Matt Booty
Reporting and statements that mention Matt Booty.
Latest coverage
Official Xbox Podcast: Matt Booty Talks Showcase, Games, Studios, and More
Matt Booty, head of Xbox Game Studios, appeared on the Official Xbox Podcast to discuss the recent Xbox Games Showcase, upcoming games, and the state of Xbox's development studios. He provided insights into the company's strategy and future plans.
Xbox CCO details unified approach for next-gen Project Helix console
Microsoft's Xbox division is adopting a unified approach for its next-generation console, codenamed Project Helix, with close collaboration between hardware and development teams. CCO Matt Booty highlighted early involvement from publishing and development in planning and specs, and cross-studio support, such as Blizzard assisting Playground Games with Fable. Xbox VP Jason Ronald mentioned the console will leverage new technology developed with AMD and aims for alpha versions by 2027.
New Xbox CEO reveals why she axed 'This Is An Xbox' ad campaign
New Microsoft Gaming CEO Asha Sharma has reportedly shut down the 'This Is An Xbox' advertising campaign, stating it 'didn't feel like Xbox'. The campaign, which promoted playing Xbox games without a console, was seen as confusing and potentially damaging to the brand. Sharma is leading a brand reset, with speculation of a return to exclusives.
Microsoft Gaming’s New CEO Might Revamp Game Pass Subscription Prices – Rumor
A report suggests that Asha Sharma, the new CEO of Microsoft Gaming, plans to make Game Pass more affordable with lower-priced tiers. While Microsoft has not officially commented, the report also mentions potential partnership talks with Netflix for subscription bundles. Former Microsoft Game Studios co-founder Laura Fryer and former FTC commissioner Lina Khan have criticized recent price hikes and business decisions.
Xbox Partner Preview March 2026 Is A First With The New CEO
Microsoft will livestream the Xbox Partner Preview on March 26, 2026, showcasing upcoming games from third-party developers like Sega, GSC Game World, and Owlcat Games. The event will feature in-depth looks at Stranger Than Heaven, The Expanse: Osiris Reborn, and S.T.A.L.K.E.R. 2: Heart of Chornobyl, alongside new reveals. This marks the first preview under new Microsoft Gaming CEO Asha Sharma, following recent leadership changes.
Gaming Copilot coming to current-gen Xbox consoles in 2026
Microsoft's Gaming Copilot AI assistant is set to launch on current-generation Xbox consoles in 2026, expanding from its beta availability on PC, mobile, and the ROG Ally. The AI tool assists players with in-game tips, strategies, and game recommendations. New Microsoft Gaming CEO Asha Sharma has emphasized a commitment to ethical AI development within Xbox.
MMO Business Roundup: Game devs on Marathon concurrency discourse, Matt Booty says no new layoffs
Microsoft's CCO Matt Booty stated there will be no immediate layoffs at Xbox studios. Game developers are defending Marathon's concurrency numbers, while NCsoft is investing in third-party studios JustPlay and emptyvessel. Roblox has launched new development programs, Incubator and Jumpstart, to support creators on its platform.
Xbox Project Helix Gets Key Updates, Including When Developers Will Get The System
Microsoft's Xbox division provided updates on its next-generation Project Helix platform at the Game Developers Conference. Alpha development kits are slated to be distributed to developers in 2027, with the platform featuring custom AMD silicon, advanced raytracing, and neural rendering capabilities. Industry analysts predict a high price point for the console, potentially starting at $900.
Microsoft CEO Calls Gaming One of Company’s “Core Identities” During Internal Q&A
Microsoft CEO Satya Nadella stated during an internal Q&A that gaming is one of the company's core identities, emphasizing continued investment in both hardware and software. He highlighted gaming as a key entertainment category and discussed the importance of active player engagement over passive consumption. Nadella also stressed the need to maintain and strengthen the loyalty of existing Xbox and PC players while exploring new avenues for growth.
The Unity Asset Store is ditching publishers based in China, Hong Kong, and Macau
The Unity Asset Store is reportedly ceasing to support publishers based in China, Hong Kong, and Macau. This news has sparked debate regarding the future of Microsoft's Xbox division, with some figures like Seamus Blackley expressing skepticism about its long-term viability. The discussion also touches on media reporting ethics and the presentation of opinions versus facts.
