In-Game Advertising
Ongoing coverage on In-Game Advertising.
Latest coverage
"They will hopefully p*** off": As World of Warcraft players take on the Casino Bots themselves, lead confirms Blizzard has "a few folks looking into ideas" to get rid of them
Blizzard Entertainment is investigating ways to combat casino bots in World of Warcraft, which are used for real money trading and advertising. Senior game producer Tom Ellis confirmed the company is aware of the issue and is working on solutions to make the activity less lucrative for gold sellers. Players have taken to combating these bots themselves in the interim.
Xbox's new chief strategy officer is still a big believer in in-game ads
Matthew Ball, the new chief strategy officer for Xbox, believes in-game advertising will become more prevalent in PC and console games as a vital revenue stream. He argues that rising development and hardware costs necessitate new monetization strategies to keep games affordable for consumers and ensure industry growth, drawing parallels to the success of ad-supported tiers in streaming services.
ANZU BRINGS INTRINSIC IN-GAME ADS TO AAA FOOTBALL HIT UFL
Anzu, a provider of intrinsic in-game advertising, has partnered with Strikerz Inc. to integrate advertising into the free-to-play football game UFL. This collaboration aims to offer brands non-disruptive advertising opportunities within the game's stadiums, enhancing immersion for its over 7 million players across PC and consoles. The partnership is timed to capitalize on increased player engagement during major international football events.
Grand Theft Auto 6 Won’t Have Real-Life Brands Because Take-Two CEO Says “That Keeps Us Pure”
Take-Two Interactive CEO Strauss Zelnick confirmed that Grand Theft Auto 6 will feature entirely fictitious brands, a decision he believes maintains the game's 'pure' approach. This contrasts with other titles like NBA 2K, which incorporate real-world brands. Grand Theft Auto 6 is set to release on November 19th for Xbox Series X/S and PlayStation 5.
Ahead of GTA 6, Take-Two CEO says "It’s hard for me to imagine" including ads in a $70-$80 game:…
Take-Two Interactive CEO Strauss Zelnick stated that it is "very difficult to believe" they would include in-game advertising in a game priced at $70 or $80, specifically mentioning Grand Theft Auto 6. He believes such advertising would seem unfair to players who have paid a premium for the game. Zelnick also commented on the high anticipation for Grand Theft Auto 6, suggesting that nearly everyone over 17 would be interested in playing it.
Take-Two boss says he's not interested in putting ads into premium games: 'It would seem unfair'
Take-Two Interactive CEO Strauss Zelnick stated that the company is not interested in implementing advertisements in premium games, deeming it unfair to players who have paid full price. While acknowledging limited advertising in titles like NBA 2K that fits the in-game context, he believes interstitial ads are inappropriate for $70-$80 games. This stance contrasts with predictions of increased in-game advertising across PC and console titles as a new revenue stream.
In-Game Ads For Full-Price Games "Would Seem Unfair," GTA 6 Parent Company Boss Says
Strauss Zelnick, CEO of Grand Theft Auto 6 parent company Take-Two Interactive, stated that in-game advertisements in full-priced games would be unfair to consumers. While acknowledging their presence in free-to-play titles and sports simulations like NBA 2K, he believes it's inappropriate for games costing $70 or $80. This discussion follows industry analysis suggesting ads could help maintain current game prices.
