Theft Auto 6 extended look video a timed exclusive on Netflix, calling it a 'first-of-its-kind partnership' and a 'great marketing partner'. He noted that the content will be available on YouTube six hours later. Grand Theft Auto 6 is set to launch on November 19 for PlayStation 5, Xbox Series X, and Xbox Series S.
GTA 6 Ultimate Edition is selling more than Standard, says Take-Two CEO, despite the price controversy: 'The most avid consumers are the ones who are pre-ordering now'
Take-Two Interactive CEO Strauss Zelnick stated that more fans are pre-ordering the Grand Theft Auto 6 Ultimate Edition over the Standard Edition, indicating a trend towards the premium version. Despite controversy over the $100 price point, Zelnick suggested this reflects the most avid consumers pre-ordering now. He also could not guarantee discounts for Black Friday or Christmas, noting that Grand Theft Auto 5's price was preserved for a long time.
Take-Two boss says GTA 6's $100 Ultimate Edition is outselling its cheaper alternative thanks to "avid…
Take-Two Interactive CEO Strauss Zelnick revealed that the $100 Grand Theft Auto 6 Ultimate Edition is outselling the $80 Standard Edition. He attributes this trend to the franchise's most avid fans pre-ordering the premium version, which includes digital bonuses.
Don't expect a GTA 6 discount anytime soon, says Take-Two CEO: "We preserved our pricing on Grand Theft Auto 5…
Take-Two CEO Strauss Zelnick stated that Grand Theft Auto 6 will not receive discounts anytime soon, similar to how Grand Theft Auto 5 maintained its price for an extended period. While retailers may offer their own promotions, Zelnick indicated that significant price drops for Grand Theft Auto 6 are unlikely for several years after its release.
GTA 6 might not cost $100, but most of the people pre-ordering it are buying it at that price, Take-Two reveals
Take-Two Interactive CEO Strauss Zelnick revealed that pre-orders for Grand Theft Auto 6 are exceeding expectations, with a significant number of players opting for the more expensive Ultimate edition. Zelnick believes this indicates that avid consumers, who value in-game content, are the primary pre-order demographic. The company has also increased its earnings forecast for fiscal year 2027 in anticipation of the game's November 19th release.
GTA 6 £90 Ultimate Edition outselling standard version reveals Take-Two
Take-Two Interactive CEO Strauss Zelnick revealed that the more expensive Grand Theft Auto 6 Ultimate Edition is outselling the standard version, suggesting avid consumers are driving early pre-orders. The game is set to launch on November 19, 2026, for PlayStation 5 and Xbox Series X/S, with no immediate plans for holiday discounts from Rockstar Games.
Grand Theft Auto 6 Won’t See Discounts or Price Cuts For a While After Release, Says Take-Two CEO
Take-Two Interactive CEO Strauss Zelnick stated that Grand Theft Auto 6 will not receive price cuts or discounts shortly after its release, citing the game's deliberate pricing strategy and historical precedent. While the company sets the price, Zelnick noted that retailers have the freedom to offer discounts on their own terms, potentially through bundles. He also discussed the marketing plans, including an extended look on Netflix and the unprecedented pre-order numbers.
Grand Theft Auto 6 Studio’s Parent Company Doesn’t Want to be Acquired by Netflix
Strauss Zelnick, CEO of Take-Two Interactive, parent company of Rockstar Games, stated that the company has no intention of being acquired by Netflix. Zelnick confirmed a partnership with Netflix for Grand Theft Auto 6's marketing, including an exclusive extended look on August 27th. He emphasized Take-Two's pride in its independent growth and strong financial performance, dismissing acquisition rumors.
As GTA 6 anticipation builds and the games industry buckles, Take-Two boss says "I don't love winning by…
Take-Two Interactive CEO Strauss Zelnick discusses the current state of the video game industry, marked by layoffs, acquisitions, and cancellations, while anticipating the release of Grand Theft Auto 6. Zelnick expresses a preference for growth through innovation rather than attrition and highlights the benefits of being a transparent public company. He also touches on the increasing audience size and monetization potential within the gaming market.
18 AAA games in 8 weeks: With the GTA 6 shadow looming, Gamescom suddenly feels like the most essential gaming event of 2026
With Grand Theft Auto 6 set to dominate the holiday season, Gamescom 2026 is positioned as a crucial event for other major game releases to gain visibility. The article highlights the significant number of AAA titles scheduled for release in the eight weeks leading up to Grand Theft Auto 6, suggesting that many developers may delay their launches to avoid direct competition. Gamescom's Opening Night Live is presented as the last major opportunity for games to capture player attention before the industry shifts its focus to Rockstar's highly anticipated title.
