New Blood CEO confirms it: the worst way to sell immersive sims like Gloomwood and Fallen Aces is to call them immersive…
New Blood Interactive CEO Dave Oshry believes that marketing games as 'immersive sims' is detrimental to sales, stating the term is niche and off-putting to mainstream audiences. He argues that categorizing these games as RPGs, like Baldur's Gate 3, would be more commercially viable, citing the struggles of titles like Prey and the success of the 'boomer shooter' label.
- Entities
- Game: Redfall
- Company: New Blood Interactive
- Game: Dusk
- Person: Raphaël Colantonio
- Game: Deus Ex
- Game: Blood West
- Company: Looking Glass Studios
- Game: Dishonored
- Company: Xbox
- Company: Arkane Studios
- Topic: Immersive Sim
- Person: Dave Oshry
- Company: Larian Studios
- Person: Dillon Rogers
- Game: Thief
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