Strauss Zelnick
Reporting and statements that mention Strauss Zelnick.
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PC players aren't Grand Theft Auto 6's 'core' audience, Take-Two CEO says, and that's why we…
Take-Two CEO Strauss Zelnick stated that console players are the 'core' audience for Grand Theft Auto 6, explaining the decision to initially launch the game on consoles and not PC. While PC releases now account for a significant portion of sales for titles like NBA 2K, Zelnick emphasized prioritizing the console market for the company's biggest releases.
PlayStation Seemingly Lands GTA 6 PS5 Marketing Deal
Sony has reportedly secured a marketing deal for Grand Theft Auto 6, according to Bloomberg journalist Jason Schreier. Take-Two CEO Strauss Zelnick indicated that console exclusivity windows are not tied to marketing deals with platform holders like Sony. Marketing for the highly anticipated game is set to begin this summer ahead of its November 2026 release.
Take-Two CEO Explains Why GTA 6 Isn't Coming to PC on Day One
Take-Two CEO Strauss Zelnick explained that Grand Theft Auto VI will not launch on PC simultaneously with its console release on November 19th. The company has not provided a specific reason for the delayed PC launch.
Why GTA 6 Is Not Coming To PC At Launch, And It's Not Due To A PlayStation Deal
Grand Theft Auto VI will launch on November 19 for PlayStation 5 and Xbox Series X|S, but not for PC. Take-Two CEO Strauss Zelnick stated that Rockstar Games historically prioritizes console releases to serve the core audience first. While Zelnick acknowledged the growing importance of the PC market, he pushed back against the idea that a deal with Sony was the reason for the delayed PC launch.
Borderlands Studio Head Responds After Fans Rip Him For "AI Slop" Selfie
Gearbox Software co-founder Randy Pitchford responded to fan criticism after posting an AI-generated selfie, clarifying the studio's policy against using AI in customer-facing work. Pitchford stated he uses AI tools for personal exploration and not for game development, emphasizing that the idea of AI having an identity is nonsensical. This comes amid discussions about AI's role in game development, with parent company Take-Two Interactive also implementing AI for business efficiencies.
GTA 6 Should Be $80 And Other Companies Should Raise Prices, Too, Bank Of America Says
Bank of America suggests Take-Two Interactive should price Grand Theft Auto 6 at $80 to encourage industry-wide price increases, citing rising development costs. While Take-Two previously raised prices to $70 for titles like NBA 2K21 without significant pushback, the bank believes GTA 6 could set a new standard. The article also notes Nintendo's pricing for Mario Kart World and discusses how stagnant game prices contribute to the prevalence of DLC and microtransactions.
Rockstar Games Job Listing Implies Plans to Remaster Old Games
A new job listing from Rockstar Games suggests the studio is exploring technology for remastering older titles, potentially bringing classics like Bully and L.A. Noire to modern platforms. This comes as the company continues development on the highly anticipated Grand Theft Auto 6, which has already incurred significant development costs.
Take-Two CEO Says Grand Theft Auto 6 Won’t Have Real-Life Brands
Take-Two CEO Strauss Zelnick stated that Grand Theft Auto 6 will not feature real-world brands or product placement to maintain the integrity of the fictional world. He believes players can discern authenticity and that using made-up brands keeps the game pure. Development costs for Grand Theft Auto 6 have reportedly reached $2.11 billion.
GTA 6 isn't "even at risk" of having product placement "because all the brands are made up," Take-Two CEO says: "I think that keeps us pure"
Take-Two CEO Strauss Zelnick stated that Grand Theft Auto 6 will not feature real-world product placement because all brands within the game's fictional world are made up. He believes this approach maintains the integrity of the game's satirical elements and its underlying intellectual property. The use of fictional brands has been a long-standing characteristic of the Grand Theft Auto series.
May 2026 has arrived. Here’s why this is a huge month for GTA 6
May 2026 is anticipated to be a significant month for Grand Theft Auto 6, with potential reveals including box art, a new trailer showcasing gameplay, and the opening of pre-orders. Take-Two Interactive's quarterly earnings call on May 21 is a focal point for expected announcements from Rockstar Games, as the game's November 19 release date approaches.