Grand Theft Auto 5 averages more copies sold per year than most megahits manage in their entire lifetime, with a total…
Grand Theft Auto 5 has surpassed 230 million copies sold worldwide, according to Take-Two Interactive CEO Strauss Zelnick. The game continues to sell an average of 17.7 million copies per year, significantly outperforming most other major titles. This success sets high expectations for the upcoming Grand Theft Auto 6, which has seen strong pre-order numbers following its recent reveal.
Don’t Expect To Hear About GTA 6’s Online Mode Soon
Rockstar Games and Take-Two Interactive have not revealed any details about the online component of Grand Theft Auto 6, and are not planning to do so anytime soon. While the single-player experience is confirmed for a November 19 release on PlayStation 5 and Xbox Series X|S, information regarding the new Grand Theft Auto Online and its potential for recurring revenue remains undisclosed. This lack of information has led to speculation, especially given the immense success of Grand Theft Auto 5's online mode.
GTA Online will not end because of GTA 6 as Take-Two addresses multiplayer
Take-Two Interactive CEO Strauss Zelnick confirmed that Grand Theft Auto Online will continue to receive support even after the launch of Grand Theft Auto 6. While Grand Theft Auto 6 is slated for a November 19, 2026 release as a single-player experience, Rockstar Games plans to maintain the current iteration of Grand Theft Auto Online, suggesting any online component for the new title will be a separate entity.
"I'm sure you're going to watch it because everyone is" - GTA 6 premiering on Netflix represents Rockstar "trying new things", says Take-Two boss
Take-Two Interactive CEO Strauss Zelnick discussed Rockstar Games' decision to premiere the Grand Theft Auto 6 trailer on Netflix, calling it an example of the studio trying new marketing approaches. The trailer will be exclusive to Netflix for six hours before a wider release on platforms like YouTube. Zelnick also commented on the game's November 19th release date, noting that many other games have shifted their launches to avoid direct competition.
GTA 6's divisive Netflix exclusive gameplay reveal is just the start, Take-Two boss promises: "There's appetizers, main course, and dessert to follow"
Take-Two CEO Strauss Zelnick stated that the recent Grand Theft Auto 6 gameplay reveal, which was exclusively available on Netflix for a limited time, is just the beginning of the game's marketing campaign. He described the reveal as an 'appetizer' with more content, including the 'main course and dessert,' to follow before the game's November release. Zelnick also commented on the unprecedented pre-order interest and the rising costs of consoles.
Grand Theft Auto 6 Netflix Showcase is “One of the Hors d’Oeuvres” For Marketing, Says Take-Two CEO
Take-Two Interactive CEO Strauss Zelnick described the upcoming Grand Theft Auto 6 showcase on Netflix as just the beginning of the game's marketing campaign, with more to come before its November 19th launch. He praised Netflix as a great marketing partner and reiterated that pre-order numbers for Grand Theft Auto 6 have been unprecedented. Zelnick also shared his opinions on the growing importance of open systems and the potential of game streaming to expand the install base.
"I'm a little disappointed with Rockstar": GTA 5 and Red Dead Redemption actor auditioned for over 60…
Actor Robert Bogue, known for his work in Grand Theft Auto 5 and Red Dead Redemption, expressed disappointment with Rockstar Games after auditioning for over 60 roles in Grand Theft Auto 6 without success. Bogue stated he had a positive history with the company but found the extensive rejections discouraging. Grand Theft Auto 6 is slated for release in November.
GTA 6’s Single-Player is Take-Two’s Focus, Not Discussing Next GTA Online “Anytime Soon” – Rumor
Take-Two Interactive is prioritizing the single-player experience for Grand Theft Auto 6, with no immediate plans to discuss the next iteration of Grand Theft Auto Online. While the single-player component is not expected to feature recurring revenue or microtransactions, the company is focusing on its strong pre-order performance. Grand Theft Auto 6 is set to release on November 19th for Xbox Series X/S and PlayStation 5.
Will GTA 6 save the video games industry or destroy it? - Reader’s Feature
A reader speculates on the immense impact Grand Theft Auto 6 will have on the video game industry, considering both its potential to revitalize gaming and the risk of overshadowing all other titles. The article discusses how a highly successful GTA 6 could either elevate the entire industry or lead to a market dominated by a single game, potentially impacting the creation and consumption of other game genres.
