Sarah Bond
Reporting and statements that mention Sarah Bond.
Latest coverage
Microsoft has reportedly pulled the plug on its strange ‘This is an Xbox’ marketing push
Microsoft has reportedly discontinued its 'This is an Xbox' marketing campaign, with the associated web page now removed. This move follows recent leadership changes within Xbox, including the departure of former president Sarah Bond and the retirement of gaming CEO Phil Spencer. The campaign, which aimed to position various devices as extensions of the Xbox ecosystem, had reportedly caused internal dissent among Xbox employees.
Xbox’s “This Is an Xbox” Campaign Vanishes From the Web
Microsoft has quietly removed its "This is an Xbox" marketing campaign from February 2024, with associated web pages now showing 404 errors. This move follows the appointment of Asha Sharma as the new CEO of Xbox, who has defended her focus on strengthening the platform. The campaign's removal comes as Xbox shifts focus towards future hardware like Project Helix and the continued availability of former exclusives such as Forza Horizon 5 on competing platforms like the PlayStation 5.
Time to pay your last respects to Microsoft's "This is an Xbox" campaign, as it appears to have been killed off
Microsoft has seemingly discontinued its "This is an Xbox" marketing campaign, which promoted the Xbox as a platform accessible on various devices. The campaign's associated blog posts are now inaccessible, and the tag yields no results. This move follows recent leadership changes, including the departure of Phil Spencer and Sarah Bond, and the appointment of Asha Sharma as the new gaming CEO, who has also confirmed the next-gen Xbox will support console and PC games.
Microsoft's weird "This is an Xbox" marketing appears to be getting quietly swept under the rug amid…
Microsoft appears to be phasing out its "This is an Xbox" marketing campaign, with related content being removed from official Xbox channels. This shift follows leadership changes within Microsoft Gaming, including the exits of Phil Spencer and Sarah Bond, who reportedly championed the campaign. The effectiveness and internal reception of the 'Xbox everywhere' initiative remain subjects of discussion.
Microsoft sets up Project Helix Xbox for Christmas 2027 battle against PS6
Microsoft has revealed details about its next-generation Xbox console, codenamed Project Helix, which is expected to launch around Christmas 2027. The device is described as more of a gaming PC and will feature AMD's new FSR Diamond technology. Dev kits are slated to ship in 2027, with potential competition from Sony's PlayStation 6 and Valve's Steam Machine.
Project Helix dev kits not going out until 2027, and other new details on Xbox's next-gen console
Microsoft has revealed more details about its next-generation Xbox console, codenamed Project Helix, which will support both Xbox console and PC games. The console will feature a custom AMD SoC, next-generation DirectX capabilities, and significantly improved ray tracing performance. Developer dev kits are expected to ship in 2027, with the company emphasizing the increasing importance of PC within the Xbox ecosystem.
Xbox Confirms Yet Another Phil Spencer-Era Initiative Is Dead
Xbox has confirmed that Project Moorcroft, an initiative designed to support game demos for developers through Xbox Game Pass, will not be moving forward. The program, first teased in June 2022, aimed to help indie developers gain visibility and analytics. Xbox now focuses on other demo-related features and festivals.
Microsoft Silently Does Away With "This Is An Xbox" Campaign
Microsoft has quietly removed most evidence of its "This is an Xbox" marketing campaign from the internet, including a now-blank webpage for its announcement. This change follows the appointment of Asha Sharma as Xbox's new executive vice president and CEO and comes less than a month after former CEO Phil Spencer retired and president Sarah Bond departed. The campaign, reportedly driven by Bond, aimed to show Xbox as more than just a console but was met with consumer confusion and internal criticism.
Microsoft Has Seemingly Retired “This is an Xbox” Marketing Campaign
Microsoft appears to have retired its "This is an Xbox" marketing campaign, with related content removed from Xbox Wire. The campaign, spearheaded by former Xbox president Sarah Bond, aimed to position Xbox as a multiplatform brand through services like Game Pass and Xbox Cloud Gaming. This move follows recent leadership changes at Microsoft Gaming, including the departure of Bond and the appointment of Asha Sharma as CEO.
Microsoft quietly retires 'This is an Xbox' marketing campaign
Microsoft has seemingly retired its 'This is an Xbox' marketing campaign, removing related blog posts from Xbox Wire. This shift occurs shortly after leadership changes and as Xbox continues its multiplatform strategy, releasing titles like Forza and Halo on competing consoles. The company remains committed to its next-generation console, codenamed Project Helix, which will also support PC titles.