ESA's iicon was a promising start, but needs more commitment and more candour | Opinion
The Entertainment Software Association's new industry event, iicon, shows promise with its focus on strategy and C-suite discussions, attracting key executives from major companies. However, the event suffered from notable absences from major players like Xbox, Nintendo, and Sony, and a lack of candid, insightful discussions from those who did attend, hindering its potential impact.
GTA 6 launch has Take-Two's CEO a "billion" times more "scared" than any other game release
Take-Two Interactive CEO Strauss Zelnick expressed significant apprehension regarding the upcoming release of Grand Theft Auto 6, stating he feels "a billion times more scared" than for any other game. He believes that maintaining a sense of caution is crucial for survival in the entertainment industry.
Grand Theft Auto 6 Won’t Have Real-Life Brands Because Take-Two CEO Says “That Keeps Us Pure”
Take-Two Interactive CEO Strauss Zelnick confirmed that Grand Theft Auto 6 will feature entirely fictitious brands, a decision he believes maintains the game's 'pure' approach. This contrasts with other titles like NBA 2K, which incorporate real-world brands. Grand Theft Auto 6 is set to release on November 19th for Xbox Series X/S and PlayStation 5.
Grand Theft Auto 6’s Release Scares Take-Two’s CEO “a Billion” Times More Than Other Games
Take-Two Interactive CEO Strauss Zelnick expressed significant anxiety about the upcoming release of Grand Theft Auto 6, stating his fears are amplified a billion times compared to other games. He emphasized the importance of creative independence and providing unlimited resources to development teams. Zelnick also discussed the company's approach to game pricing, focusing on delivering immense value to consumers at a fair price, despite rising inflation.
Take-Two CEO wants GTA 6 to be 'the most spectacular piece of entertainment on Earth, in history'
Take-Two CEO Strauss Zelnick expressed both excitement and trepidation regarding the upcoming release of Grand Theft Auto 6, aiming for it to be the most spectacular piece of entertainment ever created. He also humorously suggested that many people might call in sick on the game's launch day, November 19. The article also notes the continued strong sales of Grand Theft Auto 5 and Red Dead Redemption 2.
Fans react as Take-Two CEO speaks on GTA 6 price — 'I am perfectly fine with a $100 or more game'
Take-Two CEO Strauss Zelnick has indicated that Grand Theft Auto 6 will be priced reasonably, suggesting that consumers pay for the value delivered. He believes game pricing has become cheaper over time and that fans are willing to pay more for high-quality experiences, with some fans expressing willingness to pay $100 or more for the title. Zelnick also mentioned that the marketing campaign for GTA 6 is set to begin soon.
Take-Two CEO wants to ensure GTA 6's price 'feels very reasonable' but also says that games aren't expensive as they could be right now
Take-Two Interactive CEO Strauss Zelnick stated that Grand Theft Auto 6's price will feel 'very reasonable' to consumers, emphasizing value delivery over cost. He also commented that game prices have remained relatively low compared to inflation over the past decade. Zelnick also expressed his 'terror' regarding the immense success expected for Grand Theft Auto 6, focusing instead on creating a spectacular entertainment experience.
GTA 6 Owner Passed On A Sequel To A Legacy Franchise, And We're Dying To Know Which One
Take-Two Interactive CEO Strauss Zelnick discussed the company's selective approach to developing sequels for its legacy franchises, including L.A. Noire and potentially Bully 2. Zelnick emphasized that a sequel will only be greenlit if the development team is genuinely passionate about the project, citing a past instance where a sequel was canceled due to a lack of developer enthusiasm.
GTA 6 Won't Have Product Placement, Exec Says
Take-Two Interactive CEO Strauss Zelnick stated that Grand Theft Auto 6 will not feature real-world product placement, emphasizing the series' fictional nature. While the franchise often parodies real brands, Zelnick confirmed that all brands within GTA 6 will be fictional. The game is set to launch on November 19 for PlayStation 5 and Xbox Series X|S.
Take-Two CEO says "there's nothing to announce" about an LA Noire sequel after acquiring its creator's studio, but "the teams are always looking at what we have"
Take-Two Interactive CEO Strauss Zelnick stated there is currently nothing to announce regarding an L.A. Noire sequel, though the company is exploring future opportunities for its intellectual properties. He noted that Rockstar Games would be the entity to announce any such project. The acquisition of Video Games Deluxe, led by L.A. Noire director Brendan McNamara, by Rockstar Games has fueled speculation about a potential return for the detective series.