Xbox tas över av tidigare AI-chef: "Ingen tolerans för dålig AI"
Asha Sharma, formerly an AI executive at Microsoft, has been appointed as the new head of gaming at Xbox, replacing Phil Spencer. Sharma emphasized her commitment to "awesome games" and "the future of gaming," while also stating she has "no tolerance for bad AI" and that "strong stories are created by humans."
Xbox isn’t dying (at least not yet): Microsoft Gaming has a plan for the struggling console
Microsoft Gaming CEO Asha Sharma is implementing a new strategy to revitalize the struggling Xbox brand, shifting focus back to console exclusives and PC-inspired features. This includes a commitment to first-party development from studios like Bethesda and Activision Blizzard, and potentially integrating PC storefronts like Steam onto the console.
Is the Xbox ending? Don’t count on it yet
Despite predictions of its demise, the Xbox brand is undergoing a strategic course correction rather than a shutdown. New leadership, including CEO Asha Sharma, emphasizes a renewed commitment to core players and console hardware, moving away from a solely services-focused approach. While recent revenue drops and executive changes have fueled speculation, Microsoft's significant investments in studios and Game Pass suggest a continued focus on hardware and its dedicated player base.
"I am committed to 'returning to Xbox', and that starts with console, that starts with hardware" - Xbox's new leaders pledge to bring the brand back again
Xbox's new leadership, CEO Asha Sharma and chief content officer Matt Booty, have emphasized a commitment to returning to Xbox's roots, starting with new console hardware. Sharma stated that investments will be made in hardware and that more announcements are forthcoming. Both leaders also reaffirmed their dedication to first-party game development and partnership with the platform team, while addressing the company's recent changes and the potential role of AI in game development.
New Xbox leadership commits to consoles and first-party games
New Xbox CEO Asha Sharma and Chief Content Officer Matt Booty have stated that the Xbox console and first-party game development remain a priority. They addressed concerns about multi-platform releases and the future of the hardware, emphasizing a commitment to serving the core audience and protecting creative culture from excessive AI implementation. Hardware announcements related to this renewed focus are expected soon.
Xbox faces "no pressure from Microsoft" to use AI, says new leadership
Xbox leadership, including CEO Asha Sharma and CCO Matt Booty, stated there is no pressure from Microsoft to implement AI technologies. They emphasized a commitment to human-created art, with AI serving only as a supportive tool in the production pipeline. Sharma also reaffirmed dedication to console hardware while acknowledging the need to serve players across all platforms.
Microsoft’s shift could affect your next console purchase
Seamus Blackley, an original architect of the Xbox brand, expresses concern over Microsoft's strategic shift towards artificial intelligence, suggesting it may lead to the phasing out of the Xbox console business. Recent leadership changes, including the appointment of Asha Sharma from the CoreAI division as CEO of Microsoft Gaming and the departure of Xbox President Sarah Bond, have fueled speculation about the company's evolving priorities. Despite these concerns, Microsoft has publicly reaffirmed its commitment to gaming, with Sharma emphasizing a focus on quality experiences and creative authenticity.
The future of Xbox is vague and contradictory, with just a glimmer of hope
Microsoft has announced significant leadership changes within Xbox, with Asha Sharma stepping into a combined CEO role previously held by Phil Spencer and Sarah Bond. The article analyzes the implications of these changes, Sharma's background in AI, and the perceived contradictions in Xbox's future strategy, highlighting concerns about talent retention and the company's long-term direction.
"Microsoft wants a turnaround and is worried about losing Xbox" - Insider report paints a different picture of Phil Spencer's retirement and Sarah Bond's sudden departure
An insider report suggests Microsoft's recent leadership changes at Xbox, including Phil Spencer's retirement and Sarah Bond's departure, signal a genuine attempt to revitalize the brand. Asha Sharma, formerly of CoreAI, has been appointed head of Microsoft Gaming, with sources indicating the company is concerned about losing Xbox as a consumer brand and aims for a turnaround, potentially moving away from Bond's 'Xbox Anywhere' vision.
Microsoft's throne room rejigging has seen Sarah Bond take the bullet for marketing strategy which was "failing internally", report claims
Microsoft's gaming division is undergoing significant leadership changes, with Xbox president Sarah Bond reportedly resigning amid internal criticism of a failing marketing strategy. CEO Phil Spencer is also retiring, with Asha Sharma taking over as the new head of Xbox. The report suggests Bond bore the brunt of the blame for the 'This Is an Xbox' multiplatform marketing push, which has been questioned due to declining hardware revenue.