Black In Gaming Announces 2026 Award Winners
The Black In Gaming Foundation has announced the winners of its 2026 BIG Awards, celebrating outstanding achievements by Black professionals in the gaming industry. The ceremony, hosted by Dr. iAsia Brown, honored individuals across various fields including media, artistry, programming, and development, with Trinidad Hermida, Chairwoman of the Board, emphasizing the trailblazing nature of this year's recipients.
Black In Gaming Announces 2026 Award Winners
The Black In Gaming Foundation has announced the winners of its 2026 BIG Awards, celebrating outstanding achievements by Black professionals in the gaming industry. The ceremony, hosted by Dr. iAsia Brown, honored individuals across various categories including media, artistry, and development, with special recognition for pioneers like Lisette Montgomery and Adanna Nedd. The event also highlighted the contributions of partners such as Sony Interactive Entertainment.
Xbox hardware teased at GDC, just one week after PC/console hybrid Project Helix was first confirmed
Microsoft teased new Xbox hardware at GDC, featuring an "XDK" embossed shell that resembles an Xbox One developer kit. This tease is speculated to be related to the "Project Helix" initiative, a hybrid PC/console platform announced by new Xbox CEO Asha Sharma. Sharma's announcement highlighted Project Helix's performance capabilities for both Xbox and PC games.
Xbox Project Helix Gets Key Updates, Including When Developers Will Get The System
Microsoft's Xbox division provided updates on its next-generation Project Helix platform at the Game Developers Conference. Alpha development kits are slated to be distributed to developers in 2027, with the platform featuring custom AMD silicon, advanced raytracing, and neural rendering capabilities. Industry analysts predict a high price point for the console, potentially starting at $900.
Xbox's next-gen Project Helix may cost over $1,000, despite Microsoft's reassurance that it will…
A reputable insider suggests that Microsoft's upcoming next-generation console, codenamed Project Helix, could cost over $1,000. This potential high price point for the hybrid PC/Xbox console may challenge its competitiveness in the market, despite CEO Satya Nadella's assurances of continued investment in gaming.
Xbox Project Helix price could be up to £1,100 claims insider
An insider suggests Microsoft's next-generation Xbox, codenamed Project Helix, could cost between $900 and $1,500 (£700-£1,100) due to its high-end components and current RAM shortages. This potential price point aims to surpass Sony's PlayStation 6 in power, though it raises concerns about market competitiveness compared to existing consoles and upcoming PC gaming hardware like the Steam Machine.
Microsoft CEO Calls Gaming One of Company’s “Core Identities” During Internal Q&A
Microsoft CEO Satya Nadella stated during an internal Q&A that gaming is one of the company's core identities, emphasizing continued investment in both hardware and software. He highlighted gaming as a key entertainment category and discussed the importance of active player engagement over passive consumption. Nadella also stressed the need to maintain and strengthen the loyalty of existing Xbox and PC players while exploring new avenues for growth.
Next-gen Xbox console, codenamed Project Helix, will play PC games
Xbox CEO Asha Sharma confirmed that the upcoming next-generation console, codenamed Project Helix, will be capable of playing both Xbox and PC games, aiming to lead in performance. Sharma emphasized a commitment to console hardware and delivering great games to players across platforms. This development follows previous confirmations of next-gen hardware development and hints at potential integration of PC gaming experiences on the console.
Xbox boss says Microsoft's next-gen console, Project Helix, can play both "your Xbox and PC games" and will "lead in performance"
Microsoft's new gaming CEO, Asha Sharma, confirmed that the upcoming next-generation Xbox console, codenamed Project Helix, will be capable of playing both Xbox and PC games, aiming to lead in performance. This dual functionality is a key aspect of Microsoft's renewed commitment to the Xbox brand. Sharma also mentioned plans to discuss this further with partners at the upcoming Game Developers Conference.
Next Gen Xbox officially announced as Project Helix - confirmed to run PC games
Microsoft's new Xbox boss, Asha Sharma, has announced Project Helix, the codename for the next-generation Xbox console, which will be capable of running PC games. Sharma confirmed the commitment to the Xbox brand and hinted at discussions with partners and studios at the upcoming Game Developers Conference. The console is rumored to be a 'PC in a box' with potential compatibility for PC storefronts like Steam.
